Ecommerce

5 Ways to Reduce Shopping Cart Abandonment

By | Nov 2, 2017 at 8:30 am

Getting customers through the shopping cart can drastically impact your conversion rate. And if the process is laborious, expect more people to bail. According to a study done by the Baymard Institute the average shopping cart abandonment rate is 68 percent. The study also reveals…

Ecommerce

How Smaller Ecommerce Stores Can Compete Against Amazon

By | Sep 24, 2017 at 10:30 am

Ever heard the story of David vs. Goliath? How about The Karate Kid, The Mighty Ducks or The Bad News Bears? They are all versions of the classic tale of a lowly underdog struggling against all odds against an unbeatable opponent. And somehow, with a…

Enqos – Tower V3

Ecommerce

NYC

How a New Chrome Plugin Combats Our $17B Impulse Shopping Problem

By | Sep 6, 2017 at 10:50 am

Ecommerce loves instant gratification. It’s likely the biggest change that the trillion-dollar commerce industry has seen during its introduction to the internet: Customers can now see something, click a button, and own it. Impulse shopping is up, and the fashion industry is struggling to…

Ecommerce

San Francisco

6 Ways Google Voice Search is Shaping E-Commerce

By | Sep 2, 2017 at 10:30 am

Be it Cortana, Siri, or Alexa, more and more people are switching to using Google voice search when surfing the web. And since it is a matter of paramount importance to follow the trend when you are a business owner, beefing up on voice…

Ecommerce

NYC

Millennial, Gen X, and Boomer Brand Loyalty Varies By Industry

By | Aug 25, 2017 at 10:50 am

In the past 5 years retailers and malls have been closing up shop, and in turn shifting their energy towards online mediums such as Amazon. Regardless of where or how you make purchases, a lot of what fuels consumer buying behavior come down to…

Ecommerce

How Shipping Costs Impact the Success of an Ecommerce Site

By | Aug 20, 2017 at 12:45 pm

To compete in the ecommerce world,  there are a few things that you will need to do. Many businesses fail because they don’t take the challenges of running this kind of business seriously. Here are the key factors that could determine the success of…

Ecommerce

How Your Ecommerce Business Can Boost Sales With Discounts

By | Aug 19, 2017 at 10:30 am

For ecommerce businesses offering discounts in percentage and dollar amount can help drive people through the shopping cart process. However, not all deals provide the equal value but customers tend to choose the easier route. We’ll take a look at how the fashion industry…

Ecommerce

Study: Customers Are Ditching Ecommerce Carts Due to Security Risks

By | Aug 16, 2017 at 10:50 am

Ecommerce is all about conversions. If you can’t get customers to push that big scary PURCHASE button at the end of their shopping cart, you’re going to be in big problem before you know it. Fortunately, there are plenty of tips out there to help…

Ecommerce

15 Ways to Reduce Shopping Cart Abandonment

By | Aug 15, 2017 at 8:30 am

Moving people through the buying process can be trying. Not only do you need to reach out to the right audience to provide a product or service they’re interested in, you need to do so using platforms and communication styles they’re comfortable with. Even…

Ecommerce

How to Understand Fashiontech and the $2.4 Trillion Fashion Industry

By | Aug 8, 2017 at 9:20 am

Whenever an entire industry gets disrupted by 21st century technology, the tech gets a vague and all-encompassing title. We already saw “fintech” for the financial sector. Now, as the fashion world figures out how to handle new tech, we have fashiontech. So what does…

Ecommerce

Psychology Hacks to Reduce Shopping Cart Abandonment

By | Aug 7, 2017 at 9:20 am

If eCommerce is a game, you score by turning visitors into buyers. But, making customers buy is easily said than done. Ecommerce stores suffer as much as 67 percent cart abandonments, the average conversion rate is below 20 percent or odds, that is in…

Ecommerce

Amazon Is Recreating the Shopping Network, But With YouTube Stars

By | Jul 31, 2017 at 2:30 pm

The Home Shopping Network has a new generation of competition with Amazon’s new home makeover show: The six-episode show, titled “Overhaul,” will feature various YouTube stars getting their homes remade in an effort to sell more through Amazon. If successful, this model could grow…

Ecommerce

5 Reasons Why Ecommerce Technology Will Continue to Evolve

By | Jul 29, 2017 at 2:30 pm

Ecommerce is experiencing an unprecedented rise in its global acceptance. It’s the trusted source most people turn to for online purchases. Ecommerce technology has been in existence for some years now but has never gotten this much attention. This is because most people are tired of…

Ecommerce

A Startup Guide to Launching a Store Front and Attracting Customers

By | Jul 14, 2017 at 2:30 pm

Running a business takes a lot of hard work, a little bit of luck, and all the advice you can get. Whether it’s from a long-time mentor or an article you saw on Facebook, being able to stay informed on business trends can be…