Marketing

Study: Brand Transparency Is Incredibly Important to Consumers

By | Aug 30, 2016 at 2:30 pm

In a world filled with scandals and conspiracies, transparency goes a long way in facilitating trust. Whether it’s a politician running for office or a person looking for a date on Tinder, honesty is usually the best policy. And if you’re a startup founder…

Tips & How To’s

How to Attract Publicity for Your Launch

By | Aug 30, 2016 at 11:45 am

The countdown has begun. After months or even years of effort, your startup or new product is about to launch. You’re excited about this for sure! All that’s left to do is getting everybody else as enthused as you are. That means you have…

Tips & How To’s

3 Useful Design Tips and Tools for Content Creators

By | Aug 29, 2016 at 7:00 pm

As website owners and bloggers, we are the content creators of the internet. With more than a billion active sites on the internet today, not only does this mean there is a never ending supply of content out there flooding the internet, it also…

Tips & How To’s

Data Loss and Recovery: The Essential Dos and Don’ts

By | Aug 29, 2016 at 9:45 am

It happens. Whether it is a hardware failure, human error, or data corruption, the result is the same – panic. And in that panic, we can tend to do some impulsive things that will only make things worse. Before you start attacking the problem…

Tips & How To’s

What Millennial Job Candidates Want From Tech Startups

By | Aug 26, 2016 at 9:00 pm

In a technology driven world, employees that are comfortable and efficient with technology are ideal candidates for hiring. Millennials, the generation that grew up with technology, have proven to be the most “in touch” with that aspect. In addition, millennials have become the largest…

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Tips & How To’s

The Biggest Reason a Startup Pitch Is Like a Job Interview

By | Aug 26, 2016 at 10:20 am

You sit down across from an imposing businessperson. You take a deep breath in your button-down shirt. It’s just a job interview, you tell yourself. No wait, it’s a startup pitch. Regardless, there’s just one main thing you need to remember: Avoid the Interview…

Tips & How To’s

3 Tips for Startups Seeking Employees

By | Aug 25, 2016 at 9:00 pm

Starting a new business is what being an entrepreneur is all about, but every successful entrepreneur knows they can’t do it alone! Often a team is needed long before finding financing and putting your product on the market. Your startups needs to start seeking employees. But…

Marketing

The Key Dos and Don’ts of Influencer Marketing

By | Aug 25, 2016 at 9:08 am

Every niche has its influencers – they may not be Michael Jordan pushing Nike or Ellen  DeGeneres pushing CoverGirl makeup. But in their specific niche, they are respected, and their opinions are valued. Consider, for example, Neil Patel in the niche of content marketing….

Marketing

The Importance of Video When it Comes to Marketing

By | Aug 24, 2016 at 6:00 pm

The goal of all businesses is to achieve self-sustainability and growth. In order to achieve these goals, you need a well-planned marketing strategy to back its services. A properly developed marketing strategy helps businesses reach out to their target audience and educates them regarding the solutions that…

Tips & How To’s

Here Are 25 Essential Customer Service Skills [Infographic]

By | Aug 24, 2016 at 4:00 pm

If you’re a startup without a comprehensive customer service plan, you are leaving a lot of potential revenue at the door. Particularly for budding startups, a good customer service team can completely change the way your business is heading. After all, without customers, who…

Tips & How To’s

5 Considerations Before Launching a HealthTech Startup

By | Aug 24, 2016 at 11:04 am

Healthcare is a hot niche. And healthcare tech is even hotter. Why? Because the healthcare industry still lags behind others in using technology for many of its functions. If you think about venturing into healthtech, consider the following points first. What Are the Trends?…

Tips & How To’s

3 Tips for Pinpointing Your Company’s Unique Value Proposition

By | Aug 24, 2016 at 9:04 am

With the amount of highly competitive industries making up the business world, it can be difficult for many businesses to set themselves apart from their competition and gain solid footing in their market. While working hard to create an awesome business plan, increase your…

Tips & How To’s

The 5 Best Software Suites for Startups

By | Aug 23, 2016 at 7:00 pm

Running a startup is difficult. You will find it encouraging, rewarding and satisfying to be your own boss, but you may also be frustrated when things don’t run smoothly. These business software suites can help make running your new business a little easier, which…

Marketing

7 Little-Known App Marketing Strategies That Drive Downloads

By | Aug 23, 2016 at 9:45 am

Are you looking for clever, little-known app marketing strategies that can drive thousands if not tens of thousands of downloads a day? With cost-per-install campaigns continually rising, marketers must find alternative, cost effective channels to get their apps in front of users. Here are…

Tips & How To’s

10 Rules for a Remote-First Startup

By | Aug 23, 2016 at 9:00 am

The Bay area is leaking workers: thanks to high costs, startups are finding new locations along the West Coast, like Phoenix, to set up shop. But that just makes costs worse there. But come on, guys. You’re missing the point of the internet-connected tech world:…

Tips & How To’s

Match Game: 3 Tips for Selecting Tech Startup Advisers

By | Aug 22, 2016 at 9:00 pm

When you’re in the startup stage, everybody has advice: Do this, don’t do that, look out! Knowing which voices to listen to and which to block out can make or break a young tech company. Knowledgeable, experienced tech startup advisers can help in that process….

Tips & How To’s

6 Factors for Determining Where to Start Your Ecommerce Business

By | Aug 22, 2016 at 11:06 am

An eCommerce business is often little more than a dream, a network of laptops, and a virtual product or service. Yet no matter how internet-based a startup may be, it will still need to be based somewhere in the real world. Thus, in a…