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In 2025, more people are making purchases on their mobile devices than ever before. What was once seen as a secondary method for buying online has become the go-to option for consumers around the world, and businesses need to stay on top of that kind of trend.
If only it were that simple, though. With a new purchasing method comes a lot of other changes that require businesses to update their outdated strategies to make room for this paradigm shift. Top ecommerce website builders can help address mobile optimization, but there is a lot to know to shore up your online store.
In this guide, we’ll cover some of the key mobile commerce statistics that you need to know in 2025 to best position your business for success, no matter where your customers buy from.
Top Mobile Commerce Statistics
Mobile commerce has a lot of potential to change the way you do business. Take a look at some of these notable statistics about m-commerce to help you understand the scope of this movement.
- 79% of smartphone users have made a purchase online using their mobile device in the last six months. (Source: OuterBox)
- Mobile commerce accounts for 59% of total retail ecommerce sales (SellersCommerce)
- 55% of people who shop on their smartphones made a purchase after seeing a product on social media. (Source: AppInventiv)
- 99% of Gen Z and 98% of millennials use a mobile banking app (Source: CNBC)
How Big Is the Mobile Commerce Market?
We aren’t going to mince words here; the mobile commerce market is huge in the modern era. According to research from Research and Markets, the mobile commerce market was valued at $678.2 billion in 2024, accounting for more than half of the total ecommerce sales.
The mobile commerce market doesn’t show any signs of slowing down either. The same data found that the mobile commerce market could reach as high as $2.4 trillion by 2030.
As for how many shoppers that represent, it’s quite substantial. Data from Statista shows that there are 1.65 billion mobile shoppers around the world, which means that optimizing your online store for smartphone functionality could help you reach a massive new customer base.
What Are the Benefits of Mobile Commerce?
Now that you realize just how often users shop from their smartphones, it’s time to look into what this trend can do to benefit you and your business. Here are some of the benefits of mobile commerce:
Wider audience
For starters, offering an effective mobile commerce platform can give you access to a much larger audience for your products and services. After all, there were 7.2 billion mobile users in the world in 2024 (Statista), and that number is only going up as time goes on. Enabling a better mobile shopping experience will give you access to all those potential buyers.
Improved analytics
More shoppers mean more data points, which will give you a clearer picture of who your audience is and who is most likely to buy, informing your future decisions with actionable data. And with your wider audience, you’ll be able to glean all the information you need to start seriously making some sales.
One-click checkout
Checkout pages are incredibly important when it comes to ecommerce conversion rates, and that’s doubly true for mobile commerce.
In fact, one-click checkout can turn your mobile website into a conversion machine, considering shoppers using one-click checkout typically increase their spending by 28.5% (Cornell).
One-click checkout can seriously improve your ability to increase sales for your business. Source: Adobe
Better customer experience
Customers are going to try to buy from your website on their smartphones, whether you want them to or not. Subsequently, having a mobile-optimized page will give them a more seamless experience when trying to buy. And with 73% of customers insisting that customer experience is an important factor in their purchasing decision (PwC), we’d suggest making that a priority.
Omnichannel selling
Given the vast selection of selling tools in 2025, it’s obvious that selling has spread beyond the normal channels. In fact, 17.1% of ecommerce sales take place on social media (Statista), which means that you want to be sure that you are branching out when it comes to where and how you sell.
Best Ways to Optimize Your Website for M-Commerce
Despite all the statistics above that note the importance of optimizing your website and your business for mobile commerce, 90 percent of shoppers say that their experiences with mobile commerce could be better (Oberlo). Subsequently, there is a real chance for businesses to make an impact by prioritizing mobile commerce. Here are some ways you can optimize your website for m-commerce:
Easy navigation
We’ve all browsed the web on a smartphone and can admit that the experience is certainly a bit more difficult to navigate. That’s why, when it comes to m-commerce, it’s key to optimize your site for mobile as much as possible with easy-to-navigate pages and simple interfaces. The last thing you want to do is intimidate your customers out of a purchase.
Simple checkout process
76% of shoppers say they prioritize convenience over everything else (Linnworks), and the only thing more intimidating than a hard-to-navigate interface is a confusing checkout page. If customers don’t feel confident while inputting their credit card information, there’s not much of a chance they’re going to make a purchase, so prioritize simple checkout processes when setting up your site for m-commerce.
Use website builders with mobile editors
Unless you have a dedicated tech team coding your website from scratch, there’s a good chance you’ll use a website builder to get your site off the ground. If you want to make sure you’re set up for m-commerce, finding a website builder with a mobile editor will be key.
Most top website builders in 2025 have some kind of mobile editor that will allow you to add, move, and modify what your site looks like on a smartphone.
Carrd allowed us to see exactly what our site would look like in mobile view. Source: Tech.co testing
Limit pop-ups
Pop-ups are the worst, no matter where they are, but on your smartphone, they can seriously hamper a seamless experience. If you want customers to actually buy something from your website, keep the pop-ups to an absolute minimum or get rid of them entirely to ensure your customers can browse your products without having to search for a minuscule “X” to continue the purchase.
Personalize the experience
Personalization makes a big impact on any website, with 40% of shoppers purchasing more due to personalization in an online store (Instapage). Subsequently, your mobile commerce platform should embrace personalization, so users don’t feel like they’re missing out when using their smartphone to shop.
Verdict: Should Your Business Optimize for Mobile Commerce?
In so many words, yes, your business should absolutely prioritize m-commerce moving forward. The trend is clearly sticking around, and the benefits are clear for businesses of all sizes, from wider audiences to improving customer experience. Generally speaking, optimizing for m-commerce should be considered more of a “when” question than an “if” question.
So, how can you get started? The best bet is to check out our top small business website builder guides, which recommend some of the top choices on the market based on in-depth research, many of which feature mobile editors specifically designed to help with m-commerce.
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