Online shoppers rejoice, because Savor.co today announced the launch of their free iPad app that provides access to personalized coupons on various merchandise at all the big name stores like Best Buy, Nordstrom, and Starbucks. In addition to the iPad app release, Savor also rolled out a new version of their web based platform.
The biggest feature that Savor’s dual-release focuses on is the omni-chanel shopping trend. By supporting this trend, users can seamlessly transition between deal browsing and selection across desktops, smartphones, or tablets.
“In 2014, over 50 million consumers will use mobile coupons and it’s clear that the omni-channel consumer is the new reality,” says Rich DeNardis, founder of Savor. “Over half of shoppers who start shopping on a tablet finish the purchase on their computer.”
Aside from their omni-channel support, the Savor app was designed to emulate the traditional model of coupon-shopping by hunting the web for the best offers at popular retailers. Everything it turns up, based on users’ social DNA, is organized into a digital catalog for easy browsing.
Once users find the deals they want, all they have to do is tap on the coupon to be directed to the retailer’s online store. From that point, it’s as easy as copying and pasting the coupon code and proceeding to checkout.
The team at Savor built the platform to cater for a new generation of shoppers they were seeing; individuals who want curated content in a visual and easy-to-browse layout. So the Savor team combined search technology with a simplified shopping experience to give their users what they want, when they want it, and all for free.