Constant Contact costs between $20 per month and $335 per month, depending on your number of email contacts. The platform offers two different pricing plans, as well as a generous 60-day free trial.
Email marketing remains one of the most valuable tools for businesses to reach new customers, and signing up to the right platform can make a big difference. Our research shows that Constant Contact is best for small businesses, as it offers vast functionality for email and social media marketing without a massive price tag. Plus, with its flexible, contact-based pricing and 30-day money back guarantee, you only pay for the people you reach.
Getting started with Constant Contact is as easy as a single click, and you won't be disappointed. If you need a bit more convincing that this platform is right for your business, take a look at the table below, and scroll on for more information about price plans, email marketing alternatives, and whether or not we think Constant Contact is worth the money.
Constant Contact Email
The Email plan from Constant Contact starts at $20 per month for fewer than 500 email contacts and up to three users. However, all of Constant Contacts pricing plans are tiered, and the tiers are based on the number of email contacts you have. Subsequently, you could pay as much as $335 per month, if you have more than 35,000 email contacts.
All of Constant Contacts pricing plans are tiered, and the tiers are based on the number of email contacts you have
Outside of that, the Email plan offers a lot of great functionality. This is why we consider Constant Contact the best option for small businesses: Even at this lower tier, you're offered unlimited emails, more than 100 templates, basic automation features, social media functionality, and a number of CRM and ecommerce integrations.
Simply put, this plan is great for getting your foot in the door. You do miss out on some of the more advanced automation functionality, as well as some fun engagement features, such as polls and surveys. Overall though, it's a great option for a great price – especially for smaller businesses with smaller contact lists.
Constant Contact Email Plus
The Email Plus plan from Constant Contact starts at $45 per month for fewer than 500 email contacts and up to 10 users. This plan works similarly to the Email plan above, which means that the price can top out at $335 per month if you have more than 35,000 email contacts.
This plan adds a lot for the added price, particularly for businesses looking to automate more of the email marketing process. Whereas the Email plan only offers basic automation, the Email Plus plan allows you to automate a wide range of welcome and behavioral processes to seriously engage your subscribers from sign-up to purchase. Plus, you'll add some fun email features, including polls, surveys, RSVPs, coupons, online donations, and a whole bunch more.
The jump from $20 per month to $45 per month is admittedly a big one, which is why we don't recommend upgrading unless you really think you need this additional features. Yes, automation can be a game changer, but don't waste your resources on it unless you really need it – the Email plan should more than suffice for any basic email marketing needs.
Other Constant Contact Plans
In addition to its email marketing plans, Constant Contact offers two other options that can be used by businesses for different purposes: the Ecommerce Pro plan, and the Website Builder plan.
The Ecommerce Pro plan is quite expensive, starting at $195 per month, and this cost increases based on the size of your contact list. This is an AI-driven marketing hub that automates almost your entire process, keeping you focused on the big picture. From campaign optimization and automation playbooks to smart subject lines and send time suggestions, you'll be able to seriously improve your ecommerce email marketing. Plus, its offers integrations with Shopify, BigCommerce, and Magento.
The Website Builder plan will cost you $10 per month, and does exactly what it says: it helps you build a website. You'll be able to create shoppable pages with ecommerce integrations and sign-up forms, but the overall functionality can be a bit limited. Suffice it to say, there are a lot of other website builders out there that might be a better fit, but it's certainly worth a shot if you love the Constant Contact interface.
Does Constant Contact have a free plan?
We hate to be the bearer of bad news, but Constant Contact does not offer a free plan for users. You'll only be able to access the platform for an extended period of time by using the Email or Email Plus plans.
Constant Contact does not offer a free plan for users, but there is a great 60-day free trial
However, Constant Contact does offer a robust 60-day free trial, which allows you to get a proper feel for the platform before you buy. You'll be able to send an unlimited number of emails, and take advantage of all the features found in the Email and Email Plus plan.
Unfortunately, if you wanted to test out the Ecommerce Plus plan via the free trial, you are out of luck. Constant Contact only allows for free demos of its impressive Ecommerce Plus plan, which makes sense, given its added features and notably higher price tag.
How does Constant Contact compare to other email marketing tools?
Constant Contact is, of course, not the only email marketing platform out there. While it is one of the more affordable options, there are quite a few alternatives that could be a much better fit for your business, particularly if it's a larger organization.
Take a look at some of the other options below to make sure you get a complete picture of the email marketing industry.
Maximum monthly emails
All-in-one marketing solution
Overall value for money
Pure email marketing platform
Value for basic email marketing features
$25/mo – $755/mo
$3/mo – $375/mo
$8/mo – $760/mo
$9.99/mo – $1190/mo
$10/mo – $1915/mo
$50/mo – $3920/year
$15/mo – $580/mo
$9/mo – $505/mo
$9/mo – $989/mo
3 million (possible to increase this with a bespoke plan)
5 (can be increased by contacting customer service)
5 (can be increased to 10 on a bespoke plan)
Sendinblue vs Constant Contact
Sendinblue is our top-rated email marketing platform, and for good reason. Compared to Constant Contact, this platform offers great core functionality for email marketing, as well as stellar CRM and automation features to seriously improve your entire marketing strategy. The price of Sendinblue is obviously a bit higher than Constant Contact, but trust us – it's worth it.
Moosend vs Constant Contact
If you're looking for a more affordable platform than Constant Contact that offers all the core functionality of an email marketing platform, you've found it in Moosend. While you might miss out on some advanced features – such as CRM functionality, social features, send time optimization, and ecommerce integrations – you'll get what you need to make an impact through email without a huge price tag.
Zoho vs Constant Contact
Yes, that low low price is probably very attractive, especially compared to Constant Contact, but don't get reeled in. Zoho offers flexible pricing based on your contact list, so you'll likely end up paying a bit more than just $3 per month. Still, this platform checks all the boxes for email marketing, and even adds a few extras like social media features and a whole lot of automation. Plus, if you need some help, Zoho offers great support options to get you familiar with the platform.
Mailchimp vs Constant Contact
Arguably the most well-known email marketing platform on this list, Mailchimp is definitely a great option for your business. Reasonably priced with plenty of features, it's an easy to use platform that won't hold up beginners. Its crown jewel is its ecommerce features, which allow you to really improve business through your email marketing, something you can't do a lot of with Constant Contact.
ActiveCampaign vs Constant Contact
Automation in email marketing is a great way to save time and money throughout your strategy, and ActiveCampaign offers some of the best. Between the unlimited email volume across all paid plans and the built-in CRM functionality, you could do a lot worse than ActiveCampaign – particularly at that attractive price point.
Verdict: Is Constant Contact good value?
If you're a small business looking for an affordable, all-in-one marketing tool, Constant Contact is absolutely your best option. It offers vast functionality for a low price, from analytics and automation to unlimited emails and plenty of templates.
Additionally, Constant Contact offers a lot of additional features, such as social media management, which truly give you control over your marketing efforts. Give Constant Contact a try with its 60-day free trial, so you can start making an impact online.
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