Social media management is the process of creating, scheduling, analyzing, listening and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. These tools and services can help you automate these processes, which can save time, improve productivity, and tap into the potential of your audience.
There are two options when it comes to social media management: tools and services. Social media management tools, like Hootsuite and Sprout Social, can streamline your strategy, allowing you to schedule posts, engage with users, and analyze trends. On the other hand, social media management services just do all the work for you, but they'll cost you a pretty penny.
Social media plays an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.
If you're keen to kickstart your business' social media strategy, there are expert services you can use to knock it into high gear. If you're looking for someone to take your digital marketing off your hands, use our simple questionnaire to get a few comparable quotes for digital marketing services.
Or if you'd rather keep it within your business, use our product selector tool below to find the right Social Media Management software to streamline your strategy.
In this comprehensive guide, we’ll explain how you can take advantage of social media management and traverse the media landscape in style.
On This Page
- Getting Started: Social Media Management Explained
- Key Elements of Social Media Management
- Benefits of Social Media Management
- How Much Does Social Media Management Cost?
- Social Media Management Stats
- Best Social Media Management Tools and Services
- Best Social Media Management Platforms
- Compare Price Quotes
Getting Started with Social Media Management
Engaging with your audience through social media is more important than ever. Customers interact with brands via Twitter, Facebook, Instagram, LinkedIn and more, and they expect fast responses and professional outputs.
That's where social media management comes in.
Social Media Management Tools
If you're just dipping your toe in the social media marketing waters, do-it-yourself tools are a great way to get started. These platforms can help you manage your own campaigns with simple, comprehensive interfaces designed for the most novice of social media manager.
Plus, social media management tools are often very affordable, and many offer free versions to test out before you buy. However, if you want to really make a difference on social media, you're going to need a bigger boat.
Social Media Management Services
While social media management tools can help your company increase the quantity of your content, improving the quality of your content is just as important when it comes to engaging your target audience.
Fortunately, social media management services are equipped with the knowledge and resources to manage your social media presence right. Through targeted posting, sponsored ads, and a wide range of social media tactics that are far beyond common knowledge, these services can bring your social media game to the next level.
The Key Elements of Social Media Management
Whether you hire a social media marketing service or take advantage of a wide range of tools, you'll be able to transform your strategy from drab to fab without spending too much or wasting too much time. Take a look at some of the key elements of social media management below.
Manage multiple accounts
Given the state of social media today, one of the hardest aspects to keep up with is all the different accounts. Between Facebook, Twitter, Instagram, LinkedIn, and now TikTok, the sheer number of accounts you have to manage can be enough to overwhelm even the most experienced of marketing managers.
With social media management, all those accounts get narrowed down to a single platform. You'll be able to post on every single one in an instant, saving you hours of time on a daily basis. Plus, with the ability to post the same content on multiple accounts at once, you can be ensured that your strategy is as consistent as it is on-brand.
Schedule posts in advance
Perhaps one of the unfortunate facts about social media is that the best times to post rarely line up with when you're actually online. This means that you have to disrupt your day and post content during random times without a lot of cohesion.
Social media management software fixes all of that. It allows you to schedule posts in advance to go live at whatever time you see fit, regardless of what time it is at the moment. You'll even be able to schedule multiple posts days, week, and even months in advance, so you can knock out your whole social media strategy for the year in just a few hours if you have the time.
Listen to comments and respond efficiently
With 54% of consumers wanting customer service over social media rather than phone or email, the ability to respond quick and efficiently is key. With standard social media platform functionality, this is a serious chore that likely involved a 24/7 rep that can keep track of all of it for you.
Fortunately, with social media management software, you won't be forced to be on call at all times. You'll be able to easily reach out to customers commenting on content, as well as provide chatbot functionality (depending on the software) to respond immediately to give you a bit of time to formulate a response.
It's worth noting though that listening features like these are not a given in most social media management tools. This valuable feature can really improve your standing with customers, and your insight into your industry, so make sure the provider you opt for offers listening tools.
Analyze social engagement
While social media platforms often offer some kind of monitoring tool on their own, the getting a complete picture of who is engaging with your content can be tough without a bit of help.
Fortunately, with social media management software, you can get all the information you need to see who is engaging with your content, how often, and where they're coming from. This will allow you to strategize better in the long run, as you'll know what works and what doesn't.
Receive comprehensive analytics
Understanding how is commenting and how often is important, but the key to effective marketing is a robust set of analytics, and many social media platforms lag on that front.
But with social media management software, you can get the comprehensive reporting tools to truly inform your strategy from top to bottom. You'll get access to demographic numbers, geographic stats, and a wide range of other analytics that will provide actionable data to improve your social media presence across the board.
Collaborate on content
The constantly shifting standards of social media make it hard to make an impact, particularly as a business. There's so much noise combined with all that viral content, decreasing your ability to reach customers in a meaningful way. That's where a team of people can come in handy, and with social media management software, they can work together.
While platforms don't allow for much collaboration, social media management software is a cloud-based platform that can be accessed by all your employees at once. This allows them to collaborate on specific posts or full-on campaigns, so you can get the most out of every post.
How Can Social Media Benefit Your Business?
Social media management tools and services are designed to make marketing easier, which ultimately increases profits, especially for small businesses. After all, what's the point of paying for new software or services if they aren't going to improve your bottom line? Social media management tools and services come with a bevy of helpful benefits that will reinvigorate your marketing efforts and put your company in front of your target audience.
Social media management can help you:
- Save time – by scheduling posts in advance, rather than burdening yourself with remembering to post at peak hours during the day.
- Increase authority – by posting multiple times a day on a wide range of platforms.
- Understand your audience – by providing in-depth analytics that explain who is following you, where they're coming from, and what they want from your business.
- Improve customer support – by creating a simple pathway for customers to inquire about your company through social media and making it simple for you to respond.
- Take control of your brand's reputation – by allowing you to monitor comments and feedback more closely, and respond as quickly as possible.
- Foster innovation- by encouraging creative collaboration across new platforms, for each social media campaign.
If you're fully informed on how to use them, social media management tools has benefits. But, understanding how it works is only the first step in deciding whether or not you should purchase one of these tools or services for your own business. So, what’s the next step? Cost.
How Much Does Social Media Management Cost?
Social media management tools and services vary in costs, which is why it's so important to get a tailored quote before you make a decision. Above all, you'll want an accurate estimate of how much social media management tools and services will cost for the particular scale and needs of your business.
Cost of Social Media Management Tools
The cost of social media management tools can vary, but you should expect to pay somewhere between $10 and $600 per month. Yes, that range is large, but a lot of factors need to be considered before narrowing it down for your particular business.
Most social media management tools charge by five important factors: accounts, posts, users, features, and platforms.
The beauty of social media management tools is your ability to schedule posts for Facebook, Instagram, Twitter, and even LinkedIn from a single platform. However, depending on how many accounts you're looking to manage, the price could go up.
Whether you're popular on a wide range of platforms, or just have six different Twitter accounts that you want to manage, make sure you know exactly how much it costs to add extra accounts to your service, as it could cost you a pretty penny.
The primary purpose of social media management tools is to schedule posts in advance so you don't need to perfectly time out your day to hit those peak hours. However, if you're trying to take the “quantity over quality” approach, you might need to pay a little extra.
Even if you only have one account, some social media management tools will put a limit on the number of posts you can schedule in advance. The more posts you want to schedule, the higher the price, so make sure you take that into account when picking your tool.
Are you planning on tackling your social media strategy all by yourself, or were you hoping it would be more of a team effort? This is an important question to ask when it comes to which social media management tool and plan you end up with.
Most social media management plans are priced on a “per user per month” basis, so each additional user will cost you. Additionally, some plans specifically cap your users at a certain number, and you'll to upgrade to add more, so be sure you consider how many users before making your decision.
Social media management comes in many forms. From scheduling posts to analyzing trends, you can do a lot with the right platform. As you can imagine, providers offer a wide range of different features, and that can seriously effect how much you end up paying.
In most cases, the average plan will offer scheduling capabilities, along with some posting help. However, if you're looking for marketing, monitoring, listening, engagement, and analytical features, you're typically going to have to shell out a few extra bucks a month.
Almost every social media management tool offers functionality with Facebook, Twitter, Instagram, and LinkedIn. However, if you're looking to branch out with your social media strategy, you might want to investigate which providers offer additional platforms and, more importantly, how much they cost.
TikTok, Snapchat, Reddit, and Tumblr, among others, are far from standard in the average social media tool, but you can absolutely find them. Loomly, for one, is a great option, although it could cost you a bit extra to get all the coverage you're looking for.
Cost of Social Media Management Services
If you're looking to truly break open the potential of a social media campaign, social media management services are the best way to go.
The price is understandably a bit higher, typically between $4,000 to $7,000 per month, but the results you'll see from such social media marketing specialists will be more than worth it.
Unlike social media management tools, these services offer everything from marketing strategy to paid advertising to improve your overall strategy on social media. Because of this, social media management services vary greatly in cost depending on a wide range of factors, including:
- The size of your company
- How often you plan on posting
- The type of services you require
- Which platforms you want to share content on
- The level of analytics you need
- Whether or not you'll provide customer service through social media
When it comes to social media management services, the varying costs make it imperative to get a customized quote before you make a decision. To get a good idea of what's out there, take a look at a few tools and services we have reviewed below.
Social Media Management Stats
Unlike other aspects of your business, measuring how important social media is to building a growing company is pretty difficult. With abstract metrics and unique approaches to success, having a few statistics to drive the message home certain never hurts.
- Half of the world population uses social media (that's 3.8 billion people)
- 97% of digital consumers have used social media in the last month
- 45% of consumers have reached out to a company on social media
- 52% of brand discovery happens in public social feeds
- 55% of social marketers labeled measuring ROI as their top concern
- According to a 2011 study, marketers see an average 95% return on investment on social media management
If these statistics don't highlight the value and importance of setting up a social media management strategy for your company, we don't know what will.
Best Social Media Management Tools and Services
Now you know what social media management involves, its benefits, and the cost factors that will determine what sort of price quote you can expect, here are some examples of the companies that can help you. We've put together a selection of the top social media management tools and services available in 2021.
Do It Yourself: Social Media Management Tools
If you'd prefer to be hands-on with your brand's social media, then there are some brilliant tools you can choose, to manage how you go about this. Social media for business shouldn't involve logging into a standard Facebook or Twitter account, just like you would with a personal page. Businesses need to be smarter.
The best social media management tools let you schedule updates, manage customer service comments efficiently and learn about trends in how your customers interact with your brand. Some of the best social media management tools include:
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Best for publishing social media posts
Best for providing customer service
Best for affordable listening tools
Best for large businesses
Best for managing multiple social profiles
Best value for money
Best for collaboration
Best for small business marketing
Best for flexible pricing
– Extensive publishing, engagement, analytical and listening features
– Extensive publishing, engagement, analytical, and listening features
– Great social media listening
– Extensive marketing features not just social media
– Can post to Tiktok and Snapchat
– Affordable for wide functionality
– Extensive organizational/team features
– Email marketing features
– Good range of publishing and analytical features
– Listening features are an add-on
– Capped profiles on most expensive plans
– Has posting limit
– Very expensive
– Unable to bulk schedule via import
– Not great for larger businesses
– No image editor or listening features
– Low number of social profiles
– Lacks advanced Publishing features
$49 per month
$99 per user per month
$25 per month
$800 per month
$25 per month
$10 per month
$29 per user per month
$20 per month
$12 per month
Business Professional: Social Media Management Services
The question remains, is it smarter to attempt to tackle the social media feeds for your business yourself, or to trust this vital service to an expert? Done right, social media management can transform the way you interact with customers.
This isn't something you can easily fit in between all your other business tasks, so think carefully before attempting to do it yourself.
If you're confident in your ability to run a successful social media campaign, the above tools will be a great start. However, if you're interested in significant improving your company's presence on social media, the professional services listed below will not disappoint:
Best overall social media management service
Expert service for small businesses
All-around Facebook marketing
Modern, analytics rich service
Facebook-focused, “no BS” service
Best Social Media Platforms for Business
Social media is made up of dozens of platforms, and knowing which ones can help your business is the first step in truly tapping into your potential. Take a look at how each of the platforms below match up against each other so you know where to focus your energy.
With approximately 3 billions users worldwide, it's safe to say that Facebook is still the all-powerful social media giant. Not having a Facebook account, at least for businesses, is a profoundly bad idea, as many people will simply assume you don't exist without one.
While many say that Facebook is “for old people,” the reality is that its biggest demographic remains those between the ages of 18 and 34, so don't forego a Facebook account just to seem like you're “hip with the kids these days.” Simply put, if you don't have a business Facebook account, get one.
As the proverbial second fiddle to Facebook's mammoth social media presence, Twitter represents a different albeit valuable option for businesses. It's not nearly as necessary for you to have a Twitter business account, but it does provide a unique opportunity to build a loyal following.
With its 280-character limit, Twitter is perfect for sharing company news, announcing sales, and engaging with your customers in a meaningful way. You can even use it as a form of customer service, as users will typically reach out — either in threads or direct messages — to get help with your product. Plus, with more than 300 million users worldwide, you can really reach the masses if you need to.
Instagram isn't just for pictures anymore. With 1 billion worldwide users, businesses have begun to see the value in this Facebook-owned social media platform. Between posts, stories, and now Reels — Instagram's answer to TikTok — you can reach users in a wide range of other ways, and it works.
According to statistics, over 200 million Instagram users look at one business page per day, which provides a substantial market for your business ventures. Plus, with unique features like “See More” built right in for businesses, you can really make an impact if you take advantage. Plus, Instagram's demographics lean decidedly younger, so if you want to jump into that market, here's your chance.
Obviously not the go-to option for social media, but LinkedIn does offer some benefits for businesses looking to keep their presence as professional as possible. In addition to being able to share content, you can also recruit and hire talent directly from the app.
Plus, while you might not think of LinkedIn when it comes to social media, the reality is that the platform boasts approximately 750 million users, which means you can reach a hearty number of potential customers, particularly if you're a more business-minded operation.
Get a Quote for Social Media Management Today
Getting on top of your social media marketing strategy is imperative to succeeding in the world of business today. And, as we've shown here, social media management is the most effective way to get in the fight.
Picking the right solution, however, can be a bit daunting. But with an earnest understanding of your options, and a customizable quote, you'll be able to decide on how you're going to tackle your social media strategy.
A social media manager handles their business's online social interactions. This entails administering multiple social accounts, including planning, scheduling, and publishing posts as well as responding to socal audience interactions. To make their efforts more successful, managers might also focus on additional tasks including collaborating with coworkers for content, performing data analysis of previous posts, and tracking online mentions of their brand alongside competitors' brands.
To break in, try learning more about the common management tools used for each platform. Relevant areas of expertise include PR, digital marketing, advertising, journalism, and the creative arts.
Loomly's unlimited posting and scheduling.
Social media management tools start at around $25 per user per month, though the most cost-effective plans typically offer a broader range of features for a higher monthly cost of around $100 to $200 per user per month. In addition, if using software, you'll have to factor in the time and resources that your employees will need to devote towards social media management.
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