Marketing

7 Tips to Get Your Brand Ambassador Program off the Ground

By | Jul 18, 2015 at 8:00 am

According to a report from Nielsen, 56 percent of buyers worldwide turn to friends and family to learn more about new products, making word-of-mouth the most common source for such information. In addition, the report shows social media is gaining traction as a common…

Remote work

4 Best Job Fields for Remote Work and Where to Find Them

By | Jul 17, 2015 at 9:00 pm

More and more companies are allowing employees to work remotely. Studies show that these employees are more productive, less stressed, and happier overall with their work-life balance. Most companies, however, only offer the option for couple of days per month, if they even allow…

Trends

How much the Self-Driving Version of your Car Will Save on Insurance (in 1 graph)

By | Jul 17, 2015 at 3:00 pm

(Ferenstein Wire) — Self-driving cars will save the average driver about $1,000 annually, or cost $250 a year total, according to estimates from auto insurance startup, Metromile. Robotic self-driving cars have a near perfect driving record; thus far, when self-driving cars do get into accidents, it’s…

Marketing

Content Marketing – Writing Stories that really Connect

By | Jul 17, 2015 at 12:30 pm

One of the reasons that great content marketing can be tricky for people who live and die by the metrics of banner ads and conversion rates is that, at its heart, effective content marketing is about telling really great stories that connects with audience….

Productivity

Want to be Productive? Take Scheduled Microbreaks

By | Jul 17, 2015 at 11:00 am

One of the known secrets of highly productive people is taking breaks. They know that taking breaks is part of maintaining sustainable energy throughout the day. Research shows strong correlation between the health of the workforce and their corresponding productivity. Power naps in the afternoon are…

Startup Competition_Green 300×250

Productivity

7 Apps To Keep Productive Working from Home

By | Jul 16, 2015 at 10:00 pm

Working from home can be particularly distracting for many people. After two or three hours of intense work, our concentration levels decrease massively. That is when the temptation of social media and online conversation with friends can eat into your precious work time. On top…

TED talks

San Francisco

Here’s an Update on Google’s Driverless Car Program

By | Jul 16, 2015 at 3:00 pm

In a talk at TED 2015, the head of Google’s driverless car program, Chris Urmson, said Google was committed to releasing this technology in less than 5 years. “We’re pretty convinced this technology is going to come to market,” he said. Google’s driverless cars…

Trends

Scientists Have Created Seaweed That Tastes Like Bacon

By | Jul 16, 2015 at 12:30 pm

Scientists from Oregon State University’s (OSU) Hatfield Marine Science Center have accomplished something that we never thought possible: they’ve developed and patented a new strain of seaweed that tastes just like bacon. “When you fry it, which I have done, it tastes like bacon,…

Tips & How To’s

How to Get Customers to Open Your Emails

By | Jul 16, 2015 at 9:00 am

Email marketing is an essential part of the growth strategy of any business. But here’s the catch – it works only if your customers open the mails you send. Many marketing emails go straight to the trash without even being opened. And with the…

Trends

Could 50% of Businesses be Paperless by the End of 2015?

By | Jul 16, 2015 at 8:00 am

In this era of dwindling natural resources and environmental hypervigilance, it is the goal of many companies to go completely paperless. This often means managing documents in the cloud, and intricate web-based filing systems. Some industries have been doing this for years, while others…

HR and Recruiting

How to Help Employees Get on the Right Path with Patheer

By | Jul 15, 2015 at 7:00 pm

Whether it’s referred to as human resources, talent management, or people operations, every organization has a department focused solely on the needs and wants of its most important asset: its employees. Becca is the head of this department for a mid-sized digital marketing company….

Marketing

Set Up your Startup Marketing from Scratch

By | Jul 15, 2015 at 3:00 pm

Starting an online business from the ground up can be quite a challenge. Even if you have a brilliant idea and offer excellent products or services, you still need to put in a lot of work, time, and sometimes even money in order to…

Reports & Rankings

The 18 Most-Funded Startup Industries in 2014

By | Jul 15, 2015 at 12:30 pm

In 2014, the health care industry garnered the highest amount of venture funding and the second-highest number of venture deals: $9.74 billion invested in 1,100 deals, reported Mattermark. And it’s not surprising, with so many opportunities to improve our medical system. Filling out a…

Lifestyle

My First Tinder Party: Tinder is the Lifestyle Brand for Millennials

By | Jul 15, 2015 at 10:00 am

Imagine jumping into a pool where people have come for the sole purpose of mingling. Everyone there is wading in the market, within your age range and the ice is broken with a swipe of the finger. This is Tinder, and everyone’s diving in….

Inspiration

8 Entrepreneurial Lessons Learned Watching the Kardashians

By | Jul 15, 2015 at 9:00 am

Reality show Keeping Up With The Kardashians has provided me, and millions of other devoted connoisseurs of the show, seemingly countless hours of mindless entertainment every Sunday for nearly a decade. But, was that entertainment really so mindless? Beneath the elaborate plots and quirky…

Marketing

How to Capture the Attention of Millennials

By | Jul 15, 2015 at 8:00 am

By their nature, startups are better poised to capture the eye of millennials than larger corporations. Small disruptive companies are seeking to do something better, make a process more efficient and enjoyable, or introduce something new altogether. These pursuits resonate with the millennial worldview…

Marketing

Optimize Your Startup’s Strategy by Avoiding these 5 Digital Marketing Blunders

By | Jul 14, 2015 at 10:00 pm

Digital marketing may be simple, but it certainly isn’t easy. There are plenty of pitfalls that you need to avoid — from poor-performing media buys to ineffective PR to unnecessary tech investments. Not only are these mistakes costly, but they can also be potentially…