Tips & How To’s

4 Ways to Earn Money from Your Content Marketing

By | Jul 11, 2016 at 9:00 pm

Running a content marketing business can be a great job that pays well, but to get it going, you’ll need to invest some time and energy into building your brand. We can suggest a few ideas that can take you in the right direction….

Tips & How To’s

5 Video Marketing Tips That Breed Startup Success

By | Jul 11, 2016 at 8:00 pm

According to Forrester Researcher Dr. James McQuivey, a one-minute video is worth 1.8 million words. And as video marketing becomes a more powerful advertising tool, the importance of getting it right becomes that much more necessary. The internet is overcrowded with content options, and the…

Harsh Reality

Here’s How to Succeed as a Single-Person Startup

By | Jul 11, 2016 at 4:40 pm

When it comes to the startup world, there’s always a new company to know on the horizon. Whether it’s the latest tech startup, or an up-and-coming niche, it’s important to keep an eye on the rising stars of the industry. But whether you’re running…

Lifestyle

Nootrobox Takes Biohacking Seriously by Not Eating One Day a Week

By | Jul 11, 2016 at 4:00 pm

We’ve all experimented with a new diet. Whether it be that carb-free movement that everyone was talking about 10 years ago, or the South Beach diet that makes you look like LeBron James when he was on the Heat, there is always a new…

Women's issues

These Are The Tech Jobs with the Biggest Gender Pay Gaps

By | Jul 11, 2016 at 2:00 pm

When it comes to employment, even the shifting workforce isn’t immune to the limitations of the gender wage gap. After all, equal pay is still a persistent problem that tech is still far from completely absolving. Glassdoor reports that: “the unadjusted pay gap between…

Startup_Mixology_300x250

Tips & How To’s

How to Validate Your Pivot

By | Jul 11, 2016 at 1:15 pm

This article is courtesy of Techstars, the best global ecosystem for entrepreneurs to bring new technologies to market. From inspiration to IPO, Techstars empowers the world’s most promising entrepreneurs throughout their lifelong journey by providing a global ecosystem made up of tens of thousands…

Productivity

Here’s What You Really Need to Do to Tackle Big Projects

By | Jul 11, 2016 at 11:00 am

Tackling large projects can make or break your work productivity. If you want to truly be productive and be able to tackle your most challenging projects at work, here’s the one skill that you truly need to master. Forget Productivity – Boost the Psychology…

Dev & Design

6 Essential Elements of Great Homepages

By | Jul 9, 2016 at 12:07 pm

Have we forgotten about homepages? It seems as if every article on web design, content marketing, or CRO focuses on landing pages. While these pages are certainly important, your homepage is essentially the flagship of your website. Give it the care and attention that…

Tips & How To’s

One Simple Trick Elon Musk Uses to Predict the Unprecedented

By | Jul 8, 2016 at 10:00 pm

Elon Musk has faced a fairly unique problem in his career: How to sound as if he knows where he and his businesses are going, even though he’s consistently attempting to create unprecedented results. Elon Musk predicts the future often — high-speed transportation Hyperloops, supersonic…

Tips & How To’s

How to Keep Fake Amazon Reviews From Scamming You

By | Jul 8, 2016 at 5:00 pm

Fake Amazon reviews are a cottage industry: whoever wants a few can easily hire a user to write them a glowing five-star review for a few bucks. As a result, any product might be terrible and you’d never know. Amazon‘s already going after fake…

Tips & How To’s

Your Startup Should Host Company-Wide Workshops

By | Jul 8, 2016 at 4:00 pm

The key to success lies in investing in your employees. Fortunately, internal training in the form of workshops can offer employees many more advantages than sending them to a seminar or training program elsewhere. If they want to learn new skills and theories, what…

Failure Friday

6 Times Buzzfeed Was Accused of Stealing Content

By | Jul 8, 2016 at 3:30 pm

In today’s fast paced, video-focused media environment, publishers need viral hits quick and often. For some, the solution is to copy whatever’s working. And sometimes they copy it a little too closely. Buzzfeed’s videos are apparently remarkably similar to a wide swath of YouTube creators’…

Entrepreneur

NYC

How Canary Took Flight Into 15 Countries in 15 Months

By | Jul 8, 2016 at 3:00 pm

Being a startup hardware producer isn’t easy when there are dozens of established brands like Apple, LG, or Nest making waves. So when a new solution hits the market, filling a much needed gap, it tends to spread like wildfire. For Canary, a home…

Entrepreneur

The Unexpected Way You May Be Killing Your Brand

By | Jul 8, 2016 at 2:30 pm

When it comes to digital media, there seems to be a plethora of ways for you to get your brand out there. From social media to content creation to sponsorships, there are almost as many paths to connecting with your audience as there are companies with…

Marketing

3 Ways Niche Verticals Get a Bigger Social Media Impact

By | Jul 8, 2016 at 11:00 am

Given the recent news about Facebook’s algorithm switch-ups — they now prioritize posts shared by friends and family over posts directly from news pages — my recommendation was to diversify social media platforms beyond focusing on the heavy-hitter, Facebook. But there’s another way to diversify:…

Marketing

5 Core Members of Your Content Marketing Team

By | Jul 7, 2016 at 4:40 pm

The art of content marketing involves a substantial amount of behind-the-scenes thinking and work that should be invisible to the end user. In just a few short years, this ever-changing field has gone from the domain of a few versatile digital thinkers to a…

Tips & How To’s

Minimum Viable Product, Maximum Viable Brand Story Are Keys to Startup Success

By | Jul 7, 2016 at 2:30 pm

“Branding” can be a vague term. At it’s most basic, it refers to what everyone, from audiences to shareholders, thinks about your company. Naturally, you want to establish startup branding early, so that you can build a consistent image. But some people don’t realize how…