Tips & How To’s

3 Ways to Amicably Break Up With a Client

By | Mar 21, 2017 at 2:20 pm

Breaking up is never easy. Feelings get hurt, partnerships are dissolved, and everyone leaves with a bad taste in their mouths. However, it’s important to recognize when a client is no longer the right fit for your company. We asked three entrepreneurs what they think…

HR and Recruiting

The 4 Keys To Any Successful Employee Wellness Program

By | Mar 20, 2017 at 11:20 am

Most people can recognize the importance of health, happiness, and productivity. All three related concepts breed into one another and have an opportunity to be delivered to companies willing to foster a corporate wellness program for their team. The health benefits of corporate wellness…

HR and Recruiting

7 Ways to Boost Motivation In Your Team

By | Mar 18, 2017 at 2:30 pm

It’s not just their leadership skills that will soar. Your business will too. As a business owner, it’s not just the job make budgeting decisions, sign the paychecks, and promote production and sales. It is also part of the job to motivate your team to…

Tips & How To’s

Why You Need to Rethink Your Infographics Strategy in 2017

By | Mar 16, 2017 at 2:20 pm

Your content marketing operation probably involves infographics: data- and fact-rich graphics illustrating key marketing messages. Unfortunately, your infographics could be missing the mark. Infographics are particularly prone to common content marketing mistakes. Since infographics are relatively cheap to produce, marketers often opt for a…

Marketing

Why You Need a Growth Marketing Framework

By | Mar 16, 2017 at 10:30 am

WD-40 is a product that is well-known for its lubricating properties. If you have squeaky hinges or a bolt that is on too tight, you can use this little can of miracle spray and solve the problem. It was first developed in 1953 by…

Startup_Mixology_300x250

Finance

6 Financial Tips to Help Save Money While Building Your Startup

By | Mar 15, 2017 at 10:30 am

Preparing to launch your startup takes more than motivation and time. It requires quite a bit of capital to get things going and even more to maintain operations in the future. Before you even think about setting up shop, experts recommend that you have…

Marketing

What Retailers Get Wrong About Cross-Device Marketing

By | Mar 14, 2017 at 7:00 pm

Multi-device channels are the new frontier of digital marketing. In 2014, eConsultancy reported that over 40 percent of all consumers are multi-device users. That figure has risen sharply in recent years, so retailers must know how to engage with their customers on multiple devices to…

Culture

The Secret to Building a Healthy Audience? Act Like You’re Dating Them.

By | Mar 14, 2017 at 12:50 pm

In 2017, the concept of trust is more important than ever. Countries around the world, from France to the U.S. to South Korea, are increasingly politically polarized. Online, communities rally together, muting or bullying those who don’t agree. Those who can build trust among their followers…

Tips & How To’s

3 Reasons You Should Constantly Innovate Your Website

By | Mar 14, 2017 at 9:15 am

A “pretty good” website isn’t going to set your company apart. Your website is your greatest chance of communicating your branded message to an audience, and you need to recognize that it can be your biggest asset. But with customers getting more and more bored with the status quo,…

Tips & How To’s

Why Tech Companies Fail at Marketing (and How They Can Get Better)

By | Mar 11, 2017 at 2:30 pm

It all comes down to knowing your audience. Tech companies often fail at marketing because they take a fundamentally wrong approach to designing marketing strategy and campaigns. Subpar marketing means “me-too,” uninspiring content on corporate blogs with insignificant social shares and superficiality from the…

Tips & How To’s

4 Signs You’re About to Enter a Bad Business Deal

By | Mar 10, 2017 at 10:30 am

We all want to believe that people are on the up and up when it comes to making a deal. However, sometimes going into a negotiation with a company or client turns out to be far from what you expected. We asked four entrepreneurs…

Tips & How To’s

5 Unique Ideas for Promoting Your Startup Online

By | Mar 8, 2017 at 7:00 pm

Everyone knows the basic recipe for promoting a startup online. You have content as the main ingredient, a pinch of paid advertising for additional exposure, some SEO for authority, and a cup of influencer marketing for credibility. Top with social media and email marketing…

Tips & How To’s

3 Steps for Transforming Negative Feedback Into Positive Results

By | Mar 7, 2017 at 7:00 pm

Yelp. Zomato. ZocDoc. Glassdoor. Zillow. And of course, the App Store. There’s no escaping online ratings and reviews in today’s consumer world. Whether we’re picking a professor or our next meal, we’ve come to not only trust but relish reviews. For better or worse,…

Tips & How To’s

The 6 Qualities to Look for in a Strong Cofounder

By | Mar 7, 2017 at 12:50 pm

When it comes to business, two heads are better than one. Your chances of success will be greatly improved with a cofounder who has specific traits that help drive the business and that integrate well with your own vision, skills and goals. I found…

Tips & How To’s

How Important Is SEO to the Success of Your Business?

By | Mar 7, 2017 at 9:15 am

The importance of SEO has been a point of debate for years. Half the internet believes SEO is dead, while the other half feels it’s necessary. But do we overlook it? There is plenty of information available online to manipulate the rankings in one way…

Marketing

7 Necessary Steps for Creating a Compelling Brand Story

By | Mar 6, 2017 at 8:30 pm

Galvanize recently teamed up with Erin Berman from Blackbeard Studios, a digital marketing agency based out of San Francisco, to host a storytelling workshop. Erin has helped dozens of startups learn how to share their story through her service as a storyteller and mentor at…

Marketing

5 Marketing Strategies You Probably Aren’t Using But Should

By | Mar 6, 2017 at 7:00 pm

Creating an effective marketing strategy is a little like trying to put together a puzzle: You start with the corners then fill in the edges before working inward to connect those tricky pieces. You have the basic marketing channels covered. You have a blog…