Apple Reportedly Set to Launch Flipboard Competitor

June 8, 2015

2:00 pm

So long Apple Newsstand! Or, at least, that’s what’s being reported by Re/code’s Peter Kafka. At this year’s Apple Worldwide Developers Conference (WWDC), Apple will reportedly announce the death of its native app committed to serve initially as a central source for distributed newspapers and magazines. In its place, the company is supposedly launching a Flipboard competitor that will feature content from Apple’s various media partners, including ESPN, Conde Nast, the New York Times, and Hearst.

According to Re/code, publishers to the new Apple publishing platform will retain 100 percent of the advertising within the Flipboard competitor, while the company will help sell the unsold inventory and “take a cut at rates that one publisher described as ‘very favorable’.” Apple plans to continue taking a 30 percent cut of revenue from the subscription sold through the publisher’s own apps.

The announcement of this Flipboard-like app comes at the heels of Facebook’s similar efforts to allow publishers to content directly on its platform. But while such an initiative seems like a worthy endeavor, Business Insider reported yesterday that no new articles have been published through Facebook’s “Instant Articles” since the launch of the experiment last month.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things.

Aside from writing about startups and entrepreneurship, Ronald is interested in ‘Doctor Who’, Murakami, ‘The Mindy Project’, and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a “writer”. Tweet @RonaldPBarba.

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