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Tech Cocktail


When do Startups Need Marketing Automation?

robot

Marketing automation is an enticing and misleading phrase at the same time. Who doesn’t want some magical marketing machine that automatically brings in new leads and turns them into customers? The reality is that it doesn’t take much to get your first automated marketing workflow started, but takes lots of fine-tuning and proper timing to… Read more »


5 Steps to Improve Customer Retention

customer retention

Customer retention is undervalued. I’m not the first person to say this, and I certainly won’t be the last, but sadly many businesses aren’t taking heed. According to the book ‘Marketing Metrics’: “the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%” which… Read more »



5 Reasons Israeli Startups Are So Successful

israeli_startups_anydo

Over the past decades, Israel has become a hub for innovation and R&D. And when it comes to startups, it actually is number two only to Silicon Valley. With 140 scientists, technicians, and engineers per 10,000 employees, compared to 85 per 10,000 in the United States, Israel boasts the highest number of scientists and technology… Read more »


Learn How you can Skip Making Mistakes in C# Programming

c#_programming

Starting with the Basics of C#Programming C# is a language that targets the MS CLR (Common Language Runtime). It features cross-language integration, enhanced security, exception handling, less complex model for component interaction, debugging, profiling services and other benefits. C# is widely accepted CLR language used for complex, corporate development projects that target mobile, server, or… Read more »


3 Keys To Being a Great Storyteller

storyteller

A couple of weeks ago, I was invited to share my story as an entrepreneur at my alma mater, The University of San Diego. Excited about the opportunity, I took time to find trends in what made great storytellers. Researching over 30 amazing speakers, I started noticing patterns they all shared. When encompassing these lessons… Read more »


How to Organize Your Finances for Your Startup

money startup

Startups face a number of challenges before they can open their doors, whether it is a traditional brick-and-mortar storefront or a new online endeavor. Arguably one of the biggest hurdles we face hits us right in our wallet when we need to consider finance matters or take a better look at our own financial picture…. Read more »


4 Secrets For Hiring Passive Candidates For Your Tech Startup

passive_candidate_recruit

You’ve heard of the value passive candidates bring to a startup. Already seasoned in the industry, these candidates possess critical wisdom and experience that can help your tech startup get off the ground. So can a startup market itself to attract passive candidates who already have jobs? Yes! It’s easier to attract passive candidates for… Read more »


6 Apps All Pet Owners Should Have

apps_for_petowners

Pet owners know that having pet is very rewarding, and even good for your health. More companies are creating solutions to daily problems pet owners face, like losing your dog and finding a bar where you can take your pet in a new location. We are throwing you a bone (chuckle) and giving you a list… Read more »


Collaboration Versus Competition, When Building a Startup Ecosystem [VIDEO]

celebrate_vid_creating_collisionablecity

There is no question that creating a city where collisions happen is imperative for a sustainable ecosystem. However, it requires time and strong will to build cities that encourages collaborations. Dylan Jorgensen led the conversation during Tech Cocktail Celebrate Conference about the hurdles that must be overcome to create a startup hub where collisions happen. “Once people get… Read more »



The Foodie-Effect Has Taken Over South Florida’s Entrepreneurs, And How They Are Cashing In

southFlorida_food

South Florida is betting on its diverse culinary scene and growing tech community to get in on a burgeoning tech-and-food industry. In South Florida, the tech-and-food business is in its early stages, but we are seeing more successful launches and growth of startups in this particular industry. Just last week, Endeavor Miami announced DeliverLean, and Ginnybakes to their portfolio… Read more »