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Tech Cocktail

How to Make the Most of Social Media

how to social media

When it comes to social media, there is a certain attitude among some startups of “everyone else is doing it; so should we.” While, in my opinion, this is technically true, there is also another cliché that should be thrown into the conversation: “If a job’s worth doing, it’s worth doing well.” Getting social media marketing… Read more »


Growth Hacking for Startups: What Is It Really?

growth hacking definition

Like SEO or content marketing, no one can completely agree that “growth hacking” is the best phrase to describe the practice. Some in the industry see it as just another buzzword that will fade away, while others believe it’s the best name we have so far to describe the tactics used for company growth. Initially… Read more »


6 Ways to Stand Out as an Ecommerce Startup

ecommerce startup

In the world of ecommerce, trying to stand out as a little fish in a gigantic online pond is tough. There are some people who think ecommerce startups can compete with the “big dogs” of ecommerce. But when pitted against behemoths like Amazon, eBay, and Etsy, it can feel like an intimidating and impossible venture. However, with… Read more »


How Small Businesses Can Benefit From Cloud Storage

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Cloud storage options are quickly emerging as one of the most popular, and efficient methods of storing important data that you simply couldn’t bear to lose. Even though the concept of cloud storage has been around for a significant period of time now, many people still do not understand what it entails. Many small businesses… Read more »


From Service to Product: How to Build a SaaS From Your Service Offering

product_to_SaaS

As entrepreneurs, we have this “thing” that makes us seek out the impossible and then thrive on innovating until it is possible. It’s driven by the desire to create something new, while fulfilling our professional dreams in an environment we create for ourselves and our team. This “thing” is what drove my company, Optimove, to… Read more »