Culture

5 Startup-Friendly Subcultures in the U.S. Right Now

By | Jul 5, 2016 at 9:00 pm

To niche or not to niche, that is the question. If Shakespeare’s Hamlet would get involved in a startup business, he would brood on that question as opposed to one about his existential existence. You may be ready to become your own boss. You’ve…

Marketing

5 Strategies to Boost Your Conversion Rate

By | Jul 5, 2016 at 4:40 pm

In the online marketing world, retargeting strategies can provide your company with a second chance to make the right impression on consumers. They are designed to readdress potential customers and to remind them of the products and services your company offers in an effort…

Lifestyle

4 Solid Tech Investments For Your First Bachelor/Bachelorette Pad

By | Jul 5, 2016 at 10:15 am

Purchasing things for your home on your own for the first time can be a bit tricky. Although you really want to splurge on the latest tech gear to create an impressive bachelor or bachelorette pad, you realize that there isn’t another homeowner with…

Tips & How To’s

3 Ways to Get Hired at a Startup Near You

By | Jul 3, 2016 at 7:00 pm

Most of the time, an employer’s decision to hire a candidate has little to do with formalized credentials, and everything to do with the approach that person takes during the application process. And if you are interested in working at a startup, fitting the culture might…

Tips & How To’s

The Nuts and Bolts of Creating a Successful Travel Blog

By | Jul 3, 2016 at 5:00 pm

Travelling around the world and writing all about it on your blog – it’s every blogger’s dream come true. If you love travelling, exploring new lands and meeting new cultures and you have a passion for writing, you should definitely consider starting your own…

Startup_Mixology_300x250

Tips & How To’s

3 Strategies Defending Tech Companies Against Cyber Threats

By | Jul 3, 2016 at 3:00 pm

It’s no secret that the risk associated with cyber-threats facing organizations of all shapes and sizes is growing. Remember that time CBS News reported that a hospital in Washington, D.C. was thrown back into the pre-computer, paper-based age by an attack on their central computer…

Tips & How To’s

Here’s How to Make Sure Your Startup Idea Is Actually Relevant

By | Jul 2, 2016 at 7:00 pm

There’s an overwhelming number of startups that exist in the business sphere, too many to count. While some are more successful than others, it seems today that the concept of entrepreneurship and innovation appeals to larger audiences more than ever before. But more often…

Marketing

Better Headlines and Other Ways to Improve Your Email Marketing

By | Jul 2, 2016 at 10:16 am

We call get emails we don’t want. Usually, we purchased a one-time item from a company, maybe a gift for someone, and we don’t intend to make a purchase from that company again. So, when we start getting emails, we delete them, mark them…

Tips & How To’s

7 Tools to Jumpstart Your Content Marketing Efforts

By | Jul 1, 2016 at 10:00 pm

Content marketing is huge, and we all know that — right? Many of us have most probably gotten to understand this from our day to day experience as content marketers ourselves, so it is now time to look into how to get our content…

Public Relations

Writing Content that Connects with Your Target Audience

By | Jul 1, 2016 at 9:00 pm

Social media has started to influence millennials in a big way. These social network sites have digitized the traditional public relations and are embraced by bloggers and journalists with open arms. Newspaper, catalog, radio, television, and even websites have taken a backseat to these platforms. The power to…

Tips & How To’s

Here’s How You Can Make Your Business More Successful

By | Jul 1, 2016 at 8:00 pm

Dedicating a portion of your business funds to targeted marketing may not always give your the best results. If you hope that your company will connect with an audience of passionate fans, you need to make sure to following a few key steps to get…

Tips & How To’s

Tired of Designing Emails? Don’t.

By | Jul 1, 2016 at 9:14 am

“Whenever there is a hard job to be done I assign it to a lazy man; he is sure to find an easy way of doing it.” This quote isn’t always true. After all, if people even bothered to look up who said it,…

Tips & How To’s

Why Investing in Real-Time Business Intelligence Is a Must

By | Jun 30, 2016 at 10:00 pm

As the modern world continues to grow older, one thing always stands out to me as a constant: We humans are obsessed with improvement, constantly bettering ourselves with new technologies that perform more efficiently, produce improved outputs or just offer an increase in speed. In…

Tips & How To’s

5 Tips for Content Marketing to Promote Your Startup Brand

By | Jun 30, 2016 at 9:00 pm

Content marketing to promote a startup can be challenging, but rewarding work. The best content marketing covers all types of media that’s used to promote or engage with an audience – articles, blogs, infographics, images and tweets. Whatever your chosen medium is, just remember…

Marketing

4 Types Of Content That Attract Customers

By | Jun 30, 2016 at 8:00 pm

Content is king. You’ve heard it from every business owner when they’re first starting out. And while this is true, there are plenty of content types that will not convert because they don’t make customers pay attention. Whether it’s a lack of genuine information or…

Marketing

How Important Is Off-Page Optimization in SEO?

By | Jun 30, 2016 at 7:00 pm

SEO often begins with on page optimizations such as building high-quality content, improving page load speed, and incorporating keywords with site-wide elements (title tags, meta descriptions, etc.). After this, you can proceed with your link-building campaign and spread the word on your website. Link-building…

Tips & How To’s

The 4 Digital Tactics Your Startup Should Utilize

By | Jun 29, 2016 at 7:00 pm

The digital world is still seen as a black art by many businesses, particularly start-ups trying to set up their first business. Many are slow to embrace new technologies even those that are well established as strong marketing channels. It’s easy to see the…