Get your exclusive TechCo news, guides and reviews!


The Roadmap to Effective Product Development

By | Nov 18, 2016 at 10:30 am

The path to success is never a straight line. In the area of product development, this is more true than ever. And unfortunately, that curvy path can easily leads to a dead-end. Just look in the graveyard of Kickstarter. But there are amazing success stories…


Customer Cognitive Overload Is Why People Keep Leaving Your Website

By | Sep 30, 2016 at 4:35 pm

If customers aren’t staying on your website for very long, it could be because their user experience was unpleasant, complicated, and downright unreasonable, which is probably making them leave your website before making a purchase. Lisa Murray, UX/IA Strategist at Zion and …


3 Steps to Outsource Product Development

By | Aug 22, 2016 at 8:15 am

In-house software development can be expensive.  Skilled programmers can demand handsome salaries and are often very difficult to find. Assuming you do find skilled programmers your company may not have the knowledge or expertise to successfully manage and bring a product to …


Building Brand Formation into the Startup Journey

By | Oct 1, 2015 at 6:00 pm

There has never been a wider gap between the top and the bottom in the world of startups than what we see today. Over the last three years, the peak valuations that startups have received from private and public markets have reached unprecedented values. …


5 Bad Habits To Avoid When Video Conferencing

By | Sep 26, 2015 at 12:00 pm

As many enterprises continue to face the challenge of maintaining connectivity across decentralized and remote work teams, it’s no surprise that online meetings and collaboration solutions will continue to soar in the business realm. Moreover, now that so many companies …


4 Steps to Scale Fast and Not Kill Your Company’s Momentum

By | Sep 1, 2015 at 9:00 pm

Things are going great. Your company is growing faster than a teenager in baby clothes…Huh?? You get the point. While this is an exciting time, it’s also a time when your company is vulnerable. Scaling fast generally means things are headed in a positive…


6 Actionable Competitive Strategy Tips

By | Aug 18, 2015 at 4:00 pm

Thinking of launching a startup? Have an ecommerce business that is very “flat” in terms of sales growth and profits? The stark reality is that, whether you are just starting out of whether you have been around a while, you have or will have…


6 Tips for Designing the Perfect App Icon

By | May 9, 2016 at 10:17 am

You’ve developed a new app and you want it to be the next big thing, of course. You know it’s good; you know people will love it. Now here’s where the real challenge begins – how do you get them to find it. In…


4 Ways Technology Helps Build better Customer Relationships

By | Aug 6, 2015 at 10:00 am

Let’s be honest – given the choice, would you prefer to use using the self-service checkout in your local store? Would you choose to interact with the computer which scans your shopping and insists that there’s an “unexpected item in the bagging area”? Thought …


How Startups Should Consider Whether to Automate Business Processes

By | Aug 10, 2015 at 9:00 am

No matter how tech-savvy they are, entrepreneurs often agonize when deciding whether to automate. Automation has a great track record, but it is sometimes perceived as risky because of a couple common misperceptions. However, when all factors are considered, the benefits of …


Need for Speed: User Behavior, Conversions, and Web Tweaks

By | Jun 7, 2015 at 10:00 am

Webmasters, marketers, and site/app owners are bombarded with myriad tips and tricks to improve conversions and grow the bottom lines on their web properties. These range from improving technical SEO to bettering social engagement rates, to even working on page design and …


4 Reasons the Customer Experience Needs Open Standards

By | Feb 8, 2015 at 10:00 am

It’s a rainy day and you’re traveling to a town you’ve never been to before. You check the local tourism website to see what there is to do in the area. The website shows you museums, restaurants, and other indoor related activities. Fast forward…


3 Reasons Sales & Development Teams Must Communicate

By | Feb 4, 2015 at 9:00 am

The relationship between a quarterback and receiver is synonymous with a salesperson and their developer. If the quarterback doesn’t throw the ball, the receiver can’t make the touchdown. Similarly, a salesperson can’t close a deal if he or she doesn’t a …


How Virtual Reality Can Improve Your Driving Experience

By | Jan 23, 2015 at 2:30 pm

This is a sponsored article by our partners at Ford. Typically we associate virtual and augmented reality technology with fun and games, thanks to Oculus Rift or Google Glass. But Ford Motor Company takes immersive virtual reality very seriously. Ford is the first automaker …