Amidst $6M Series A, TriggerMail Rebrands as Bluecore

Since participating in the Techstars 2013 New York Class, life for TriggerMail has been busy – or should I say Bluecore. They today announced that they’ll officially be rebranding as Bluecore, previously TriggerMail, and the team was excited to jointly announce the close of a successful $6 million Series A funding round led by FirstMark Capital.

In addition to FirstMark Capital Bluecore saw funding participation from Felicis Ventures, Founders Co-op, and Bullet Time Ventures with angel investors Max Krohn, Chris Coyne, and Sam Yagan. Also, the Bluecore team will be welcoming Amish Jani to their board of directors.

“There is a fundamental shift happening from software that simply informs to software that takes action,” says Jani. “Bluecore sits at the vanguard of this movement by analyzing complex user and product behavior in real time, and intelligently triggering personalized communications based on this data.”

That is, Bluecore addresses a critical pain point for marketers, and that’s integration. The platform automates the process of creating and distributing triggered emails, dynamically reacting to both customer behaviors and product catalog changes in seconds.

“Traditionally marketers spend days cobbling together data from a variety of sources, including an Ecommerce platform, analytics engine, recommendations system, and email service provider to set up a few automated emails,” says Fayez Mohamood, CEO, in the company’s blog post. “These systems are labor intensive to implement, scale poorly, and fail to deliver the advanced automation capability.”

Fayez, along with his cofounder Mahmoud Arram, have built Bluecore to radically simplify this integration process and create structure out of customer behavior, all in a Javascript solution.

In 2014 a new brand launched email programs powered by Bluecore every 12 days, on average more than 8 per month. That includes BCBG, Sur La Table, Camping World, and Express, to name a few, that have leveraged Bluecore’s approach to automated ecommerce.

2015 won’t be the year they take a break either, as the team as a clear set of objectives moving forward. They’ll invest in scaling their product, expand key functional teams, and continue to delight their customers at every opportunity.

“Welcome to Bluecore,” says Mohamood. “Stop integrating. Start Marketing.”


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Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988
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