Marketing

How to Streamline and Diversify Your Content Marketing Strategy

By | Feb 13, 2017 at 3:30 pm

Content marketing works, plain and simple. However, it’s becoming more specialized and audiences are more selective and sophisticated than ever. If you’re going to get the right content to the right people at the right stage in the purchasing journey, you’ll have to take steps…

Tips & How To’s

How Clever Sales Teams Can Save Tech Startups

By | Feb 13, 2017 at 10:30 am

Hiring a sales team that your tech startup needs to land enterprise-level clients is extremely important, yet exceptionally difficult. For most B2B startups, just one enterprise-level client can provide enough credibility and revenue to attract investors and customers, but of 112 corporations surveyed, only 23 percent…

Marketing

12 Marketing Tips Your Startup Can’t Afford to Ignore

By | Feb 13, 2017 at 9:15 am

All startups want to succeed, obviously. In the simplest of terms, the way to get that done is through effective marketing. Getting great exposure for your brand starts with knowing your contacts, your audience, and your competition. Without them, you might as well throw…

Tips & How To’s

5 Tips For Setting Up Your Ideal First Office Space

By | Feb 10, 2017 at 8:30 pm

Growth is part of the startup process. So when you’re ready to move out of your garage and into your very first office, it can be pretty exciting. But have you really thought everything through? Do you know what moving into a physical space…

Tips & How To’s

How to Get Customers Talking About Your Service

By | Feb 10, 2017 at 12:50 pm

When was the last time you had a positive service experience worth talking about? It might surprise the Wright Brothers to learn that my most recent memorable moment was not the miracle of flight, but that an airline employee let me pre-board with my…

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Tips & How To’s

4 Ways You Can Really Make Your Company’s Podcast Stand Out

By | Feb 8, 2017 at 8:30 pm

Podcasts are becoming a new way to build audience and develop awareness for a company or product. In the last three years, In the last three years, there has been a 25 percent increase of people who have started listening to podcasts, according to…

Tips & How To’s

3 Effective Ways to Handle an Internal Disagreement

By | Feb 8, 2017 at 10:30 am

Disagreements are bound to happen at work. There isn’t really anything you can do about that. However, the way leaders handle these kinds of problematic situations can effect company morale, open lines of communication, and even improve productivity. We asked three entrepreneurs how they handled the…

Marketing

Run Innovative Marketing Campaigns with Viral Calculators and Quizzes

By | Feb 7, 2017 at 8:30 pm

The consumer profile has changed. Regardless of your company’s size, merely offering quality services or products with spectacular prices or memorable advertising marketing campaigns is not enough anymore. You need to do more. You need to think differently and run campaigns that are not only…

Tips & How To’s

4 Expert Tips for Creating an Amazing Value Proposition

By | Feb 7, 2017 at 10:30 am

A good value proposition is important for every business: It is what gets the product or service sold. However, creating a great value proposition requires a lot of preparation, because several different elements need to be combined to create a proposition that customers and…

Marketing

4 Ways to Make It Easier for Customers to Contact You

By | Feb 7, 2017 at 9:15 am

Making it easy for customers to contact your business is key when it comes to acquiring new leads. Kissmetrics reports that the average cost of a lost customer amounts to $243. Having your contact information readily available builds trust and increases the number of…

Tips & How To’s

ActiTime Helps Freelancers Manage Their Work Efficiently For Once

By | Feb 6, 2017 at 5:50 pm

As a freelancer, managing your time can be downright impossible. With multiple clients and dozens of duties an efficient means of organization is key for all aspiring freelancers. What that means is that you need to make sure that you’re logging your time and…

Tips & How To’s

9 Things to Consider Before Giving Employees a Cost of Living Increase

By | Feb 6, 2017 at 9:15 am

While some entrepreneurs adjust salary depending on the city, others think raises are best saved for performance. The factors used when deciding to increase salary vary. The necessity to keep things fair and balanced is not just a concept meant for the employee but…

HR and Recruiting

3 Ways to Keep Your Best Talent for the Long Haul

By | Feb 4, 2017 at 2:30 pm

When trying to get a startup off the ground, a lot time and effort goes into developing the product and reaching the customer. So much so that founders often forget about the most important part of the company: the team. And without a solid…

Culture

4 Proven Strategies for Hiring a Diverse Team

By | Feb 3, 2017 at 4:30 pm

Culture can be a tricky thing: Those who don’t fit into a culture are implicitly or explicitly encouraged to move on, but the end result can be a stagnation. The ideal culture should be one that is free to evolve and include others without losing…

Tips & How To’s

How to Leverage Location Services With Beacons

By | Feb 3, 2017 at 9:15 am

Bluetooth low energy beacons, or BLEs, are low cost devices that can be used to detect and communicate with connected devices that are in close proximity. Beacons may be stand alone devices that plug into walls or into devices via USB ports. Tablets, cell phones,…

Finance

What Is a Good Income for an “Average” Entrepreneur?

By | Feb 1, 2017 at 8:30 pm

If you check out the self-help section of a bookstore, you’ll find a subsection on financial health: books that will speak to making your first million by age 35. You will find titles such as Rich Dad, Poor Dad, The Millionaire Fast Lane, The…

Tips & How To’s

How to Turn Business Chatbots Into Startup Dollar Signs

By | Feb 1, 2017 at 9:15 am

Chatbots are everywhere, whether we realize it or not. And as the technology evolves, our robotic brethren are increasingly deceptive. Think about the last time you chatted with an online customer service representative. How confident are you that you were talking with a human?…