Tips & How To’s

7 Ways to Ditch Unicorn Culture, According to the Co-Founder of Basecamp

By | Jul 29, 2016 at 5:00 pm

David Heinemeier Hansson, as the co-founder of Basecamp and the creator of Ruby on Rails, knows what he’s talking about. He recently gave an interview, posted on Signal v Noise, in which he discussed the unicorn startup culture, calling it an “echo chamber” that startup…

Tips & How To’s

Startups Direly Need More Abstraction

By | Jul 29, 2016 at 4:00 pm

Using the concept of abstraction in our daily lives might sound a little odd at first. After all, it is a little… abstract. How applicable is it to real life? In a recent article, Vesper’s Jimi Smoot breaks down just how essential the abstract is to…

Reports & Rankings

Boston

Top Boston Startup Founders Over 40 You Need to Know

By | Jul 29, 2016 at 12:30 pm

For many cities, the startup industry is growing to meet the demand for more entrepreneurial ventures – successful startups are no longer confined to just San Francisco and New York City. This is great news for startup founders that are often outside of the…

Marketing

How to Start Your Influencer Marketing Campaign

By | Jul 29, 2016 at 10:15 am

If you have never heard about influencer marketing, it is long past time to get on the trend. Influencer marketing is one of the most powerful advertising methods available today; 90 percent of consumers trust peer recommendations, compared to only 33 percent who trust…

Dev & Design

Biggest Product Development Roadblocks (And How to Avoid Them)

By | Jul 29, 2016 at 9:00 am

You can’t attempt launching a product without having a solid plan. However, as we all know project creep tends to penetrate even into the most well-thought plans and make the whole project go off-rails. While there’s no ultimate blueprint for product development as each…

300x250_Jobs_Promo

Entrepreneur

You’re Not Invincible and 4 Other Lessons from Startup Failure

By | Jul 28, 2016 at 9:00 pm

Entrepreneurs are the most likely people to experience failure in life. They’re putting everything on the line in a public setting and, chances are, they’re going to fail. After four years, the best performing industry is finance and real estate, with 58% of those…

Tips & How To’s

Don’t Let Discounts and Deals Ruin Your Ecommerce Startup

By | Jul 28, 2016 at 8:00 pm

Sales, promos and special deals are every customers three favorite words. It’s hard to resist the temptation of checking out the most discounted offers when they’re sitting right there in front of your face. But as a retailer or ecommerce business owner, you probably don’t…

Marketing

27 Content Marketing Tips That Lead to Startup Success [Infographic]

By | Jul 28, 2016 at 3:00 pm

In business, we often hear about the importance of driving traffic to your website. Of course, that isn’t enough – your content marketing has to be useful, while still delivering real benefits to the readers. If they aren’t engaged, then they won’t come back…

Healthy Entrepreneur

In Tech, Work-Life Balance Satisfaction Dependent on Job Role [Infographic]

By | Jul 28, 2016 at 11:45 am

For many employees, no matter what industry you find yourself in, the work-life balance is an elusive thing to capture. After all, the shifting economy often means that employees are depended on to work longer hours, with little increase in pay or decrease in…

Marketing

7 Marketing Tips for Startups in the Hospitality Industry

By | Jul 28, 2016 at 10:25 am

Are you struggling to put together an effective marketing strategy for your hospitality related startup? Businesses in the hospitality space have very unique needs when it comes to marketing. Here are 8 tips that you can use to get things off the ground. Remember…

Tips & How To’s

The Importance of Web Security for Small Businesses

By | Jul 27, 2016 at 10:00 pm

The ease of technology and digital media have leveled the playing field for small businesses. Now, they have the tools needed to compete in terms of promotion and marketing alongside big players in the industry, while also selling their products and services to larger…

Productivity

Manage Your Freelance Business Better with These Tools

By | Jul 27, 2016 at 9:21 pm

Let’s admit it – we often want to be taken more seriously as freelancers. While telecommuting and remote jobs are on the steady rise, some folks still think of freelancers as a more affordable, less professional substitution to hiring an agency. Let’s break that…

Healthy Entrepreneur

Study: Being Depressed Can Make You More Creative

By | Jul 27, 2016 at 3:00 pm

For years, artists and entrepreneurs have accepted the notion that sadness breeds creativity. The idea is as old as time, as thousands of the world’s most creative minds often suffer from personal tragedy and unmitigated melancholy. From Ernest Hemingway to Robin Williams to Roy Raymond, successful artists…

Tips & How To’s

The 5 Most Common Mistakes Startups Make While Prototyping

By | Jul 27, 2016 at 2:30 pm

San Francisco-based design and development studio Yeti just released a white paper detailing the ins and outs of prototyping, an essential early step in any developer or designer’s process. Lean startups should take note, as they’ll need to stay on top of the best practices in order to reach…