Tips & How To’s

Chicago

This is Why Your First User is Vital to Your Startup’s Success

By | Jul 23, 2015 at 2:00 pm

User or customer acquisition is one of the most prevalent issues that face companies both young and old; regardless of the stage of a company, one of the primary goals is often to increase its numbers of users. When you’re a a brand-new startup,…

Marketing

Jet.com’s Hilariously Clever Ad Video Starring Kumail Nanjiani

By | Jul 23, 2015 at 11:00 am

I didn’t expect to spend 5 minutes watching a commercial for an ecommerce startup, let alone enjoy it enough to share it with friends. But, Amazon competitor Jet.com produced a delightfully entertaining commercial that proves the financial underpinning of ad-based businesses don’t have to…

Tips & How To’s

Why Can’t I Sue Ripoff Report Over User Posts?

By | Jul 22, 2015 at 10:00 pm

Since Ripoff Report hit the scene in the late 1990s, people have been trying to sue the website for defamation over user-generated content. But the people who’ve tried, have failed….miserably. Why? Because Section 230 of the Communications Decency Act confers third-party slander and libel immunity…

Tips & How To’s

Why You Need to Tell Failure Stories

By | Jul 22, 2015 at 3:00 pm

When Airbnb got rejected by 7 investors, it was undoubtedly a big blow. But today – with over $2 billion in funding under their belt – that struggle has turned into an inspiring failure story (and a bit of sweet revenge). And according to…

Marketing

3 Reasons Not to Fear Failure in Your Content Strategy

By | Jul 22, 2015 at 10:00 am

These days, creative content is a key component in every successful marketing campaign. Unfortunately, many businesses fail to come up with fresh ideas for optimal engagement because they fear out-of-the-box ideas will waste their bandwidth on failure. The problem here is that if a business doesn’t try…

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Marketing

7 Free Internet Marketing Tools that Are too good Not To Use

By | Jul 20, 2015 at 11:00 am

Let’s face it, if you’re in business, you’re probably in the business of making money. As the old saying goes, sometimes you gotta spend money to make money; and that’s 100% correct, but there’s another great saying: “sometimes the best things in life are…

Tips & How To’s

6 Mistakes to Avoid When Designing Your Customer Experience Survey

By | Jul 19, 2015 at 8:00 am

In order to capture a clear view of your customer’s experience and level of satisfaction, it is important to design effective surveys. This way you will be able to benefit from how they view you and your company, and what they think about your…

Marketing

7 Tips to Driving Traffic Through Video Marketing

By | Jul 18, 2015 at 8:00 pm

Video is an excellent way to increase traffic and exposure for your brand and business. Are you effectively using video in order to market your business? Using different kinds of video should ideally be used in order to connect your products and/or services with…

HR and Recruiting

3 Steps for Successful High-Growth Hiring

By | Jul 18, 2015 at 2:00 pm

Recruiting and hiring in a company experiencing high growth is one of the wildest career roller coasters you can ride as a recruiter. The climb to the top—sourcing a potential hire with incredible skills, making connections, landing great talent—is exhilarating, exciting and full of…

Marketing

4 Ways to Be Anything but Boring with Your Branding

By | Jul 18, 2015 at 12:00 pm

No one ever stood out for being boring. And when branding your startup, this sentiment couldn’t be truer. Still, too many startups soften their branding to avoid offending potential clients. While bold branding will inevitably deter some segment of the general public, this supposed…

Marketing

5 Secrets Behind Creating the Best Online Videos

By | Jul 18, 2015 at 10:00 am

Video is one of the top marketing tools today, and its power is expected to grow more popular each year. How can video help your business to succeed? In this article, we explore five aspects of video creation that can make good videos go…

Marketing

7 Tips to Get Your Brand Ambassador Program off the Ground

By | Jul 18, 2015 at 8:00 am

According to a report from Nielsen, 56 percent of buyers worldwide turn to friends and family to learn more about new products, making word-of-mouth the most common source for such information. In addition, the report shows social media is gaining traction as a common…

Marketing

Content Marketing – Writing Stories that really Connect

By | Jul 17, 2015 at 12:30 pm

One of the reasons that great content marketing can be tricky for people who live and die by the metrics of banner ads and conversion rates is that, at its heart, effective content marketing is about telling really great stories that connects with audience….

Productivity

Want to be Productive? Take Scheduled Microbreaks

By | Jul 17, 2015 at 11:00 am

One of the known secrets of highly productive people is taking breaks. They know that taking breaks is part of maintaining sustainable energy throughout the day. Research shows strong correlation between the health of the workforce and their corresponding productivity. Power naps in the afternoon are…

Productivity

7 Apps To Keep Productive Working from Home

By | Jul 16, 2015 at 10:00 pm

Working from home can be particularly distracting for many people. After two or three hours of intense work, our concentration levels decrease massively. That is when the temptation of social media and online conversation with friends can eat into your precious work time. On top…

Tips & How To’s

How to Get Customers to Open Your Emails

By | Jul 16, 2015 at 9:00 am

Email marketing is an essential part of the growth strategy of any business. But here’s the catch – it works only if your customers open the mails you send. Many marketing emails go straight to the trash without even being opened. And with the…

HR and Recruiting

How to Help Employees Get on the Right Path with Patheer

By | Jul 15, 2015 at 7:00 pm

Whether it’s referred to as human resources, talent management, or people operations, every organization has a department focused solely on the needs and wants of its most important asset: its employees. Becca is the head of this department for a mid-sized digital marketing company….