Twitter, in an effort to better support small businesses, has launched a new Dashboard app. Similar to tweet-supporting sites like Tweetdeck (which was acquired by Twitter in 2011) and Hootsuite, Dashboard is specifically geared for small businesses, allowing them to monitor online conversations that center around their brand or products, outside of direct “@” mentions. And like similar sites, users can pre-schedule tweets, analyze how their tweets have performed, and get auto-generated suggestions for potential messages to send to other businesses and customers.
In short, Dashboard could be a one-stop shop to helping emerging small businesses better understand how to navigate the social media landscape.
Following the announcement of Twitter’s Engage app to better help celebrities engage with their followers, the company state:
“Large, dedicated teams typically have the advantage of sophisticated tools provided by Twitter ecosystem partners. Today we’re offering a free tool to give all businesses an advantage in the way they use Twitter.”
For a social media company like Twitter to make a strategic move upporting how niche markets navigate their social media spaces says a lot about the state of the company and the direction of social media. The importance of understanding digital media is even more important than ever now, and it’s in the best interest of these social media companies to make it as easy as possible for these emerging and small businesses to be active.
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