February 7, 2017
Vine, the Twitter-owned video platform, announced late last year that it was shutting down. The popularity of Vine skyrocketed back in 2013, thanks to the novelty of its short, looping videos that inspired creatives in comedy, art, sports, music and dance. But now with the end Vine, marketers are looking elsewhere to invest in video content.
We asked nine entrepreneurs from Young Entrepreneur Council (YEC) where they're most excited to experiment with video marketing in the future after the fall of Vine. Check out their answers below and you'll be just excited about the post-Vine era:
What I like about Facebook Live is that it's easy to integrate with other Facebook features, such as your timeline and business page. This feature also lets you engage with your followers while the video event is happening. Because Facebook is so huge, it's most likely going to dominate the live video market.
– Shawn Porat of Scorely
We already use Vimeo to post our webinars and other videos, but I'd love to use video marketing more, mainly because seeing content tells a very different story than reading content. It can be a great way to really identify a company's culture and message because you see it in practice.
– Kelsey Meyer of Influence & Co.
With the introduction of Instagram's 60-second-long video capabilities, it is now possible to bring video content to our clients. Specifically, at our event-hosting company, this opens the door to more original content such as how-to videos or venue walk-throughs that show off venues hosted on our site to potential clients.
– Jayna Cooke of EVENTup
2016 was the year of Snapchat, and I predict 2017 will be even bigger for that platform as they roll out new functions in order to stay ahead of Instagram Stories. This social platform has a completely different approach to sharing and engagement than all the others, so our team is looking forward to growing our presence there.
– Leila Lewis of Be Inspired PR
Periscope looks like it may be the next big place to experiment in video marketing content. I'm looking forward to seeing how people start to better incorporate it into product launches, behind-the-scenes situations, and other creative uses.
– Adam Steele of The Magistrate
Magisto is an easy tool to use and offers significant advice on how to create the most compelling video content. It's also very affordable, which makes it great for startups to get in on the video content trend.
– Angela Ruth of Due
As a software company servicing businesses, educating our customers and getting leads are important parts of our video marketing strategy. With Wistia, we use our own branded video player to collect leads, chapter videos for easy consumption and improve our organic traffic with better SEO tools.
– Brian Bosche of Slope
I post snippets of my YouTube videos to educate our followers. Also, we promote our advocacy to empower and encourage women by banishing their inferiority and insecurities. I use these videos to touch their hearts and make them see our company's vision or mission in a glimpse. It's effective because we get to touch people's hearts and win them by making them know what they need without forcing them.
– Daisy Jing of Banish
Virtual and Augmented Reality
The next medium for great video content will be in VR and AR. We've seen a revolving door of platforms billed as the disruptive force in video. The differentiator has been centered around style when the real hurdle has always been technology. Social networks will continue to carry the water, but the upcoming AR and VR consumer wave will change the content landscape drastically.
– Nav Athwal of RealtyShares
Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
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