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Tech Cocktail

The Waltz of Marketing: Your Social Call To Action

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I recently attended a virtual conference put on by Marketo. Their content marketing specialist, Maggie Jones, talked about 411. We’re not talking information here. We’re talking rhythm, cadence, music-like time signature in content development. It’s the waltz of the marketing world when making a call-to-action in your social engagement. It was a concept that I’d… Read more »


7 Harsh Realities about Startup Accelerators

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The human imagination is an incredibly buggy piece of software, because it’s very selective. If you’re pondering whether to apply for startup accelerators, you might sit back in your office bean bag chair and think about getting into Y Combinator or Techstars, wooing investors at demo day, and turning into an accelerator legend like Dropbox…. Read more »


Thomas “Tigre” Wenrich to Startups: Your Business Plan is of Limited Value

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Thomas “Tigre” Wenrich is a multicultural executive with experience in finance, marketing, and operations. After a successful 16-year career with The Boston Consulting Group in the U.S., Spain, and Mexico, he retired to the warmer climate here in Miami. Subsequently, he participated in a roll-up in the retail money service business (remittances, check cashing, and… Read more »