It is always a good idea to follow experts in a variety of fields, and social media is the best way to follow them. If you are the owner of a business, you are always looking for new marketing ideas, so it only makes sense that you follow the absolute best in that industry. So, with this in mind, we have compiled a list of the top 10 marketing experts that you should be following on social media in 2016.
1. Andy Crestodina: Web strategist and cofounder of Orbit Media
Here is someone who makes content marketing look easy. He can simplify things so that anyone can use all kinds of marketing strategies, and offers information in a way that is easy to understand. He shares his own content, as well as curated content and ideas from others.
2. Vlad Rascanu: Founder of 80 Proof Digital
This admitted SEO nerd isn’t all about business. He loves to travel, play video games, and watch football. He is an expert in his field, and it would be of benefit to you to follow this man and see how his experience can influence your marketing campaigns.
3. Christopher Penn:VP marketing technology of SHIFT Communications
SHIFT Communications vice president, Christopher Penn is also a leader when it comes to social media. He is often sought out for his skills in new media and marketing ideas, and he was named one of the top 50 most influential people in social media and digital marketing by Forbes in 2012 and again in 2013.
4. Kim Garst: Founder and CEO of Boom! Social
Social media marketing is important in this day and age, and if you want to learn the best tips from an expert, you need to start following Kim Garst. She is always talking about the newest social media marketing strategies, and shares content from her blog to provide inspiration to her followers.
5. Guy Kawasaki: Chief evangelist of Canva
If you are looking for a veteran in the industry who has years of experience, check out Guy Kawasaki. You will find loads of inspiration on his Twitter feed, on a huge range of topics. Check it out for yourself, and find out why this man has nearly 1.5 million followers, and follow his lead to gain more followers for yourself.
6. Neil Patel: Founder of KISSmetrics, Crazy Egg and QuickSprout
This entrepreneur has founded a number of software-as-a-service companies. Neil Patel gives followers loads of information through his blogs, and he offers a lot of great curated content as well. This is definitely someone to watch in 2016.
7. Hiten Shah: Cofounder of KISSmetrics and Crazy Egg
Here is someone who has founded many companies with Neil Patel, and is also someone you should be following this year. You will find loads of great content on his Twitter feed about all types of digital marketing formats.
8. Noah Kagan: Founder of Appsumo and OKDork
You will find loads of content and information on the founder of Appsumo and OKDork, Noah Kagan, on his Twitter feed. If you want to learn more about growth hacking and building e-mail lists, this is the man to follow in 2016 and beyond. You may even learn a bit about his favorite food, tacos.
9. Jon Morrow: CEO of Boost Blog Traffic
Now the owner of Boost Blog Traffic, a very successful website, Jon Morrow was once the editor at Copyblogger. He offers followers a blend of curated content from a variety of sources, as well as his own blog content through his Twitter feed. This is a great person to follow if you want to learn more about digital marketing.
10. Danny Brown: Author of Why Simple Works
Author and blogger Danny Brown is a veteran in the digital world, and is always ready to face the next digital challenge. In his blog, you will find many awesome posts about important topics of the day, all written with his no-nonsense attitude. He will respond to anyone who asks for his assistance, and you can learn a lot from him.