5 Ways to Integrate Live Streaming Into Your Content Marketing Strategy

By | Oct 5, 2016 at 7:30 pm

Live streaming video has become incredibly popular in recent years. In fact, it’s become so popular that it’s nearly impossible to scroll down your Facebook feed without seeing at least one live broadcast. If you’re like most people, you’re probably spending quite a bit of…

Tips & How To’s

4 Financial Mistakes Startups Make in Their Earliest Pitches

By | Oct 5, 2016 at 6:30 pm

Startups have a common problem: Their experience during their seed round or their series A is pretty scant. Even if it’s not your first startup rodeo, the data backing up your claims will probably be a little short. There’s no harm in focusing on the…

Tips & How To’s

Why Every Startup Should Have a Blog of Their Own

By | Oct 5, 2016 at 10:30 am

Content marketing is all about developing a piece and sharing it with the world via the internet. Similarly, blogging is all about telling a story and getting your work published for the world to see. While blogging and content marketing may seem quite similar, there are plenty of…

Tips & How To’s

5 Tech Tips for a Safer Online Dating Experience

By | Oct 4, 2016 at 9:00 pm

The days of organically meeting potential love interests are nearly gone. The rise of dating apps, online dating services, and even social media messaging have left random human interactions in the dust. Although millions of online daters successfully meet others on a daily basis…

Tips & How To’s

What Makes a Successful Startup Strategy In Three Words

By | Oct 3, 2016 at 9:00 pm

I was recently involved in a survey on LinkedIn where a colleague posed a question: Can you give a definition of a successful strategy in three words? I took a crack at it with this answer: Idea, Team, and Execution. Here is my reasoning…


Tips & How To’s

Here’s How To Increase Mobile Website Conversion Rates

By | Oct 2, 2016 at 4:00 pm

Today consumers spend more time on their mobile devices than on desktop computers. In fact, 30% of all ecommerce sales today already occur through the use of smartphones and tablets. If you have any doubt in your mind, the niche will continue to grow rapidly…


How Small Businesses Can Improve Their Communication System

By | Oct 1, 2016 at 10:30 am

Strong communication, both internal and external, is the key to an organization’s success. A study by McKinsey Global Institute reveals that the productivity of an organization with connected employees can improve by 20 to 25 percent. This means the organizations can potentially increase their revenues…

Tips & How To’s

6 Interactive Tools for Marketers and Designers

By | Sep 30, 2016 at 9:00 pm

Designing has never been easier. Gone are the days when you would require a proper education to design products, logos or websites. Not to undermine the value of such an education, but nowadays you can find a number of brilliant and easy to use…


Customer Cognitive Overload Is Why People Keep Leaving Your Website

By | Sep 30, 2016 at 4:35 pm

If customers aren’t staying on your website for very long, it could be because their user experience was unpleasant, complicated, and downright unreasonable, which is probably making them leave your website before making a purchase. Lisa Murray, UX/IA Strategist at Zion and Zion Agency, explains that if…

Tips & How To’s

How to Keep Customers in Their Shopping Carts

By | Sep 29, 2016 at 4:30 pm

Fact: 68.63% of online purchases get abandoned. And no, it isn’t the total price tag. Customers often tend to abandon online shopping carts due to poor navigation, security concerns, on-site glitches and crashes, lengthy checkout process or unsuitable/expensive payment methods. Applying the right design principles…


What Does It Mean to Be a Millennial Founder in This Economy?

By | Sep 29, 2016 at 3:30 pm

Millennials are poor, and poor people don’t have the freedom to become entrepreneurs. How bad is it? As previously covered , 63 percent of millennials can’t scrape together 500 dollars with no notice, and 79 percent are concerned that they will never have a retirement…

Tips & How To’s

AI, UE, and 3D: How the Technology Industry Grew in 2016

By | Sep 28, 2016 at 9:00 pm

In the current digital world, technology is a sophisticated and an overly vital tool. Technology has changed year after year, which has benefited mega organizations as well as individuals. One of the reasons for the advancement in the tech-world? Technology is used in every industry in…


4 Ways to Be a Successful Affiliate Marketer

By | Sep 28, 2016 at 7:30 pm

Marketing is one of those things every company needs but not every company can figure out. And if you’re fascinated by the way affiliate marketing works, but have always been too afraid of failure to give it the old college try, it’s time to step…


Being Your Own Boss Isn’t All It’s Cracked Up to Be

By | Sep 28, 2016 at 2:30 pm

With entrepreneurship comes a lot of baggage. Between sleepless nights, hectic mornings, and a schedule that Tim Cook would shutter at, entrepreneurs are constantly inundated with problems to solve, fires to put out, and employees to deal with. But as anyone hoping to start…

Marketing & Social Media

A/B Testing Facebook Headlines Could Boost Shares 580 Percent

By | Sep 28, 2016 at 9:15 am

Facebook’s algorithms — or the people on Facebook — might be easier to manipulate than you think. One classic marketing tactic, the A/B test, held massive returns when data blogging site Priceonomics tested its limits over the past five months. But just on Facebook, and not with the…



The Days of Multiple Marketing Platforms Are Officially Over

By | Sep 27, 2016 at 4:30 pm

Marketing is hard. Yes, that’s a bit of an over-simplification. But if you’ve ever put in a 60 hour work week in hopes of attracting just a single visitor to your website and come up with nothing, you understand. The problem is that there…


5 Simple Tweaks to Increase Your Email Click-Through Rate

By | Sep 27, 2016 at 12:45 pm

Email marketing is one of the most preferred methods people use to drive traffic and conversion to their business. If it is done with a proper attention and the right strategy then it can bring more success. How much success? Email is arguably the most…