Marketing

7 Ways to Use Vlogging in Your Business

By | Aug 24, 2015 at 9:00 am

Vlogging may be looked at as a juvenile thing. A YouTuber thing. A nonsense piece of content that’s full of shaky amateur camera work. As a friend told me once, “who’s going to watch that?” You might recognize some famous vloggers like Grace Helbig…

Tips & How To’s

5 Best Practices for Conserving iPhone Battery Life

By | Aug 23, 2015 at 6:46 pm

The iPhone 6 and iOS 8 came with a lot of battery draining issues. Battery life is the amount of time a device runs before it needs to be recharged, and even though iPhones are considered to have the most amazing technology in the…

HR and Recruiting

Hire the Right People, Don’t Hire for the Job

By | Aug 23, 2015 at 10:00 am

Successful companies find the right people for the right jobs. But, the most successful companies find the right jobs for the right people. Many businesses — especially startups — know the importance of finding the right employees first and creating roles for them second. It might…

Tips & How To’s

5 Dos and Don’ts To Consider Before Purchasing Software For Your Business

By | Aug 22, 2015 at 10:00 am

As a business owner, one of the many important responsibilities you have is to purchase the right software for your company. Opting for the right solution is essential for smooth operations and further growth yet may seem like a daunting task when attempted for…

HR and Recruiting

How to Hire the Right People at the Right Time

By | Aug 21, 2015 at 8:00 pm

Can entrepreneurs and startups get projects done without hiring full-time staff for every department? For many companies, there are simple ways to spend less in compensation for labor, but things can become difficult if the company needs skilled labor and tech employees. For example,…

Celebrate_Innovators_300x250

HR and Recruiting

How to Update Your Hiring Process for the Tech Generations

By | Aug 21, 2015 at 4:00 pm

When it comes to the job interview, some things just won’t change. Think about it — despite living in a digital age, hiring managers still knock interviewees down a peg for not bringing along a hard-copy of their resume. But, the fact of the…

Marketing

5 Ways Your Business Will Benefit from User Generated Content

By | Aug 21, 2015 at 9:00 am

If you spend a great deal of time with your business’s marketing team coming up with items to put on your editorial calendar, driving professionally created content, and making sure that your website is optimized, what I’m about to say will surprise you. Pause…

Tips & How To’s

It’s Never too Late to Educate – Education and Retraining Tips

By | Aug 20, 2015 at 10:00 pm

Life can be quite unpredictable and sometimes family and work come before anything else. On the other hand, we can all name some skills and knowledge that we feel sorry to have missed, and that can haunt us with each passing day. But, education…

Marketing

Content Marketing Analytics and Attribution for B2B Enterprises

By | Aug 20, 2015 at 5:00 pm

Content marketing is no longer an emerging trend, but is arguably the most important facet of a digital marketing strategy for any business, particularly those in a business-to-business sector. The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by the…

Marketing

6 Epic Content Ideas You Should Start Using Today

By | Aug 19, 2015 at 10:00 pm

The online world has become a really noisy place these days. You are no longer competing with big name publishers, but with hundreds of business just like you, practicing the art and science of content marketing. Publishing good content is no longer enough. You…

Tips & How To’s

Travel Brands Not Using Social Media are Missing Out

By | Aug 19, 2015 at 9:00 pm

Studies show that today’s average American distinctly loves two things — social media and travel. Smart travel brands are hopping on the social media bandwagon with Facebook fan pages, active Twitter accounts, and even Pinterest pages. More than just the latest fad, social media…

Culture

6 Remote Work Culture Lessons from Successful Startups

By | Aug 19, 2015 at 5:00 pm

I had been waiting for 30 minutes on my final bus transfer, in one maddening morning commute combo. Fidgeting my fingers, I would stress about how I could be pushing our company forward, or getting more sleep – but instead 3 to 4 hours a day were wasted…

Tips & How To’s

Decode Your Target Audience in 5 Easy Steps

By | Aug 19, 2015 at 3:00 pm

You have this amazing business idea. You have the skills, the guts, and the money to launch it. In fact, you even have a platform with some audience who should be interested in your product. Yet, the question is – who exactly will buy…

Product

6 Actionable Competitive Strategy Tips

By | Aug 18, 2015 at 4:00 pm

Thinking of launching a startup? Have an ecommerce business that is very “flat” in terms of sales growth and profits? The stark reality is that, whether you are just starting out of whether you have been around a while, you have or will have…

Tips & How To’s

How to Optimize Instagram to Build Your Personal Brand [INFOGRAPHIC]

By | Aug 17, 2015 at 8:00 am

I’m going to start by telling you a couple of things that you already know: Building a personal brand–whether it be to get a job, charm investors, or engage potential clients–is just as important as building your business’s brand. And leveraging social media platforms is…

News

Sydney

Fighting Back Against Internet Censorship in Australia

By | Aug 16, 2015 at 4:00 pm

It was an ominous moment in Australian Internet culture when Australian Telecommunications Minister Stephen Conroy announced in 2007 that there would be Internet censorship in Australia. There was little in the way of placation when he said that it wouldn’t be like in China:…

Productivity

Building an Affordable Virtual Environment for Remote Teams

By | Aug 15, 2015 at 8:00 pm

There is more to remote teamwork than just working from home. In fact, it may not have anything to do with working from home. Unlike common belief, it is not just an organizational style to be adopted in order to provide employees more comfort…