Startup Night at SXSW Now Has Awesome Prizes Thanks to American Airlines and LaunchKC

The crowds at SXSW are often hungry for the next big thing. With film producers, musical artists, and huge corporations releasing everything from hit singles to hot trailers, it’s hard to focus your energy on anything but the big ticket items. But if you’re really looking for the next big thing, Startup Night at SXSW is the place to be.

Tech.Co has been creating experiences for innovators, creatives, and entrepreneurs for a decade. We work with brands and organizations to connect them with our community at South by Southwest and beyond. Our team, in front of thousands of attendees, will showcase approximately 30 of the most innovative new startups from around the world while enjoying a night of great conversation, giveaways, and of course, libations.

The Prizes

After pitching to a panel of esteemed investors, industry leaders and serial entrepreneurs, a select few startups will be chosen for an impressive array of prizes. First off, the top two startups will be chosen to join the Top 100 Startups at Tech.Co’s Startup of the Year competition at Innovate! and Celebrate in San Francisco this October. The winning startups will also be rewarded with Business Extra points courtesy of American Airlines.

In addition to these prizes, one of those two lucky startups will be deemed the “SXSW Best Pitch.” This startup will receive a $1,000 cash prize from LaunchKC in hopes of spurring their company’s growth in the future.

The Details

The event takes place at Maggie Mae’s in Austin on Sunday, March 12th at 8pm. The event is free but you will need to RSVP below to enjoy the festivities.


Are you a budding startup looking for a little more attention at SXSW? You’re in luck! Applications are still open and you can fill one out here. If you’re interested in attending the event, make sure to RSVP here before showing up unannounced.

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Written by:
Conor is the Lead Writer for For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at
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