Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation.
Social media managers are experts at handling social media activity, from responding to customer comments to developing strategy on how to achieve long term marketing goals by publishing original content. However, there are also social media management tools that give you control over your own strategy.
Even if your time is limited, social media management tools and services can make your social media presence a priority. And if you aren’t making social media a priority at this point in the game, you’re in trouble.
Social media plays an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.
If you're keen to kickstart your business' social media strategy, there are expert services you can consult with. You can use our simple tool to get a few comparable quotes for digital marketing and social media management services.
In this comprehensive guide, we’ll explain how you can take advantage of social media management and traverse the media landscape in style.
Getting Started with Social Media Management
Engaging with your audience through social media is more important than ever. Customers interact with brands via Twitter, Facebook, Instagram, LinkedIn and more, and they expect fast responses and professional outputs.
That's where social media management comes in.
Social Media Management Tools
If you're just dipping your toe in the social media marketing waters, do-it-yourself tools are a great way to get started. These platforms can help you manage your own campaigns with simple, comprehensive interfaces designed for the most novice of social media manager.
Plus, social media management tools are often very affordable, and many offer free versions to test out before you buy. However, if you want to really make a difference on social media, you're going to need a bigger boat.
Social Media Management Services
While social media management tools can help your company increase the quantity of your content, improving the quality of your content is just as important when it comes to engaging your target audience.
Fortunately, social media management services are equipped with the knowledge and resources to manage your social media presence right. Through targeted posting, sponsored ads, and a wide range of social media tactics that are far beyond common knowledge, these services can bring your social media game to the next level.
The Key Elements of Social Media Management
Whether you hire a social media marketing service or take advantage of a wide range of tools, you'll be able to transform your strategy from drab to fab without spending too much or wasting too much time. Take a look at some of the key elements of social media management below.
Manage multiple accounts
Given the state of social media today, one of the hardest aspects to keep up with is all the different accounts. Between Facebook, Twitter, Instagram, LinkedIn, and now TikTok, the sheer number of accounts you have to manage can be enough to overwhelm even the most experienced of marketing managers.
With social media management, all those accounts get narrowed down to a single platform. You'll be able to post on every single one in an instant, saving you hours of time on a daily basis. Plus, with the ability to post the same content on multiple accounts at once, you can be ensured that your strategy is as consistent as it is on-brand.
Schedule posts in advance
Perhaps one of the unfortunate facts about social media is that the best times to post rarely line up with when you're actually online. This means that you have to disrupt your day and post content during random times without a lot of cohesion.
Social media management software fixes all of that. It allows you to schedule posts in advance to go live at whatever time you see fit, regardless of what time it is at the moment. You'll even be able to schedule multiple posts days, week, and even months in advance, so you can knock out your whole social media strategy for the year in just a few hours if you have the time.
Monitor comments and respond efficiently
With 54% of consumers wanting customer service over social media rather than phone or email, the ability to respond quick and efficiently is key. With standard social media platform functionality, this is a serious chore that likely involved a 24/7 rep that can keep track of all of it for you.
Fortunately, with social media management software, you won't be forced to be on call at all times. You'll be able to easily reach out to customers commenting on content, as well as provide chatbot functionality (depending on the software) to respond immediately to give you a bit of time to formulate a response.
Analyze social engagement
While social media platforms often offer some kind of monitoring tool on their own, the getting a complete picture of who is engaging with your content can be tough without a bit of help.
Fortunately, with social media management software, you can get all the information you need to see who is engaging with your content, how often, and where they're coming from. This will allow you to strategize better in the long run, as you'll know what works and what doesn't.
Receive comprehensive analytics
Understanding how is commenting and how often is important, but the key to effective marketing is a robust set of analytics, and many social media platforms lag on that front.
But with social media management software, you can get the comprehensive reporting tools to truly inform your strategy from top to bottom. You'll get access to demographic numbers, geographic stats, and a wide range of other analytics that will provide actionable data to improve your social media presence across the board.
Collaborate on content
The constantly shifting standards of social media make it hard to make an impact, particularly as a business. There's so much noise combined with all that viral content, decreasing your ability to reach customers in a meaningful way. That's where a team of people can come in handy, and with social media management software, they can work together.
While platforms don't allow for much collaboration, social media management software is a cloud-based platform that can be accessed by all your employees at once. This allows them to collaborate on specific posts or full-on campaigns, so you can get the most out of every post.
How Can Social Media Benefit Your Business?
Social media management tools and services are designed to make marketing easier, which ultimately increases profits. After all, what's the point of paying for new software or services if they aren't going to improve your bottom line? Social media management tools and services come with a bevy of helpful benefits that will reinvigorate your marketing efforts and put your company in front of your target audience.
Social media management can help you:
- Save time – by scheduling posts in advance, rather than burdening yourself with remembering to post at peak hours during the day.
- Increase authority – by posting multiple times a day on a wide range of platforms.
- Understand your audience – by providing in-depth analytics that explain who is following you, where they're coming from, and what they want from your business.
- Improve customer support – by creating a simple pathway for customers to inquire about your company through social media and making it simple for you to respond.
- Take control of your brand's reputation – by allowing you to monitor comments and feedback more closely, and respond as quickly as possible.
- Foster innovation- by encouraging creative collaboration across new platforms, for each social media campaign.
Clearly, social media management has benefits. But, understanding how it works is only the first step in deciding whether or not you should purchase one of these tools or services for your own business. So, what’s the next step? Cost.
How Much Does Social Media Management Cost?
Social media management tools and services vary in costs, which is why it's so important to get a tailored quote before you make a decision. Above all, you'll want an accurate estimate of how much social media management tools and services will cost for the particular scale and needs of your business.
Cost of Social Media Management Tools
Most social media management tools charge by two important factors: the number of accounts you plan on managing and the number of posts you plan on scheduling in advance.
Social Media Accounts
The beauty of social media management tools is your ability to schedule posts for Facebook, Instagram, Twitter, and even LinkedIn from a single platform. However, depending on how many accounts you're looking to manage, the price could go up.
Whether you're popular on a wide range of platforms, or just have six different Twitter accounts that you want to manage, make sure you know exactly how much it costs to add extra accounts to your service, as it could cost you a pretty penny.
Social Media Posts
The primary purpose of social media management tools is to schedule posts in advance so you don't need to perfectly time out your day to hit those peak hours. However, if you're trying to take the “quantity over quality” approach, you might need to pay a little extra.
Even if you only have one account, some social media management tools will put a limit on the number of posts you can schedule in advance. The more posts you want to schedule, the higher the price, so make sure you take that into account when picking your tool.
Cost of Social Media Management Services
If you're looking to truly break open the potential of a social media campaign, social media management services are the best way to go.
The price is understandably a bit higher, typically between $4,000 to $7,000 per month, but the results you'll see from such social media marketing specialists will be more than worth it.
Unlike social media management tools, these services offer everything from marketing strategy to paid advertising to improve your overall strategy on social media. Because of this, social media management services vary greatly in cost depending on a wide range of factors, including:
- The size of your company
- How often you plan on posting
- The type of services you require
- Which platforms you want to share content on
- The level of analytics you need
- Whether or not you'll provide customer service through social media
When it comes to social media management services, the varying costs make it imperative to get a customized quote before you make a decision. To get a good idea of what's out there, take a look at a few tools and services we have reviewed below.
Social Media Management Stats
Unlike other aspects of your business, measuring how important social media is to building a growing company is pretty difficult. With abstract metrics and unique approaches to success, having a few statistics to drive the message home certain never hurts.
- Half of the world population uses social media (that's 3.8 billion people)
- 97% of digital consumers have used social media in the last month
- 45% of consumers have reached out to a company on social media
- 52% of brand discovery happens in public social feeds
- 55% of social marketers labeled measuring ROI as their top concern
- According to a 2011 study, marketers see an average 95% return on investment on social media management
If these statistics don't highlight the value and importance of setting up a social media management strategy for your company, we don't know what will.
Best Social Media Management Tools and Services
Now you know what social media management involves, its benefits, and the cost factors that will determine what sort of price quote you can expect, here are some examples of the companies that can help you. We've put together a selection of the top social media management tools and services available in 2019.
Do It Yourself: Social Media Management Tools
If you'd prefer to be hands-on with your brand's social media, then there are some brilliant tools you can choose, to manage how you go about this. Social media for business shouldn't involve logging into a standard Facebook or Twitter account, just like you would with a personal page. Businesses need to be smarter.
Social media management tools can let you schedule updates, manage customer service comments efficiently and learn about trends in how your customers interact with your brand. Some of the best social media management tools include:
Best overall social media management tool
Best for unlimited posting
Best for collaboration
Best for marketing tools
Best for customizability
Best for Twitter users
Best for growing businesses
Best for bloggers
Best for ease of use
Best for large companies
Best value for your money
Buffer is one of the more popular social media management systems on the market today, offering an array of great features paired with a truly intuitive interface that is easy to get the hang of fast. It offers a free plan that allows up to three social channels, ten scheduled posts, and one users, as well as a 14-day free trial of its variety of paid plans, which offer more accounts, more posts, and more users.
- Very intuitive interface
- Works across virtually all platforms
- Great free version
- Separate analysis plans
- Not great for enterprise businesses
If you're looking to really jumpstart your social media strategy, Hootsuite might be your best option. This platform allows for unlimited posts on every single pricing plan (except the free one, which allows for 30) so you can really get yourself business out there. Plus, with robust analytical tools, you can find out what works and what doesn't for a more pointed strategy.
- Massive feature catalogue
- Unlimited posting for all paid plans
- Free plan available
- Uninspired design
- Very expensive high tier plans
Sprout Social is pointed directly at businesses, particularly large ones, by offering enterprise-level solutions without a free option. However, you do get a 30-day free trial on every plan (much longer than the standard 14-day trials), so you can really test out this hearty social media management plan before making the decision for yourself.
- Huge number of features
- In-depth analytics tools
- Built-in CRM functionality
- No free plan
- Paid plans are expensive
If you're using social media management to share your own content, CoSchedule might be your best option. This organizational tool keeps track of all your campaigns in as many formats as you'd like, from to-do lists to calendars. You'll even be able to integrate with content creators like WordPress to instantly publish content as you drag-and-drop, and the simple posting allows you to post on multiple accounts at once, saving you the time you need for larger projects.
- Comprehensive collaboration tools
- WordPress integration
- Marketing tools in higher tier plans
- No free plan available
- A bit of a learning curve for newbies
Hubspot is another paid-only option, and social media management is admittedly not its core product, but it is included in the robust marketing tools offered in its platform. You'll be able to get some serious insight with reporting tools, and be able to integrate social media management into the rest of your marketing strategy with ease.
- Comes with robust marketing platform
- Robust analytics tools
- Built to scale with your business
- No free plan
- Incredibly expensive
All right, back to the free options! Tweetdeck is free tool designed exclusively for Twitter that allows you to schedule posts in advance. It's very bare bones compared to the other options on this list, but if you need a cost-free solution to schedule tweets ahead of time while you look for another platform, Tweetdeck has you covered.
- Simple, intuitive design
- Great for engaging on Twitter
- Entirely free, no paid plans
- Only available for Twitter
- No advanced features
Business Professional: Social Media Management Services
The question remains, is it smarter to attempt to tackle the social media feeds for your business yourself, or to trust this vital service to an expert? Done right, social media management can transform the way you interact with customers.
This isn't something you can easily fit in between all your other business tasks, so think carefully before attempting to do it yourself.
If you're confident in your ability to run a successful social media campaign, the above tools will be a great start. However, if you're interested in significant improving your company's presence on social media, the professional services listed below will not disappoint:
Best overall social media management service
Expert service for small businesses
All-around Facebook marketing
Modern, analytics rich service
Facebook-focused, “no BS” service
Considering its status as the most popular social media platform in the world, marketing on Facebook is more than a good idea; it's a necessity. That's why Hibu Social focuses on getting your business the attention it deserves on everyone's favorite social media platform.
Through social monitoring and targeted ads, Hibu Social taps can get your content in front of your target audience for the right price. They'll even send monthly analytic reports so you know that the bang is worth the buck.
Plus, when you set up with Hibu social media services, you can also access search marketing, website services and more.
- Speedy and accurate
- Easy to use
- Free consultations
- For small businesses but not large ones
If you're looking for a service that will manage a variety of accounts, Lyfe Marketing can help you out. By managing marketing on platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, and even Google Plus, this social media marketing and management agency.
With management and advertising packages available for small and mid-sized businesses, you'll be able to pick and choose exactly what you need to become a success. Plus, with other services available, you can completely revamp your entire marketing strategy.
- All-in-one social media solution
- Facebook, Twitter, Instagram, Pinterest, and LinkedIn management
- Offers SEO marketing, web design, and social media advertising
- Not great for larger companies
- No free version available
- Higher price than average
If data driven results on social media are what you're looking for, SociallyIn can help you out. This simple, comprehensive platform will allow you to get a clear picture of your social media presence and will take make a unique, concerted effort to help you make an impact.
Through well-researched targeting and innovate engagement tactics, SociallyIn stays ahead of the shifting trends so that you're always on the cutting edge of algorithm change and attitudes shifts.
- Covers Facebook, Twitter, Instagram, and LinkedIn
- Up-to-date on trends like influencer marketing
- Robust analytics features
- No add-on services like SEO
- Some growing pains with learning platform
- Struggles with website development at times
Get a Quote for Social Media Management Today
Getting on top of your social media marketing strategy is imperative to succeeding in the world of business today. And, as we've shown here, social media management is the most effective way to get in the fight.
Picking the right solution, however, can be a bit daunting. But with an earnest understanding of your options, and a customizable quote, you'll be able to decide on how you're going to tackle your social media strategy.
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