Famously the platform that used to restrict the number of characters users could post in its Twitter days, X was sparing in its wordcount to announce the latest iteration of its generative AI tool yesterday: “wake up babe, new Grok just dropped.”
While company owner Elon Musk expanded on that a bit during an official Grok 3 launch video on the social media platform, one key detail was omitted: the price.
It has now been revealed that X’s highest level subscription tier – X Premium+ – has been increased substantially in price, with US users required to pay $40 each month for its benefits.
Monthly Plans Up 81%
While Grok AI is available to use for free, it’s a seriously limited experience; you can only send up to 10 prompts every two hours, generate up to 10 images every two hours and analyze up to three images per day.
The allowances and available features increase with an X Premium subscription service, with Basic, Premium and Premium+ tiers available.
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Although the price of Basic ($3 per month) and Premium ($8 per month) plans has remained unchanged, the Premium+ tier has risen dramatically.
New subscribers will now pay $40 per month or $395 per year for X Premium+, up from $22 and $229 respectively.
That’s an 81% increase on the monthly plan and 72% on annual.
X Premium+ Price List
The level of increase is similar the world over, with the X Premium+ price being hiked in every territory.
You can see the full list of new pricing at the X Help Center, with price comparisons in a selection of countries below:
- United States: $40/month & $395/year (Was $22/month & $229/year)
- Canada: $56/month & $560/year (Was $29/month & $299/year)
- United Kingdom: £31/month & £313/year (Was £17/month & £175/year)
- Australia: $62/month & $621/year (Was $35/month & $360/year)
- New Zealand: $70/month & $691/year (Was $38/month & $400/year)
- Europe (except Belgium): €38/month & €377/year (Was €21/month & €219/year)
- Brazil: R$228/month & R$2,255/year (Was R$115/month & R$1,190/year)
- Japan: ¥6,080/month & ¥60,040/year (Was ¥2,590/month & ¥27,3009/year)
- India: ₹3,470/month & ₹34,340/year (Was ₹1,750/month & ₹18,300/year)
- Indonesia: Rp654,000/month & Rp6,460,000/year (Was Rp355,000/month & Rp3,700,000/year)
- Singapore: $53/month & $530/year (Was $29/month & $305/year)
- South Africa: R738/month & R7,293/year (Was R400/month & R4,190/year)
What You Get With X Premium+
In addition to the divisive blue tick (assuming all eligibility criteria is adjudged to have been met) and extended use of Grok 3, Premium+ subscribers receive an array of extra features for the additional cost, including:
- Higher limits on Grok
- No ads anywhere on X
- Largest reply prioritization
- Radar Search
- Articles
It makes the X timeline largely ad-free — except for the occasional sponsored post — while also ensuring that the visibility of subscribers’ replies are given priority.
In terms of Grok, the limits increase to 100 prompts and 100 images every two hours and the ability to analyze up to 25 images per day.
