Books

DC

Learn the Origin of AOL’s Iconic “You’ve Got Mail”

By | Feb 19, 2016 at 9:38 am

“You’ve got mail!” No matter your age, you’re likely familiar with the timeless greeting – a memento from the Internet’s early days, and a pithy and humbling reminder of the origins of our digital age. Thanks to early Internet pioneer and AOL cofounder, Steve Case,…

Books

To Succeed, Hardware Startups Must Put a Bigger Effort on Branding

By | Jan 8, 2016 at 4:00 pm

Excerpted with permission from The Hardware Startup: Building Your Product, Business, and Brand (O’Reilly Media 2015) by Renee DiResta. As you go through the customer development and market research processes, you are collecting valuable information that will help you formulate a brand identity. Your…

Books

Startup Life as Entertainment: Introducing the Tech Startup Thriller

By | Jul 22, 2015 at 9:00 am

Entertainment featuring startup life is rapidly gaining popularity. From Betas to Silicon Valley, and moving on to Shark Tank, the glimpse into this strange world and the idea that you could have a viable business by utilizing this rapid ideation methodology is very attractive….

Books

Get “The Ultimate Guide to Medium”

By | May 26, 2015 at 9:00 am

When Greg Muender published a story on Medium called “Uber vs. Lyft: An Insider’s View,” he didn’t expect to earn $10,000. But that’s exactly what happened. Muender added an Uber referral code to his story, so readers who signed up would earn him a…

Books

Email Should Not Be Our Default Communication Tool

By | Apr 6, 2015 at 12:30 pm

In 2007, Phil Simon was in charge of helping a large health care network upgrade to a new HR application. On the day of the upgrade, he sent long, detailed emails keeping everyone updated on his progress so they didn’t accidentally go in and…

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22 Techstars Mentors Share Their Advice for Startups

By | Mar 16, 2015 at 8:49 am

A startup accelerator will cost you a percentage of your company’s equity – or sometimes actual cold, hard cash – for one reason: mentors. Last summer, Kellogg School of Management professor and angel investor Andrew Razeghi sat in on all the mentor presentations at…

Books

Fred Wilson’s Guide to Starting Up: Business School for Startups

By | Mar 5, 2015 at 12:39 pm

Fred Wilson is a renowned venture capitalist and the principal of Union Square Ventures. Because of this, startups value any and all advice that they can get from him; and, for many, the main way they attain that knowledge is from his blog AVC…

Books

6 Essential Skills of Elon Musk

By | Feb 17, 2015 at 10:00 am

“I worry a lot about failure, and I feel fear quite strongly,” Tesla and SpaceX’s Elon Musk told Amy Wilkinson in an interview. “If you believe something is important enough, then even if you are scared, you still keep going.” The ability to fail…

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7 Top Cities for Startups – Outside of Silicon Valley

By | Jan 20, 2015 at 9:00 am

Screw the Valley. This is the title of a new book by Timothy Sprinkle, a business journalist who has written for outlets like Wired and Entrepreneur magazine. Why the harsh words? Sprinkle is speaking out against the common myth that you have to move…

Books

Social Media Marketing Tips for Self-Published Authors

By | Jan 6, 2015 at 11:00 am

Social media is the answer to every self-publishing author’s marketing prayer. It’s a very powerful tool to establish your online presence. It’s not only free but it lets you reach most of your target readers in just a click. But as they say, “With…

Books

Interview with the Elusive Mozaik Founder Mara Winkel

By | Dec 3, 2014 at 8:00 am

Mara Winkel isn’t your typical tech founder.  Besides having her story publicized by FG Press (Brad Feld’s publishing company), she doesn’t make a lot of public appearances.  She doesn’t do many interviews. You probably won’t read about her in ValleyWag.  But what she is building, is…

Amazon

“Winning Without Losing” Author Martin Bjergegaard

By | Oct 13, 2014 at 4:30 pm

This isn’t exactly your typical magazine interview, but then again Martin Bjergegaard is not your typical book author. Not only did he speak with dozens of successful startup founders to compose “Winning Without Losing” with his friend and colleague Jordan Milne, but he launched…

Books

San Diego

3 Ways Sales Is Like War

By | Sep 29, 2014 at 12:00 pm

You can’t be afraid of sales. In any business, you are going to have to sell. It doesn’t matter whether it’s to customers, investors, or recruits. Many entrepreneurs are scared to go out and sell their business, and it prevents many companies from ever…

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Miami

Matt Haggman: Miami is the Perfect City for Entrepreneurs

By | Jul 10, 2014 at 7:30 pm

Miami has everything a city needs to foster entrepreneurship. Matt Haggman believes that this is true. The Knight Foundation project manager, sat down with Tech Cocktail’s co-founder and author of Startup Mixology Frank Gruber to talk about all the elements that make Miami the ideal city…