Culture

Why Maintaining Your Startup Culture Will Be Key to Rapid Growth

By | Mar 29, 2017 at 9:15 am

Growth inevitably brings changes — some welcomed and some not. And while adaptability is a must in business, there are some changes that, if not managed appropriately, can send a growing company into a tailspin. One of the areas that businesses must remain vigilant…

Tips & How To’s

Forget Vanity Metrics: The Numbers You Should Really Be Focusing On

By | Mar 28, 2017 at 2:20 pm

When you first release an app, the number one thing people will ask you is how many downloads it’s gotten. It’s a reasonable question — on the surface, downloads seem like an excellent metric to gauge people’s interest in your product and its continued…

Remote work

Study: 98 Percent of Remote Workers Find It Enhances Their Productivity

By | Mar 28, 2017 at 11:20 am

Remote teams offer plenty of advantages: They cut down on the tech world’s increasing consolidation and income inequality, and they help out the environment while they’re at it. And remote workers are increasing in number: According to 2015 research from Gallup, approximately 37 percent of U.S. workers…

Tips & How To’s

How Is Your Business Supporting Your Customers?

By | Mar 28, 2017 at 10:30 am

For much of the 20th century, businesses were focused on extracting resources, creating products, and providing services that simply met the needs of their customer. And yet, as they focused on what the customer was purchasing, very little emphasis was put towards how customers…

Tips & How To’s

How to Take Your Business to Greater Heights in the Mobile Age

By | Mar 27, 2017 at 7:00 pm

In recent years, users’ technological preferences have changed. They’ve switched from desktops to smartphones for their internet usage, and companies that understood this shift took necessary actions to keep the user experience intact, while others lost their rankings and vanished from the market. This Mobile…

SOTY2017 300×250
Startup_Mixology_300x250

HR and Recruiting

4 Tips to Attracting Talent With Company Culture

By | Mar 27, 2017 at 2:20 pm

When interviewing potential candidates, being transparent with one’s culture can help everyone decide if it’s going to be a good fit for all. Kate Catlin of Flock sat down with a group of women at Galvanize to ask them how might companies be more…

Marketing & Social Media

Instagram Needs to Be Part of Your Social Media Marketing Strategy [Infographic]

By | Mar 27, 2017 at 12:50 pm

With over 600 million users that create over 100 million pieces of content every day, Instagram is certainly one of the best platforms for social media marketing, and it’s here to stay. Instagram is still growing five times faster than any other social media network…

Personal Branding

Easy Ways for Entrepreneurs to Get Into Podcasting

By | Mar 27, 2017 at 9:15 am

As a female entrepreneur, I am used to forging my path, being the only woman at the boardroom table, and most importantly finding my voice. In fact, I’ve made a career and agency out of the latter – helping brands find their voices and…

Tips & How To’s

How to Make Your Team Stand Out on an Accelerator Application

By | Mar 26, 2017 at 2:30 pm

When it’s time to consider entering an accelerator program, filling out the application is one thing, but standing out to grab their attention to get accepted is another. Techstars recently asked Lesa Mitchell, the managing director for Techstars Kansas City, and Ted Serbinski, managing director…

Marketing

3 Ways to Localize Your Marketing Campaigns

By | Mar 26, 2017 at 10:30 am

The phrase ‘Think globally. Act locally.’ was coined by environmentalists to get people to strive for a healthier planet by doing meaningful things in their communities. If your business is expanding into other countries, even other regions, it might be a good idea to…

Entrepreneur

Chicago

Jeff Kahn of Rise Science on Helping Pro Athletes Sleep More and Play Better

By | Mar 25, 2017 at 12:45 pm

Jeff Kahn is a cofounder and CEO of Rise Science, a sleep behavior change startup that provides sleep coaching for elite athletes. They harness the science behind sleep, and give elite athletes the power to perform at their best with the help of continuous,…

Entrepreneur

6 Important Lessons From a Global Entrepreneur

By | Mar 24, 2017 at 7:00 pm

Starting a company is hard enough, but establishing a startup across different continents adds to the challenge. But that’s what my cofounders, Kristina Prokop and Trent Lloyd, and I did more than six years ago when we started Eyeota, the global leader for audience…

Marketing

How Inbound Marketing Can Turn Your Brand into a Magnet

By | Mar 24, 2017 at 10:30 am

Most conventional marketing techniques are either too expensive or unviable for SMBs and start-ups who wish to make it big. Inbound marketing for a long time was just one of the elements of the core marketing strategy of an organization. But as the digital…

Tips & How To’s

7 Questions to Ask When Looking for an Office Space for Your Startup

By | Mar 24, 2017 at 9:15 am

For startups, establishing your legitimacy as a business is a challenging and exciting phase. Setting up your first office space, for example, indicates that your business is getting on the fast track. It states that your brand is officially here – fresh and ready…