The Best Amazon Prime Day Deals [Now Ended]

Amazon Prime Day is a now annual event that sees the retail giant slash its prices and offer its customers bargains, from cheap tablets, discounted TVs, reduced toys and homeware…essentially a bit of everything. Amazon’s own ranges have always seen the biggest price cuts, with Kindles and Echos, as well as its online services, all getting huge reductions.

As the name suggests, the deals aren’t available to all, just Amazon Prime subscribers. Don’t fret if you’re not already signed up – you can sign up now and it still counts, or if you baulk at the idea of signing up for a year, new customers can try Prime with a free trial, giving you access to all those marked down goodies, gratis.

Prime Day has now ended, please disregard the pricing and stock information below. We hope you grabbed some great deals! Missed out this time? Black Friday 2018 deals will begin on November 23.

Top Amazon Prime Day Deals

Kindle Fire

Amazon’s range of Kindle Fire tablets has gone from strength to strength since they were first revealed in 2011, with the range now including HD and kid friendly versions. Admittedly they’re no iPad killer, but they’re also considerably cheaper, and that’s what makes them so appealing. With the Fire range starting at $50, we’re talking practically pocket change for a tablet that can handle gaming, streaming, thousands of apps and more.

The Fire range runs on Amazon’s own spin on Android, FireOS. This means that they’re not compatible with the Google Store (although it is technically possible if you’re willing to side load), but Amazon’s own app store features most of the big apps that you would expect, and thousands more beside.

The entry level Kindle Fire 7-inch is discounted down to $29.99. Considering that the Fire 7-inch now has Alexa functionality, it’s a really cheap way to invite Amazon’s virtual assistant into your home.

If you’re looking for a faster tablet, then the Kindle Fire HD 10, usually $149, is now $99 for Prime Day. The ten-inch, Full HD screen make it a good choice for streaming all those shows you’ll be catching up with on Amazon Prime Video

Amazon Echo

Amazon Echo, the Alexa-fuelled smart speaker, has been a big success for the retailer, and has spawned several different models, from budget to blowout, and now incorporating screens on certain models.

The Echo devices are versatile, and a relatively cheap smart speaker, especially for the amount of functionality that they come with. Use them to play music, catch up on the news, control your smart home, order an Uber, make calls…the sky really is the limit.

The ‘classic’ Amazon Echo, now in its second generation, retails for $99.99 usually, but on Prime Day has been slashed to $79.99

If you’d like something a bit smaller, then the Echo Dot is currently reduced to $29.99, the cheapest it’s been since Christmas last year.

The Echo Show, the Echo with a built-in 7-inch screen, represents the biggest saving of all, with Amazon knocking $100 off, bringing it down to $129.99. This is the cheapest it has ever been.

Kindle Unlimited

Kindle Unlimited is Amazon’s virtual library, offering over 1 million books to read without having to purchase them outright. It also has a range of magazines and thousands of audio books too.

Usually this service is priced at $9.99 per month, but to celebrate Prime Day, it’s currently on offer for $0.99 for the first three months, marking quite a large saving.

You don’t need to own a Kindle device to access the books either, the Kindle app is available on a variety of devices, from tablets, phone and laptops, so even if you haven’t brought into the Kindle infrastructure, you’ll still be able to read the books.

Amazon Music Unlimited

Kindle Unlimited isn’t the only subscription service with a $0.99 offer. Amazon Music Unlimited is similarly available to try at a reduced rate for four months. Usually priced at $7.99 per month, access to tens of millions of songs a month for less than a dollar is certainly a good deal.

Like Kindle Unlimited, you don’t need an Amazon product to make use of Amazon Music Unlimited. The dedicated app is fairly ubiquitous, and available on pretty much any device.

Warehouse Deals

Amazon regularly rolls out discounts for its Warehouse Deals section during Prime Day events, and 2018 is no exception, with the offer in place before the big day. Head to the Warehouse Deals section of Amazon and you’ll find a 20% discount across a wide range of products.

Amazon Warehouse products are usually things that have been returned to the retailer by customers, either because they didn’t want them anymore or because of cosmetic issues with the product itself. Amazon repackages these and sells them at a discount. Amazon uses a grading system to rate these products, from ‘Like New’, to Acceptable. Regular issues are replaced or torn packaging, or blemishes on th item. Amazon carefully describes the condition of each product, so you won’t get any nasty surprises, and you could make a big saving.

Tips for Prime Day

  • Not a Prime member? Sign up for the free month trial, but don’t forget to cancel if you don’t want to be charged $12.99 a month thereafter.
  • Don’t assume that the prices on Amazon are necessarily the cheapest out there. While they’re bound to be competitive, check a couple of other online retailers before committing to buy.
  • You can check the pricing history of products on Amazon at This will show you the cheapest the item has been on the site, and if the Prime Day price is really a bargain
  • Found a product you love? Check out Warehouse Deals to see if you can get it even cheaper
  • Keen an eye out for deals only available via Amazon’s Alexa – the retailer has given Alexa users some exclusive deals in the past
  • Use the Amazon app to set up notifications the moment a product goes on sale
  • Be aware that some products can sell out very quickly, so don’t put off your purchase too long
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Written by:
Jack is the Deputy Editor for He has over 15 years experience in publishing, having covered both consumer and business technology extensively, including both in print and online. Jack has also led on investigations on topical tech issues, from privacy to price gouging. He has a strong background in research-based content, working with organisations globally, and has also been a member of government advisory committees on tech matters.
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