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Tech Cocktail


Startups: 3 Ways to Extend Your Runway and Avoid Burning Cash

burning cash

According to a recent venture capitalist database survey, most startups run into problems because there is simply no demand for their product. But the second most common cause of startup failure is “ran out of cash”. If you’re running a startup that has a fit in the market and provides a genuinely useful service, you will want… Read more »



5 Low Budget Marketing Ideas for Small Business

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The following marketing ideas can be accomplished with little to no money, they work for any small business on a small budget. It doesn’t matter if you sell a service, or any kind of product or hand-crafted items; you need a solid marketing strategy in order for people to find you. Take a look at… Read more »


Scott Hess: 5 Ways to Identify a Relationship with Millennials

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Last night, Tech Cocktail welcomed two great speakers to John Barleycorn for our Chicago Mixer Sponsored by Cars.com Speaker Series. We heard from Joel Trammell of Khorus and Scott Hess of Spark. Hess is considered today’s expert on hiring and marketing to the Millennial generation, so we had plenty of questions for him. After reiterating that… Read more »



9 Best Things We Learned from Mark Zuckerberg’s Town Hall Meeting

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Facebook CEO Mark Zuckerberg held his first public town hall meeting at Facebook headquarters in Menlo Park, California yesterday, where he spent some time answering questions from people across the world. From the questions regarding his thoughts on apple-tinis to more serious topics like the direction in which the company is heading, more than 10,000… Read more »


Startups: Grow Fast or Die Slow [VIDEO]

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“A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth. Everything else we associate with startups follows… Read more »


To Be a Great Leader, Have a Purpose-Driven Mindset Focused on Helping Others [INFOGRAPHIC]

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Being an entrepreneur means more than merely starting a business – it means having the ability to work alongside others to make your dreams a reality…it means being a great leader – a leader that other can follow to push your startup’s success. While there are different views on what constitutes a great leader and accordingly as… Read more »


3 Startup Pitch Habits You Should Avoid

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If you were to witness a startup pitch from two startups with equally cool technology, equally smart founders, and an equally attractive upside in front of the exact same group of investors on the exact same day, logic would say that they would both raise money for their startup, right? Wrong. Here’s why: At a recent… Read more »



Neil Patel on How to Determine Bad Data from Good Data [VIDEO]

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Neil Patel is a big believer in Big Data, and he’s made a business of analyzing and utilizing data to enable marketing strategies that help grow a company’s customer base. At Tech Cocktail Celebrate, the cofounder and vice president of marketing for customer analytics platform KISSmetrics joined us to talk about the ways through which… Read more »


Scott Hess Provides Expert Advice on Attracting and Marketing to Millennials

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On Thursday, November 6, Tech Cocktail is hosting its Chicago Mixer, featuring Spark‘s Scott Hess and Khorus‘s Joel Trammell. Get your tickets now! Scott Hess, SVP/Human Experience at Publicis media agency Spark, is one of the leading experts on American youth and the millennial generation in particular. His TED talk, “Millennials: Who They Are & Why… Read more »