Mark Cuban: New Companies With New Jobs Will Come from AI

Cuban noted in a Bluesky post that he believes the technology will actually improve overall employment.

The job replacement debate over AI rages on, as entrepreneur Mark Cuban weighs in, stating that the technology is poised to create more companies and more jobs than it erases.

Modern iterations of AI aren’t the first technology to create stress over employment. In fact, automation has long been a threat to the career market, with innovations essentially designed to take over human jobs.

This is especially true for generative AI, though, with the technology evolving at break-neck speeds with minimal regulations, which could lead to some serious questions in the near future.

Cuban: AI Will ‘Increase Total Employment’

In a post on Bluesky, Mark Cuban gave his two cents on the AI-job replacement debate, stating that the technology is poised to improve the overall job market, rather than hamper it in the long run.

“New companies with new jobs will come from AI and increase TOTAL employment.” – Mark Cuban

Cuban made this point after noting that the job market used to be flush secretary positions, but that the evolution of scheduling technology and other automation didn’t cripple the economy, as is being predicted with AI.

Mark Cuban’s History on AI

Unlike many of the CEOs and business owners in the tech industry that have been flip-flopping and pivoting on their AI strategy, Mark Cuban has been quite consistent when it comes to his opinion on the technology.

In fact, because Cuban is so outspoken on social media, there is a huge body of content that points to his belief that AI is not only the future of the business world, but that it will actually improve the economy for everyone, including adding new jobs to the market.

 

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“Generative AI will be the greatest growth and productivity engine, ever. We will see amazing new shit that replaces the old shit, but will cost more and we will bust ass to get it.” – Mark Cuban on X

Cuban’s optimism is certainly refreshing, especially given the fact that the rest of the tech industry has been pretty clear that hiring is very much on the way down.

Is AI Going to Create More Jobs?

AI in its current form is very much in its infancy, so it’s hard to say whether or not Cuban’s prediction will come true. As for the current situation, most research shows that jobs are, in fact, becoming more and more sparse as AI rolls out.

This week, Salesforce announced that AI was reducing engineering and customer service jobs. A recent study found that notably fewer entry level jobs are available on LinkedIn. The CEO of Foxconn admitted that AI is likely going to eliminate manufacturing jobs. And that’s just this week.

Still, as Cuban points out, he’s talking about the long term. Salesforce actually clarified and said that they plan to hire more salespeople as a result of the additional funds available from dialing back others.

Suffice to say, the evolution of AI is going to have a substantial impact on the economy. Whether it be positive or negative remains to be seen, but let’s hope that Cuban is right, for the sake of everyday people.

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Written by:
Conor is the Lead Writer for Tech.co. For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.
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