Subscribe Via Email

Tech Cocktail

Seven Tips to Build and Maintain a Successful Startup Brand

tips_startup_brand

Best friends: reliable, intuitive individuals with personalities that click perfectly. The same feelings often apply to favorite brands because the genius innovators behind them get into consumers’ heads, figure out what they really need and offer a clear, easy-to-use solution to the problem at hand. Thanks to this strategy, consumers trust solid brands and are eager… Read more »


9 Security Risks for Your Work Phone

phone_security_breach

For the last couple of years, there has been a new trend and concept that encouraged employees to bring their own devices to work: BYOD. This concept has (some) benefits, namely, letting employees having the same device for work and private use and letting them work remotely from anywhere, thus improving their performance and increasing… Read more »



Pitch Deck 101: 6 Resources to Make Your Startup Shine

HomeRunPitchDeck

Pitch decks are the new business plan. You’ve heard it before–if you want to catch the eye of an investor, you’ve got to spruce up your startup’s pitch deck. But there seem to be thousands of examples, which resources can you trust to create your own? So I’ve complied a list of 6 of the best resources… Read more »


The 7 Biggest Startup Myths, Busted

startup myths

Editor’s note: This post was originally published on Medium, reposted with Franck Nouyrigat’s permission.  Yesterday in DC, I had the honor of talking about startup ecosystems and the mechanics behind hypertribes like Startup Weekend. As part of our discussions, I addressed my favorite subject: startup mythbusting. I’d like to share with you some of the major… Read more »



Why You Must Kill Your Elevator Pitch

elevator pitch

At some point, we have all encountered “the elevator pitch.” The elevator pitch is the dreaded 30-second- to 2-minute-long summation of whatever someone is selling. Creating and using an elevator pitch is still taught, and even celebrated, in universities around the country. (Champlain College recently wrapped up their 7th Annual Elevator Pitch Contest.) But why?… Read more »


Bring Some Common Sense into Your Project Management

project management

Concepts such as agile and SaaS have begun to play a huge role in project management. While these concepts and their adoption could deliver massive returns on investment for businesses, it’s important to think of them as the “next stage” of project management. At a fundamental level, you’ll have to rely on common sense for implementing solid,… Read more »


5 Common YouTube Frustrations Solved

youtube help

The easy integration and ubiquity of YouTube across the web have contributed to its ascendancy. When thinking of online videos, the first thing that comes to mind is YouTube. According to eMarketer statistics, the number of YouTube viewers in the United States increased by 6% in 2013. Videos are undeniably the most engaging of all online… Read more »


4 Steps Startups Should Take toward Green IT

green it

Green IT, according to the author and editor-in-chief of IEEE IT Professional magazine, San Murugesan, is defined as: designing, manufacturing, using, and disposing of computers, servers, and associated subsystems – such as monitors, printers, storage devices, and networking and communications systems – efficiently and effectively with minimal or no impact on the environment. It is the… Read more »


Jim Bankoff on Leveraging Culture to Attract Talent

Jim-Bankoff-Sessions

Last Wednesday, Vox Media chairman and CEO Jim Bankoff sat down with us at our Tech Cocktail DC Sessions. Aside from learning about his belief that content isn’t Vox Media’s product, we learned that the company’s success can be attributed to its unique integration of technology, talent, and culture in its business model. When it comes down to it, though,… Read more »


Jim Bankoff of Vox Media: Content Isn’t The Product

Jim-Bankoff-Sessions

Since its founding in 2011, Vox Media has quickly become one of the leading digital media companies. With popular websites from the the likes of Eater and Curbed to The Verge and Vox, the company’s successful development of topical media content has allowed them to outpace more traditional publications on the Web competing in the similar markets. At last Wednesday’s Tech Cocktail DC Sessions… Read more »


The Formula Behind High-Achieving Employees

how to predict successful candidates

When we interview candidates, we often try to predict achievement by looking at past success. But what if we could measure achievement more directly? In Flourish, psychologist Martin Seligman sets out a simple formula for achievement: achievement = skill x effort Here’s what that means for your next hiring interview.  Skill Skill has three components:… Read more »


Endorsements: If You Build It, They Will Come

Photo by: Mindy

Recently, over 20.6 million people tuned in to see if California Chrome would be the first horse in over three decades to win horseracing’s elusive Triple Crown, almost a 300% increase in viewers over last year. That kind of exposure to millions of Americans is precious to advertisers and marketers, and we all dream of… Read more »


Top 5 Most Useless Websites, According To Teens

useless

Think you’re surfing the web with the cool kids? If one or more of your most visited site is on the list below, your probably not. A research led by Startup Niche surveyed the teens on their media habits, and the findings shed a light on the tech companies have the attention of tomorrow’s savvy users. It’s no surprise that… Read more »


Alibaba Updates IPO information and Reveals Partners

alibaba

Chinese e-commerce giant Alibaba Group Holding revealed today the members of its powerful 27-person partnership and board. In an updated prospectus for what could be the largest tech IPO in history, Alibaba said the partnership includes founder Jack Ma, Executive Vice Chairman Joseph Tsai and former Vice Chairman of Goldman Sachs Group J Michael Evans. Alibaba… Read more »