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Tech Cocktail

Why You Need a Data-Driven Content Marketing Strategy

CONTENTMarketing

In today’s digital world, there’s no shortage of the data marketers have on hand, assuming they have at least a basic level of skill to navigate the Internet. And that’s good news. When leveraged correctly, data really fortifies content. Case in point? See if you can pick out the most convincing statement: Statement A: To… Read more »


6 Things We Can Learn From Kairos Society Fellows

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There are a number of things we can learn from seasoned entrepreneurs, investors and mentors, but there’s a group of young entrepreneurs from the Kairos Society that can offer advice as well. According to its site, the well-renowned organization creates “entrepreneurship outlets and opportunities on campuses, in communities, and around the world.” With the Kairos… Read more »


Can Freemium Work for Your Enterprise Software?

freemium

Why pay full price for something you can try for free? Rather than creating an environment where users are forced to pay for a product, sight unseen, software manufacturers have rallied around the freemium model, providing users with free, unlimited access to a basic set of features. Giving away your product can seem counterintuitive, but… Read more »


Grow your own CFO

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It takes 30-33 months for external recruits to transition into senior financial roles. That’s a lot of lost productivity and wasted salaries. And yet, 60% of CFOs are recruited externally. Recruiting externally not only costs money in advertising, but also in the time it takes out of existing staff’s day to review applications and interview candidates. Added… Read more »


5 Enterprise Startups to Watch in 2015

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Enterprise might just be the most exciting area in tech today. While enterprise isn’t always as flashy as consumer-facing services, enterprise startups have the potential to not only reach profitability more quickly, but to also create groundbreaking solutions on a large scale. A good enterprise startup has the potential to transform how an entire industry… Read more »


Tech Cocktail Celebrate: We Came, We Collided, We Collaborated

wecame_wecollided_wecollaborated

Disclaimer: The writer is not only the Editor of Tech Cocktail, but also worked to produce the Celebrate Conference and is pretty damn proud of the entire event. Tech Cocktail Celebrate Conference went down in Downtown Las Vegas earlier this week, and the beautiful, aptly-named Inspire Theatre played host to the bulk of the events. Here,… Read more »


Marcelo Paladini Advice to Startup Founders: Don’t Let Your Ego Cloud Your Judgement

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Marcelo Paladini is a Miami-based investor and co-founder of GameMiles. Paladini established himself as a management executive and entrepreneur, first in Argentina, where he served as Director of Media for an Argentinean advertising company, and then in New York, where he developed a reputation in Finance and Operations. He serves as a financial advisor at… Read more »



Crunchbutton Aims to be the “Uber of Food Delivery”

crunchbutton

“Push a button. Get food delivered.”   That’s the motto for Crunchbutton, a food delivery app, seamlessly connecting a network of college kids to bring food to your door. You want quick and easy food? Crunchbutton remembers your previous order and allows for one-click ordering. Your favorite restaurant doesn’t deliver? No problem- Crunchbutton is a delivery… Read more »


How to Excel at a Startup Showcase

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A few weeks ago, my startup Alumnify won a spot at the Tech Cocktail Celebrate Conference 2014. This was a huge honor for my team and me, and we quickly got together to plan how to make the most out of this opportunity. This spot involved attendance at the conference and a demo at the Startup… Read more »


How to Close Your Fundraising Round

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It is a lot of hard work to raise money from investors. The process can be grueling and require leaping through a variety of different hoops as part of “due diligence.” Waveborn Sunglasses spent the past three months working with accredited investors to raise $500,000. Here are some of the best strategies to leverage at the… Read more »


How to Find a Startup Job That Will Change Your Life

startup job

Quick. Here’s how to find a startup worth working for. Life is too short to be in the wrong place. A friend texted me a couple days ago after reading one of my blog posts. Which felt nice, because I was certain my Mom was my only regular reader. But anyway, he’s super bummed out… Read more »



Don’t Raise Funding to Pay Yourself

wild world of funding

Nowadays, when you’ve got an idea for a product or a startup, but find yourself with zero dollars to your name, it’s not entirely impossible to get your venture off the ground. Nothing is impossible in the land of opportunity – go for the American Dream, #amirite? Outside of traditional venture funding and angel funding,… Read more »