Podcasts are becoming a new way to build audience and develop awareness for a company or product. In the last three years, In the last three years, there has been a 25 percent increase of people who have started listening to podcasts, according to the Pew Research Center.
As podcasts become more popular, it's starting to feel like every has one. You probably want to make sure you’re not recording for recording’s sake and getting above the noise. Here are some tips to help out.
Build Awareness on Social Media
The first step is building awareness so your podcast doesn't become a needle in a haystack. Utilize every applicable social and marketing platform you can handle to spread the word about your podcast: social media, email blasts, blogs, etc. On LinkedIn, use that opportunity to link up with other people, invite guests to share and ask for feedback and reviews.
– Angela Delmedico of Elev8 Consulting Group
Take a Unique Position
The Creative Hustler Podcast is not about documenting the hustle. There are plenty of awesome shows that do that. Our focus is about learning from the most creative entrepreneurs and creatives about how they stay balanced while building their business. It's our unique position that I hope can elevate our business acumen and network.
– Steven Picanza of The Creative Hustler
Focus on Value
Any kind of content marketing should be a two-way street of value. If you're going more than 12 months without content creating of value for you, then something is wrong with your content strategy. Similarly, the only way to stand out and build an audience is to provide real value to your followers. Podcasts are the current trend, but that is just one channel to distribute your message.
– Tony Banta of Live Mercury
Don't Ignore Your Audience
Let your audience decide what they want you to talk about. Start a dialog that solicits a response from your listeners. Listen to what your audience is saying during and after no matter the medium, whether Twitter, SoundCloud, etc. Monitor their reactions and use the data you gather to focus your podcasts in a positive direction.
– Robert Gerov of Vokseo
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