5 Applications of Big Data in Marketing

April 8, 2016

6:21 pm

If you want to get to the highest number of your target customers with high precision, then get a marketer that understands and uses big data. This is because a good marketer or good marketing strategy must have an insatiable desire to know a lot about their targets. This is something that big data concept shares with marketers and does it better. Big data refers to the ever increasing large volumes of data that is being collected on all aspects of human life. With big data, every human action can be quantified and stored in a data bank.

Data collection and storage into data banks is just part of the process of getting raw data. This information needs to be presented in ways that make sense to marketers. The data is being collected from a vast array of devices that include smartphones, computers, and all kinds of sensors that are connected to the internet, a concept referred to as IoT.

For marketers to get the desired information from the data collected via big data, they require careful analysis. The process is complicated and is impossible to do it manually. There is no better way than to use a translation management system. These are software tools that come in handy to handle the complex process of getting the desired information from the data collected. These applications have significantly simplified this process, and some of the people using the data won’t even know that they are using big data.

Below are ways big data can be used in marketing:

Monitoring Online Trends to Make Informed Decisions on Marketing Strategy

One way of using Big Data is using the Google Trends online tools. This is one of the easiest and simplest ways of using big data. It gives the user the trending topics that are related to the search word that they have entered. Marketers can filter the results based on who they want to target either globally or locally. It gives a broad range of options to set filter options that include location, regions, countries, interests among any others. Using a trending topic, you can associate it with your product to get more traction.

Use Big Data to Define ICP

Using Big Data, you can set Ideal Customer Profile. With Big Data, a market does not need to make an educated guess at this day and age of technology. Big Data delivers accurate information about people’s ages, demographics, and work profile of the targeted consumers. According to Avis Budget case study, the company managed to have an effective contact strategy because of big data.

Buyer Engagement at the Right Time

With Big Data, a marker can reach its target audience at the right time. An effective marketing strategy needs timeliness and relevancy, and this is possible with Big Data. A good example is mobile ad networks. A marketer that understands its targeted audience through Big Data will know what time to show their ads in a mobile ad company because they give the option to set the time to show ads on their platforms.

Understand the Content That Will Increase Sales

With Big Data, it is possible to know the content that is effective in a marketing push. It is possible to get such information with content scoring tools that are available with some translation management system tools. For example, a marketer can get insights on which assets were successful and also gauge how efficient they were. With the information, a marketer will get content that resonated well with buyers.

Predictive Analysis

Using a company’s base CRM data and other third-party Big Data providers, a marketer can generate a predictive lead score. The information can then be used to predict future lead behavior. This gives marketers a clear indication on digital behaviors that should be weighed more in lead scoring.

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Dennis Hung is an entrepreneur and product analyst specializing in mobile technology and IoT. He’s spent most of his career consulting for businesses in North America.

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