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Tech Cocktail

Video Marketing Tips every Marketer can Use

video marketing

Video marketing has become one of the greatest tools for online businesses to enhance their market presence. As the attention of the consumers are shortening online due to  the wide variety of choices that they have, marketers are frantically looking for a medium through which they can break the clutter and disburse their messages in… Read more »


Quick Startup Financing Options

startup-financing

Creating a startup company is the best way for people to make money out of their ideas and creations. Coming up with an idea might be fairly easy, but maintenance and sustainability are not – especially in terms of financing. Ideas have value, especially if they are good. Anyone having an idea that has breakthrough potential or… Read more »


LeadGenius Finds Leads; You Secure Them

lead genius

One of the most important aspects of a business is the generation of leads; leads in this case meaning the potential customers who would be a great fit for your product or service. Lead generation is also one of the most time-consuming activities. Luckily, there are companies out there who focus on lead generation, LeadGenius… Read more »


Enhance Marketing Campaigns with Next-Level Tech

next level tech marketing

Once startup founders and marketers have mastered Google Analytics, AdWords, and Facebook Insights, what’s the next level of marketing tech that makes campaigns more engaging and effective? With more than half of companies planning on upping their digital marketing spend in 2015, marketers need to think creatively about how they can enhance existing campaigns and… Read more »


Sortly: Keep Your Stuff Organized

sortly

If you are preparing to move or have just moved in, you need something to help you leave the chaos behind and get your life back. And that was exactly what I was looking for when I moved my stuff from one garage to another. Sortly does two things at a high level: it keeps… Read more »


Visual Content to Rise In 2015

visual content strategy

The web world is changing and so are the marketing strategies to promote a business online. It has been said that an image speaks a thousand words, which is going to be true in 2015 as visual content is going to take the lead. How will you use images and visual content to effectively promote a business?… Read more »


Is Your Smart Meter Compromising Your Home Security?

smart meter

Let’s face it, everyone nowadays is looking for new and better ways to save power. After all, it’s a win-win for everyone – you save money on your utility bills, all while saving our fragile planet. The smart meter is one of the main technologies that has been implemented to manage energy saving. At first… Read more »


Entrepreneurs Share Positive Daily Habits

stay_positive_640x320

Who doesn’t want to be healthy and happy? When you’re part of the Startup Life, the constant high and low can take a psychological toll on any entrepreneur. Habits that have a positive effect on your life can be a solution to becoming more productive and happier. Elon Musk recently shared that a daily habit he believes has had the… Read more »


A Successful Growth Cycle Depends upon Inception

inception growth hacking

Josh Elman, partner at Greylock (which has invested in AirBnB, DropBox, Pandora, and more) and past product master for Twitter, LinkedIn, and Facebook; knows how to engineer growth. In this video podcast from Launch Incubator’s This Week in Startups, Elman shares his secrets to a successful growth cycle. This podcast, by the way, is also available via iTunes Audio. “Everybody signs… Read more »


7 Apps That Help You Organize your Closet and Revamp Your Style

organization apps

Technology can help you clean out your closet by making the process more effective, so that you can keep your wardrobe organized. This can help you save time and money. There are a few apps in the market that work as a digital wardrobe stylist, by identifying trends and developing looks based on what you have in… Read more »


Which Marketing Techniques Should you Adopt in the Year 2015?

marketing trends

With the progress of marketing techniques beyond “buzzword shifts”, 2015 is sure to witness further marketing changes. There are multiple forces shaping these changes and it’s important to understand how they will manifest themselves. Here is a rundown on the top marketing changes which are going to take place in the year 2015. Ad retargeting… Read more »



Top 5 Ways to Find App Testing from Real Users

app testing user party

Even though every app has bugs, launching an app in the beta stage runs the risk of receiving negative reviews. Once an app is in the marketplace, users want it to be perfect, no questions asked. So, how do you get genuine feedback without affecting the ratings? Building your app and app testing is not an… Read more »


How to Navigate the Land Mine of Press Embargoes

Burned Out Blogger's guide to pr jason kincaid

To journalists, press embargoes are something we have to deal with, not ideal but part and parcel of the job. To entrepreneurs, press embargoes can be a land mine. A press embargo is when a company makes an announcement with the agreement that it won’t be published until a later date and time. Why are… Read more »