The Power & Use of Infographics in Business

Diogo Costa

Infographics have grown in popularity over the years – and rightfully so. They're transforming how we receive and distribute information online, which helps us conduct more efficient digital marketing. And thanks to the emergence of new tools, the importance of infographics has reached new heights. Why? It's all thanks to the growing power of visual expression.

But with infographics – essentially just visual representations of information – are unique in that they present a way to analyze information simply through visual elements.

Before, this form of communication was mostly used in education and science but, with the growing world of online business, infographics now appears as an excellent way to communicate with customers, as well as a good tool to increase the exposure of a brand.

However, when using infographics, it's important to set goals. What is the message? What is to be shown or conveyed? Questions like these help to gather the data that's relevant to your cause.

There is, however, no specific rules on how data should be presented or distributed. Typically, the graphical representation of the information is provided via graphs and broken described further using scale elements, typography, and illustration.

Still, the visual representations only exist to simplify the understanding of the information, which means that they exist for the sole purpose of transmitting the data as accurately as possible.

The power of infographics is to tell a story that is clearly perceived by everyone. The information represented is a visual break from the blocks of text traditional media is filled with. After all, sometimes a good picture is worth a thousand words.

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25 y/o, born and living in Portugal. Majored in Biology, but tech and computers were always a passion. Wrote for sites like Windows.Appstorm and MakeTechEasier.