Tips & How To’s

5 Ways to Support Your Business as a Digital Nomad Novice

By | Sep 2, 2016 at 4:08 pm

You’ve done it! You’re now in-charge of your own life and career. No more bosses, tight schedules, or awkward cooler conversations with coworkers. As a novice digital nomad, you’re starting to spread your wings. Plus, you have a fledgling online enterprise that you’re feeling…

Marketing & Social Media

3 Tips for Effective Geo-Targeted Marketing

By | Sep 2, 2016 at 3:38 pm

Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics of…

Entrepreneur

‘Shark Tank’-Style Podcast ‘The Pitch’ Needs Startup Competitors

By | Sep 1, 2016 at 4:00 pm

“The Pitch” is a podcast that does for fledgling startups what Shark Tank does for business owners. Its second season is coming out soon, and the podcast’s founder, Josh Muccio, has even bigger plans: This season, the investors will be making their decisions on the…

Tips & How To’s

6 Ways to Maximize Conversions from Your Blog

By | Sep 1, 2016 at 3:00 pm

It’s 2016, and it’s become kind of a given now that businesses should be blogging as a way to attract customers. Unfortunately, most businesses blogging in 2016 can’t for the life of them get blogging to work; they’ve been told they have to blog,…

Trends

Why You Need to Consider Investing in an Enterprise App Now

By | Sep 1, 2016 at 2:00 pm

Enterprise apps have become increasingly more commonplace in the business world because they’re specifically designed to help companies make the best decisions and solve their problems as easily as possible. But if you’re a small business owner and you don’t yet have an enterprise…

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Tips & How To’s

4 Steps to Finding the Perfect Startup Idea

By | Sep 1, 2016 at 10:35 am

Entrepreneur Alex Fishman has a “Post-Post-Mortem” post online detailing the time spent between one startup failing and another one starting. After the first one went down, the investors gave Fishman and his partner Dmitry Fink until the end of the year — 110 days — to…

Tips & How To’s

How to Land a Job at a Unicorn Startup

By | Aug 31, 2016 at 5:00 pm

A unicorn startup is a private company that carries a valuation of one billion dollars or more. This valuation is calculated using the amount of funding that the startup has secured. Startups that have earned unicorn status include AirBnB, FlipKart, SnapChat, Uber and an…

Tips & How To’s

Lessons from Techstars on Perfecting the Startup Pitch

By | Aug 30, 2016 at 9:00 pm

This article is courtesy of Techstars, the best global ecosystem for entrepreneurs to bring new technologies to market. From inspiration to IPO, Techstars empowers the world’s most promising entrepreneurs throughout their lifelong journey by providing a global ecosystem made up of tens of thousands…

Work-life balance

An Entrepreneur’s Guide to Avoiding Work-Life Conflicts

By | Aug 30, 2016 at 7:00 pm

Work-life balance is obviously a huge topic of conversation for entrepreneurs and their families. After all, many entrepreneurs work in startup environments where 70 and 80-hour weeks are the norm. The key to success is to avoid work-life conflicts. Create Separation Between Work and…

Tips & How To’s

7 Tips for Publishing on Medium

By | Aug 30, 2016 at 6:00 pm

Medium – what exactly is its purpose? We understand that it is a platform for writers of any and all kinds, but is it also a social platform, like Facebook or Twitter, or is it somewhat of a publisher? And how can marketing fit…

Entrepreneur

Study: Higher Student Loans Mean Fewer Young Entrepreneurs

By | Aug 30, 2016 at 5:03 pm

Young Invincibles, a research and advocacy non-profit centered on exploring economic opportunity for young adults, released a new brief titled At the Extremes: Student Debt and Entrepreneurship. The study uncovered four related facts about the state of student loans, entrepreneurs, and their future earnings. Here they are: Higher…

Programs & Resources

Connecticut

Connecticut’s Calendar of Entrepreneurial Events Supports State-Wide Startup Efforts

By | Aug 30, 2016 at 4:40 pm

Connecticut is just like many other emerging entrepreneurial communities across the country and world. There are plenty of people involved in the effort to grow and connect entrepreneurs to resources. There are plenty of organizations and resources to help entrepreneurs put their dreams in…

Marketing

3 Technologies Changing the Landscape of Startup Advertising

By | Aug 30, 2016 at 3:30 pm

The power of the Internet is an incredibly effective tool for startups, if it can be effectively harnessed. For some, this is an expensive journey, relying on help from outside professionals. For others, the journey can be self-taught; but the time it takes to…

Marketing

Study: Brand Transparency Is Incredibly Important to Consumers

By | Aug 30, 2016 at 2:30 pm

In a world filled with scandals and conspiracies, transparency goes a long way in facilitating trust. Whether it’s a politician running for office or a person looking for a date on Tinder, honesty is usually the best policy. And if you’re a startup founder…

Tips & How To’s

How to Attract Publicity for Your Launch

By | Aug 30, 2016 at 11:45 am

The countdown has begun. After months or even years of effort, your startup or new product is about to launch. You’re excited about this for sure! All that’s left to do is getting everybody else as enthused as you are. That means you have…

Marketing & Social Media

Social Media Image Size Cheat Sheet for 2016 [Infographic]

By | Aug 30, 2016 at 11:00 am

Social media has quickly changed the way information is sent and received in the world today. For anyone who was fortunate enough to be online prior to 2005, you will remember a world of static one-way content that was quite stale and boring. Now…

Tips & How To’s

3 Useful Design Tips and Tools for Content Creators

By | Aug 29, 2016 at 7:00 pm

As website owners and bloggers, we are the content creators of the internet. With more than a billion active sites on the internet today, not only does this mean there is a never ending supply of content out there flooding the internet, it also…