January 10, 2015
Even though every app has bugs, launching an app in the beta stage runs the risk of receiving negative reviews. Once an app is in the marketplace, users want it to be perfect, no questions asked. So, how do you get genuine feedback without affecting the ratings?
Building your app and app testing is not an easy job but to attract real users, you have to aim for quality of user experience. Here are 5 ways to have your app tested by real users:
1. Call your friends for a party
Throw a party over snacks & beverages and then ask your friends to download the app! This might sound funny, but it will help you get the best feedback from a casual environment. You can keep the event recorded for later use.
2. Make use of focus groups
In a focus group. a market research professional employs a group of users in your target market and analyzes their use of the app. This is one of the best ways to test the app. A professional can test the psychological realm of customer behavior.
3. Trust an Online User Testing Company
For serious testing on the wholesale international scale, online user testing can be employed, and this platform sends your app to thousands of people all across the globe. Depending on their experience, you’ll be able to enjoy a wide variety of feedback or employ strategies for improvement. You can also have live chat with them for direct comments and suggestions. eBay, Twitter, Spotify, and Sony use such tests.
4. Make your own research
As the point suggests, you can have the market research done by taking the app to the workplace, the supermarket, or various public spaces. And as you meet everyone, greet them with the app! It will make your potential customers feel special about being chosen to test it, and also this is a great way to get the word out about the new app.
5. Call an actual tester
With a plethora of app testing companies available on the market, you can ask such a professional to test your app. They will test every screen, device, and possible behavior about the app. They can also help you map out the user-flows. Thoroughly assess your budget before you call a professional tester.
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