Performance Demand Marketing: The Pandora of Education

A successful college education is one of the quintessential American dreams, and there are great opportunities to take advantage of the booming U.S. market in post-secondary education. Performance Demand Marketing helps colleges with their mission through improving the process of linking educational institutions to prospective students.

One of the common challenges facing universities is receiving student inquiries that are difficult to validate or are fraudulent. The current system is unfriendly to universities and customers alike, because unscrupulous companies defraud colleges through providing false leads while stealing personal data from prospective students. According to one of the founders of Performance Demand Marketing, Justin Smith, fraud is estimated to be 10 to 17 percent of a $5 billion dollar student inquiry market. That’s why Performance Demand Marketing differentiates themselves through what they term, “The T.C.T.” – Transparency, Compliance, and unique Technology.

Akin to how Pandora uses technology to match listeners with the right music, Performance Demand Marketing uses multiple forms of technology to match schools with the right students who love learning. Performance Demand Marketing’s technology ensures that universities are not only receiving correct leads, but also receiving leads that are the most likely to be interested in a particular school.

Universities can reach targeted students through a variety of tactics implemented by Performance Demand Marketing, including lead generation, cost per action, cost per lead, banner, display, contextual, mobile, email, call centers, and list management. After these prospective students are identified, Performance Demand Marketing uses technology to certify all leads sent for processing and allows universities to audit prospective customers before making a purchase.

Through creating a solution embedded with market-disrupting fraud and compliance tools to certify leads, Performance Demand Marketing helps colleges serve students from greeting to graduation.


Did you find this article helpful? Click on one of the following buttons
We're so happy you liked! Get more delivered to your inbox just like it.

We're sorry this article didn't help you today – we welcome feedback, so if there's any way you feel we could improve our content, please email us at

Written by:
Malcolm Hong is a writer and tech advocate with a passion for innovation. He’s connected to entrepreneurism and technology through his work managing the activities of the Idaho Technology Council, the state’s largest member-driven association that fosters the growth of Idaho’s tech ecosystem. Originally from Hawaii, Malcolm quickly realized that Idaho does a great job of growing startups, not just potatoes. Follow Malcolm on Twitter: @IDTechCouncil
Explore More See all news
Back to top
close Building a Website? We've tested and rated Wix as the best website builder you can choose – try it yourself for free Try Wix today