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Case Study

Study Shows Businesses Gain Pokemon Go-Induced Revenue Boosts

By | Aug 26, 2016 at 9:45 am

Even in an interconnected age where fads can gain traction in a matter of hours, it’s very rare that a craze sweeps the nation quite like Pokemon Go has this summer. The augmented reality mobile exploration game has surpassed Twitter’s percentage of daily active…

Case Study

How Do On-Demand Workers Really Feel About Their Jobs?

By | Aug 16, 2016 at 1:20 pm

As on-demand workers become an increasingly significant portion of the total workforce, there’s been plenty of debate about whether full-time on-demand workers should be offered benefits and pay like traditional full-time employees. Most of these workers are looking for …

Case Study

Here’s The Downside to Millennial Ambition

By | Jul 21, 2016 at 1:40 pm

Ambition is one of the few traits that we’re encouraged to take on – from those just entering the workforce to entrepreneurs looking for their next venture, ambition is what helps us push forward and create the careers that we’ve always wanted. However, …

Case Study

How Consumer Spending Is Shaping the Future of SaaS

By | Jul 20, 2016 at 10:40 am

The SaaS industry – better known as the software as a service market – has been growing along with the rest of the business industry. As consumer trends reflect where users are spending their time and money, companies are scrambling to use this information…

Case Study

A Possible Case Study in CRM:

By | Nov 2, 2015 at 9:07 am

Customer acquisition and customer retention are the top issues for startups. The process of identifying the correct market and tailoring products to meet specific needs will result in traction necessary for unicorns to flourish. But customer relationship management takes time …

Case Study

If You Take Your Coffee Black, You May Be Psychopathic

By | Oct 14, 2015 at 12:30 pm

It’s noon and I’m sure you’ve already had your cup (or many cups) of coffee today. But how did you consume that caffeinated, black gold? With sugar? Cream? Or did you go bulletproof on that piece? If you happen to take your coffee black,…


A Crushing Content Strategy for Your Startup – Here’s How You Get One

By | Sep 26, 2015 at 8:00 am

You’ve launched; you’ve got some investment money (or not). Now what? Every new business has the same challenges and the same goals whether it was begun 50 years ago or today. The difference of course, is how you go about achieving those goals and…

Case Study

What Tech Marketers Could Learn from a Pen Company

By | Jun 13, 2016 at 9:00 pm

I absolutely love Pilot Pen. I’ve been using Precise V5’s for years, as loyally as any customer could. Every single piece I write (two or three a day) is first drafted with one of these magnificent pens. And I am in no way being…

Case Study

Why Are Millennials So Unhappy at Work?

By | May 20, 2016 at 9:42 am

Happiness can come in many forms. Whether you derive pleasure from spending time with friends or working on a creative project, the subjectivity of joy is well-documented. But if you hate the place you work, being unhappy will be a staple of your day….

Case Study

20 People That Experienced Late-in-Life Success [Infographic]

By | May 16, 2016 at 4:08 pm

Everyone aspires to be something great. Whether it’s a writer, a painter, a comedian or a world-renowned juggler, practice is the key to reaching the top of the mountain. But when your 20s roll around, it can be difficult to see the light at…

Case Study

Freecodecamp Uncovers The New Face of Coding

By | May 6, 2016 at 8:00 pm

Technology is more important than ever, which means that the demand for technical skills is on the rise. But for the average person, learning to code can be an intimidating process. Where do you even start? How do you find decent programs that speak…

Case Study

Specialization vs Generalization: A Study on Business Strategy

By | Aug 8, 2015 at 4:00 pm

It’s a question that’s been around for a very long time: which is better to focus on, specialization or generalization? Many people have to ask themselves this as they develop skills for a future career. Businesses both new and established will often base their…

Case Study

Downside of Being Too Generous: Lessons Learned from Gravity Payments

By | Aug 12, 2015 at 7:00 pm

How would you feel if you were an engineer with 10+ years of experience and the entry level customer service rep who started two weeks ago was earning just as much as you? Probably not very valued as an employee. However, the entry level employee,…

Case Study

Why Starbucks is the Model for Every Business

By | Aug 6, 2015 at 9:00 pm

I just used the Starbucks online orders smartphone app for the first time today. It made me think about how the Starbucks mobile payments really are a model of innovation for other companies. No matter what type of enterprise you own or work at,…