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Tech Cocktail

Six Tips for a Data-Driven Content Strategy

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Digital marketing is a need that simply didn’t exist 50 or even 20 years ago. Back then, gaining customers was as simple as word-of-mouth and trust-based relationships. If a customer was happy with the service provided or product obtained, they’d spread the word. Likewise, advertising was a simple as putting a few facts on paper… Read more »


What Startup Teams Can Learn from the World Cup

worldcup

I’ve been obsessed with the World Cup matches over the last few weeks. I find myself marveling at the elegance of some of the national teams. They have a way of moving fluidly like an amoeba, while striking out flexibly in order to defend or make a goal. As a leadership coach and as someone… Read more »



Why Hiring Non-Tech People for Technical Positions Can Work

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Finding the perfect candidate for any job is never easy. When it comes to finding qualified candidates for technical positions, the task is often made more difficult by a growing talent shortage. According to a 2013 survey by ManpowerGroup, 39 percent of employers report difficulties finding qualified candidates for their open positions, with IT jobs listed at… Read more »


Australia’s Local Startup Scene Is Facing Challenges

australia startup scene

Cuts in Australia’s 2014-15 federal budget are making things look bleak for Australia’s local startup companies, who depend on funding from companies like Commercialisation Australia, which in the past has provided more than AU$200 million in startup funding but is now one of eight programs being cut from the budget. The Innovation Investment Fund, which connected… Read more »


How to Create a Culture of Innovation

culture of innovation

Almost all startups start with an innovative product or new approach to the market; that’s part of the nature of having a startup. Very few and usually the least successful ones go with the “me too” approach. The real challenge is not how to start creative, but how to maintain a culture of innovation when… Read more »


How to Help Remote Freelancers Make a Living With Your Product

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With the entrance of a new, young, workforce that grew up on the Internet, a growing number of “accidental” freelancers launching their own businesses, and the increased accessibility of a global 24/7/365 connected world, the remote freelance market is booming. Although the majority of freelancers are located in North America, there is a huge market for… Read more »


How to Build a SaaS with International Appeal

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It’s a great time to be a developer in the software as a service (SaaS) marketplace. Not only are SaaS platforms gaining ample traction in the B2B sector, but also they have the potential to make businesses shine on a global scale. According to Gartner, the SaaS marketplace will top $22 billion through 2015. In addition,… Read more »


Benefits of Telecommuting for People with Disabilities

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The year 2012 saw a surge in telecommuting practices when a U.S. district in Michigan court acknowledged that employers should be able to judge whether or not it is acceptable for employees to work from home. This year, the U.S. Court of Appeals for the Sixth Circuit ruled in favor of the EEOC, which charged… Read more »


Open the Bidding! Crowdsourcing Logo Design for Startups

crowdsourcing logo design

If you’re having difficulty conjuring up a logo for your business, crowdsourcing is the solution. An impressive logo allows you to communicate instantly with your target customer base. By crowdsourcing a logo design, you can take advantage of the newest trends and concepts in creating brand identities. Finding the right designer is easy with crowdsourcing,… Read more »


Seven Tips to Build and Maintain a Successful Startup Brand

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Best friends: reliable, intuitive individuals with personalities that click perfectly. The same feelings often apply to favorite brands because the genius innovators behind them get into consumers’ heads, figure out what they really need and offer a clear, easy-to-use solution to the problem at hand. Thanks to this strategy, consumers trust solid brands and are eager… Read more »


How Youth Organizations Influence on Leadership Development

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International youth organizations are currently running with a clean slate, which is more than can be said for the boy scouts of America or some religious groups. Most international youth organizations have a positive effect on children and, at worst, have no effect on the children, which is better than a negative effect. So, do… Read more »


5 Reasons to Outsource Your Ruby On Rails Developer

outsoure ruby on rails developer

Finding a decent Ruby on Rails developer is hard enough when you’re trying to create new apps and mobile sites for your business. It gets even worse when you try to find someone who really understands the language well who doesn’t charge an arm and a leg. If you want to hire a Ruby developer… Read more »


Test Your Startup Idea in the #GetStarted2014 Challenge

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Do you have a great idea but aren’t sure whether it has legs? The folks at Simpleweb, Onboardly, and Rackspace want you to know that there’s still time to take the #GetStarted2014 challenge. But you need to hurry – entrants must submit their ideas and drum up enough votes by July 31. The three companies… Read more »


9 Security Risks for Your Work Phone

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For the last couple of years, there has been a new trend and concept that encouraged employees to bring their own devices to work: BYOD. This concept has (some) benefits, namely, letting employees having the same device for work and private use and letting them work remotely from anywhere, thus improving their performance and increasing… Read more »


A Guide for Entrepreneurs in the Internet of Things Marketplace

internet of things guide

If you read technology websites frequently, you’ve most likely heard of the much-talked-about Internet of Things. Businesses and organizations have seen the potential of the Internet of Things (IoT) for years now, but the market is still very early in its development. That market is set to explode as more and more objects become connected… Read more »