Ecommerce

15 Ways to Reduce Shopping Cart Abandonment

By | Aug 15, 2017 at 8:30 am

Moving people through the buying process can be trying. Not only do you need to reach out to the right audience to provide a product or service they’re interested in, you need to do so using platforms and communication styles they’re comfortable with. Even…

Ecommerce

How to Understand Fashiontech and the $2.4 Trillion Fashion Industry

By | Aug 8, 2017 at 9:20 am

Whenever an entire industry gets disrupted by 21st century technology, the tech gets a vague and all-encompassing title. We already saw “fintech” for the financial sector. Now, as the fashion world figures out how to handle new tech, we have fashiontech. So what does…

Ecommerce

Psychology Hacks to Reduce Shopping Cart Abandonment

By | Aug 7, 2017 at 9:20 am

If eCommerce is a game, you score by turning visitors into buyers. But, making customers buy is easily said than done. Ecommerce stores suffer as much as 67 percent cart abandonments, the average conversion rate is below 20 percent or odds, that is in…

Ecommerce

Amazon Is Recreating the Shopping Network, But With YouTube Stars

By | Jul 31, 2017 at 2:30 pm

The Home Shopping Network has a new generation of competition with Amazon’s new home makeover show: The six-episode show, titled “Overhaul,” will feature various YouTube stars getting their homes remade in an effort to sell more through Amazon. If successful, this model could grow…

Ecommerce

5 Reasons Why Ecommerce Technology Will Continue to Evolve

By | Jul 29, 2017 at 2:30 pm

Ecommerce is experiencing an unprecedented rise in its global acceptance. It’s the trusted source most people turn to for online purchases. Ecommerce technology has been in existence for some years now but has never gotten this much attention. This is because most people are tired of…

Startup_Mixology_300x250

Ecommerce

A Startup Guide to Launching a Store Front and Attracting Customers

By | Jul 14, 2017 at 2:30 pm

Running a business takes a lot of hard work, a little bit of luck, and all the advice you can get. Whether it’s from a long-time mentor or an article you saw on Facebook, being able to stay informed on business trends can be…

Ecommerce

How to Boost a Customer’s Trust in Your Ecommerce Business

By | Jul 6, 2017 at 5:00 pm

Trust can be a challenge for an online businesses. If shoppers don’t feel secure providing their personal and financial information, how can business move their product out of the shopping cart? When customers put their faith in a new ecommerce site, it’s reasonable for…

Ecommerce

4 Digital Strategies That Can Help Your Small Business Grow Globally

By | Jun 21, 2017 at 2:30 pm

In the internet age, scaling is easy. A digital storefront looks roughly the same whether its traffic is one hundred or one million unique page views a month, even though a real-life storefront would collapse under the foot traffic from a million customers. As…

Ecommerce

4 Ways to Improve the User Experience of Your Ecommerce Site

By | Jun 21, 2017 at 9:20 am

Running an ecommerce company is different than your everyday startup. While many entrepreneurs can rely on abstract marketing numbers and traction scores, measuring success in the ecommerce industry is pretty cut and dry: sell products or else. And if you want to make sure…

Ecommerce

Seattle

Amazon Loaned $1B to Third-Party Sellers Within the Last 12 Months

By | Jun 9, 2017 at 10:50 am

Amazon is bumping up its third-party loans, as a company executive confirmed to Reuters on Wednesday: The retail giant has loaned $1 billion to third-party merchants over the last 12 months. For comparison, in the four years between 2011 and 2015, Amazon loaned just…

Ecommerce

4 Best Shopify Apps for Ecommerce Startup Success

By | Jun 8, 2017 at 7:15 am

In 2016, there were 322.17 billion ecommerce sales in the United States alone according to Statista, and 2017 is projected to see 353.68 billion. This suggests that ecommerce continues to be a thriving industry. But just because there’s growth in the industry doesn’t mean ecommerce…

Ecommerce

6 Ways Tech is Changing the Game for Ecommerce Merchants

By | Jun 7, 2017 at 7:15 am

In 2017, the relationship between marketing technology and ecommerce is arguably stronger than ever. Representing a market share worth well over $22 trillion, the opportunities for eCommerce merchants to stake their claim are seemingly endless. As a result, new martech solutions are constantly emerging to…

Ecommerce

What More Payment Processing Options Mean for Ecommerce Startups

By | May 3, 2017 at 11:20 am

I see many of the changes in the ecommerce industry impacting what businesses will have to consider when they add or manage their payment processing systems. This is especially the case for startup founders like myself. The information presented below is based on findings from…

Ecommerce

3 Things to Ask When Choosing an Ecommerce Platform

By | Apr 29, 2017 at 2:30 pm

One of the crucial steps when building your store’s website is to choose an ecommerce system your site is going to host. And even if some store owners prefer to have developers creating their own platforms, the reality is that most merchants will chose…