Startup Mixology covers the basic
“ingredients” of winning entrepreneurship.
- Read the stories of companies like MakerBot, WordPress, Zappos, and Basecamp - and many startups you haven’t heard of.
- Discover the harsh reality of starting up.
- Learn how to stay sane and happy with moments of celebration. Learn More
Pre-order the book now for $23 and you'll get exclusive access to videos, additional chapters and more.
Book ships on July 8, 2014
“Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories - because the game is really a marathon.”Gary Vaynerchuk, bestselling author
and co-founder, VaynerMedia
“Frank Gruber's Startup Mixology is a clear and thoughtful distillation of what it takes to take an idea and turn it into a business. I encourage entrepreneurs of all backgrounds to read this book and apply its lessons.”Steve Case, chairman and CEO, Revolution, co-founder, AOL,
and chairman, Case Foundation
“Startup Mixology is an inspiring guide to help take that leap in the right direction. Gruber’s advice on delighting your consumers and thinking like an entrepreneur is uniquely tailored to fit today’s modern, wired age”Randi Zuckerberg, founder and CEO, Zuckerberg Media, and author, Dot Complicated
“Tech startups are hyped up and glorified lately, and Startup Mixology gives us a reality check: this isn’t easy! The sections on what can go wrong help entrepreneurs avoid getting blindsided when reality doesn’t live up to fantasy.”David Cohen, co-founder, TechStars
“This isn’t a dry, how-to book, it brings us the stories of startups big and small and teaches by example and inspiration - one of the best ways to teach.”Tony Conrad, co-founder, About.me, and partner, True Ventures
“Startup Mixology is a GPS tool for entrepreneurs so they can enjoy the leap and avoid burning out. I wish I could have read this book before starting my company.”Amy Jo Martin, founder, Digital Royalty, and author, Renegades Write the Rules
“Startup Mixology helps shine a light on potential obstacles and pitfalls and takes some of the fear out of making that first step.”Fred Mossler, Zappos and the Downtown Project
“Startup success is the convergence of opportunity, aspiration, and agility. No one knows this more than Frank Gruber. By following his lessons and working smart, he will help you become the next startup success story.”Brian Solis, digital analyst and author, What’s the Future of Business?
Startup Mixology will be touring the country. Learn how your company or brand can be part of the tour.
Get Extra Content
Once the book comes out, we’ll be launching a companion guide with extra tools and resources.
Inside the Book
These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action, and it covers the basic “ingredients” of winning entrepreneurship. No abstract theories here - we show you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done. But starting up isn’t easy! You’ll learn about the harsh reality: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don’t always hear in the media. Every chapter also shows you how to enjoy the journey along the way - because if you don’t, what’s the point of it all? From cake baking to workations to llama parades, you’ll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it’s actually one of the biggest secrets of successful startups. You can do this - and you can have fun doing it, too. In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.