Get your exclusive Tech.Co local news and event updates!

Marketing

10 Things You Should Know About Influencer Marketing

By | Jul 23, 2017 at 12:45 pm

You have a product, service, or event that you want to promote, and you’ve heard a lot about influencer marketing. It has, indeed, become one of the most popular marketing techniques of brands and marketers alike, so your instinct are dead on. Influencer marketing offers…

Culture

New York

How You Can Be a More Effective Team Member

By | Jul 19, 2017 at 6:30 pm

Many of us enjoyed watching extraordinary teammates in action at the Rio Summer Olympics. These teammates worked as one to complete swimming relays, toss balls into baskets and over nets, and propel boats forward. Their trust and respect for each other was so great that…

Diversity

50 Best Cities for Women Entrepreneurs Around the World, Ranked

By | Jul 19, 2017 at 3:50 pm

Diversity in the workplace has been proven to be good for business. Yes, your little boys club might feel comfortable, but stepping outside of it and hiring women and minorities is the best way to make sure your company is headed for success. And…

Marketing

NYC

Quality Content Is the Most Important SEO Ranking Factor

By | Jul 18, 2017 at 5:00 pm

By now, every website owner is aware that Google penalizes sites that use old-fashioned SEO techniques such as keyword stuffing. The search engine giant also continuously improves their RankBrain algorithm to help deliver the right results for each user’s query. This has had the…

Food

Amazon Is At It Again With Meal Kits Trademark, Blue Apron In Trouble

By | Jul 17, 2017 at 12:20 pm

A month ago, Amazon acquired Whole Foods, sending shockwaves through the business world. With the tech giant meaningfully throwing its hat into the $780 billion grocery market, every company with the word “food” somewhere on their About Us page shuttered at the prospect of…

TechCo Spotlight 300×250

Automotive

Honda Is Breaking New Ground in the Robotic Lawn Mower Industry

By | Jul 16, 2017 at 12:45 pm

You’ve probably heard of Honda’s self-driving cars or their other autonomous technologies. However, you might have not heard that Honda is trying to automate a whole new beast in 2017. Miimo, an advanced robotic lawn mower that is to be released in July 2017,…

Case Study

What Marketers Can Learn From Tinder

By | Jul 15, 2017 at 12:45 pm

The much acclaimed social dating app, Tinder, is very popular in the 18-34 age range. In fact, the popularity is so wide spread, it would be foolish for your business not to take advantage of it. With over 50 million active users, Tinder presents…

Marketing

5 Creativity Tools to Boost Content Marketing for Startups

By | Jul 15, 2017 at 10:30 am

Not all content marketing tools are created equal. So when you’re deciding to employ one at your company, you need to make sure to focus on the essentials to avoid getting overwhelmed. Fortunately, that’s exactly what we’ve done for you. These gems are a…

Ecommerce

A Startup Guide to Launching a Store Front and Attracting Customers

By | Jul 14, 2017 at 2:30 pm

Running a business takes a lot of hard work, a little bit of luck, and all the advice you can get. Whether it’s from a long-time mentor or an article you saw on Facebook, being able to stay informed on business trends can be…

Business

Study: Your Company Doesn’t Need A Lot of Employees to Survive

By | Jul 14, 2017 at 11:30 am

As a startup, it’s hard not to look up to corporations. While sometimes they may seem a bit bland and overly focused on rules, they’re making money, they’re in the limelight, and they’ve attracted more customers than you can even imagine. But surviving the…

Tips & How To’s

5 Hurdles to Overcome When Moving Your Business Overseas

By | Jul 13, 2017 at 3:05 pm

It’s understandable; you’re nervous about moving your business to an international market. However, it can be a smart move to stand above the competition, as long as you do it right. When I started my business, I focused on the U.S. market. But as…

Video

Using Video in Your Business Is Crucial to Your Success

By | Jul 13, 2017 at 9:20 am

The only constant in the business world is change. Whether it’s marketing, sales, or graphic design, trends are perpetually in flux, making it difficult to be successful in the long run. Fortunately, staying educated and informed on the shifting paradigms of your industry is…

Tips & How To’s

Reminder: The Best Time to Network Is When You Don’t Need To

By | Jul 12, 2017 at 10:50 am

The job application hosting site Lever.co recently posted a few statistics on job placements: Pulling from 15 thousand different jobs and the 1.5 million applicants who wanted them, Lever found that only one out of 150 people got the job by directly applying. The same…

Diversity

3 Companies That Won the Women Startup Competition Europe 2017

By | Jul 11, 2017 at 11:30 am

Winning a startup competition is no easy feat. With hard-working founders looking to take home the prize, innovative startups showing off their tech at every turn, and judges looking for any excuse to eliminate you, it can be a pretty stressful environment. The Women…

Business

60 Percent of Millennials Are Open to a New Job. Here’s How to Retain Them.

By | Jul 11, 2017 at 10:50 am

The latest numbers are in: According to a 2016 Gallup study, 60 percent of millennials are “open to new job opportunities,” and 21 percent had actually taken a new job within just the last year. If the majority of the younger workforce is on the…

Interviews

Portland, Maine

Founders Shouldn’t Depend on Their Plan A

By | Jul 11, 2017 at 7:15 am

Leo Corcoran founded his first company when he was in his mid 40s. Today, at 60 years old, his company Portland-based ClaimVantage, employs 35 people and posted $6 million in revenue in 2016 selling cloud-based software for the insurance industry. But it wasn’t always clear it…

Diversity

Generation Z Women Could Close the Gender Gap in Tech

By | Jul 10, 2017 at 11:35 am

The gender gap in tech is a well-known problem. Whether it’s lower pay, fewer executive roles, or a general lack of respect for women in tech, founders, entrepreneurs, and tech employees are tired of seeing this gross imbalance effect an industry built on its…