Samsung is closing in on an extensive partnership with AI startup, Perplexity. As revealed by Bloomberg, Samsung is set to invest in Perplexity and integrate its technology into the tech giant’s devices. It’s thought that the announcement might happen as early as this year.
According to the Bloomberg report, the two companies plan to put pen to paper on a deal that would see Perplexity’s app and assistant preloaded onto future Samsung devices, as well as integrating the startup’s AI search functionality into the South Korean company’s web browser. It’s also expected that Samsung will invest heavily in Perplexity, with the AI firm hoping to raise $500 million at a $14 billion valuation.
From Apple partnering with ChatGPT to xAI teaming up with Telegram, companies across the tech sector are tapping AI businesses for potentially revolutionary new partnerships.
Samsung to Announce Deal with AI Startup Perplexity
Samsung is nearing a wide-reaching deal with Perplexity, the startup behind the eponymous AI chatbot, according to a report by Bloomberg. As per the agreement, the tech giant will significantly invest in Perplexity, while preloading its app and assistant onto future Samsung devices. It’s also expected that the startup’s search functionality will be integrated into the Samsung web browser.
The announcement is expected to land before the end of the year, with the imminent Galaxy S26 range touted as the first models to include the Perplexity assistant. That phone line is slated to arrive in the first half of 2026.
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According to a source familiar with the matter, the firms have also discussed combining Perplexity’s AI technology with Bixby, Samsung’s virtual assistant. The two companies began conversations in April this year, which came to a head in recent weeks, with representatives for both businesses meeting in South Korea.
Perplexity Goes From Strength to Strength
Reportedly, the companies are considering building an “AI-infused operating system,” as well as a comprehensive “AI agents” app, which would tap into functionality from Perplexity and other AI assistants. It’s not known at this point which other assistants would be involved.
What is more clear is that Perplexity’s star is rising. The startup also has interest from Apple, which is exploring alternatives to Google Search as the Google antitrust trial continues to unfold. Recently, the search engine giant claimed that the case was harming AI progress in the US.
The startup also recently launched Perplexity Labs, a project automation service that can be used to generate basic apps and digital assets on demand. Essentially, it provides the building blocks for developing future AI agents.
Big Tech Bets Big on AI
The tech sector continues its preoccupation with AI. Recently, xAI and Telegram announced a new partnership that will see its Grok chatbot deployed in the messaging app, with the Pavel Durov-helmed company to receive a guaranteed $300 million in cash and shares, as well as 50% of any future revenue from X subscriptions made through Telegram.
Meanwhile, ChatGPT boss Sam Altman has teamed up with Sir Jony Ive, the designer of the iPhone, to deliver the “coolest piece of technology that the world will have ever seen,” while Apple have tapped Perplexity as a potential alternative to ChatGPT.
In a relatively short timeframe, AI has become the most critical battleground for tech businesses everywhere. With so much progress made since ChatGPT’s emergence in late 2022, it will be fascinating to see what the next epoch of this saga looks like.
