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Tech Cocktail

A Workaholic’s Guide to Disconnecting

disconnect_break

As we prepare for a few days off to enjoy family and some much needed down-time, one of the biggest challenges that entrepreneurs face when dealing with unwinding has nothing to do with technology: it’s letting go of work.  This is a common issue, especially if you are working too many hours a week for most of… Read more »


Create Reason Inspires Innovation and Keeps Your Team Engaged

create_reason

Over 70% of US employees are disengaged at their job and over 50% are currently looking for new jobs. This costs companies $550 Billion annually in rehiring, retaining, and lost productivity according to the team at Create Reason. Create Reason solves this problem by working with their clients to understand where their company has been… Read more »


How Your Company’s Survival Could Depend on Your UX Designer

ux-designer

By their very nature, startups are lean – short on the resources, it is not at all uncommon, for example, that any one person at a startup take on several different roles and perform varying tasks. And, while there are certainly shortcomings to having people put on many different hats, sometimes there’s just no going around… Read more »


Closing Your Early Sales: The Power of Secret Pricing

special pricing

When you’re looking for early sales, you’ll notice that each customer wants to wait until someone else bites. They give you positive feedback, and appear as if they’re going to go through with the deal. Then, as you start getting close, they ask to wait until you have other customers on board. This can be… Read more »


How to Optimize Your Day for Productivity [VIDEO]

productive-day-video

Have you mastered the truly productive day? Even if you have, have you been able to make a habit of that? For many of us, there are just a handful of days throughout which we are able to make the most of the time afforded to us and accomplish most (if not all) of each… Read more »



8 Ways to Promote Your Business as a Leader in the Field

business leader

Clear values, innovation, pricing strategies, passion, and branding are all key attributes that will help to transform new and existing businesses into trusted household names. Yet without excellent leadership skills, a business can quickly crumble. Read on for 8 simple ways to promote your business as a leader in the field. Strong Values Strong values… Read more »


Why You Should Worry About Your Web Host’s Hardware

host-hardware

Have you ever thought about the hardware that your web host uses? Do they frequently upgrade their hardware to keep up with the modern demands in the web hosting industry? Do they keep their customers informed about planned upgrades and why they are doing them? No? Maybe it’s time to find a new host! Why… Read more »


Optimizing Customer Acquisition Channels: Rocketship.fm Interview with Mattan Griffel

sales funnel optimize

Startup founders everywhere are most interested in customer acquisition and activation, so the Rocketship podcast reached out to Mattan Griffel of One Month, which is a company that provides 30-day online video courses in Web & iOS Development, Growth Hacking, and more. Griffel also has a background that includes running a growth hacking agency and helping several startups… Read more »


How To Get Hired When All Odds Are Against You

get_hired

Getting hired in a tough economy is always hard. Life can be unpredictable, and the curveballs sent your way can seem endless: jobs are lost, startups fail, family situations get strenuous, skills become irrelevant. When all odds seem stacked against you, there is a way to get your career and life back on track. I’ve… Read more »



Horses and Startups: How An Investor Chooses a Jockey

horse racing

Horse racing and startups have a lot in common. They are both exciting, fast paced, adrenaline-fueled experiences where the outcomes are uncertain and fortunes can be made or lost. It’s no wonder why they can both become lifelong obsessions. I know this because my grandfather was a fixture at the track. My memories of him… Read more »



5 Ways to Leverage Google AdWords to Reach Holiday Shoppers

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If you run a small business, what are your working hours? Consumers seem to be always-on, especially in the retail industry. Shoppers love to browse for purchases between 10 PM and 4 AM. You’re probably always thinking about ways to improve your business and trying to respond to consumer inquiries in a timely manner. But… Read more »