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Product

6 Actionable Competitive Strategy Tips

Thinking of launching a startup? Have an ecommerce business that is very “flat” in terms of sales growth and profits? The stark reality is that, whether you are just starting out of whether you have been around a while, you have or will have…

Product

5 Steps to Improve Customer Retention

Customer retention is undervalued. I’m not the first person to say this, and I certainly won’t be the last, but sadly many businesses aren’t taking heed. According to the book ‘Marketing Metrics’: “the probability of selling to an existing customer is 60 – 70%….

Advertising

When do Startups Need Marketing Automation?

Marketing automation is an enticing and misleading phrase at the same time. Who doesn’t want some magical marketing machine that automatically brings in new leads and turns them into customers? The reality is that it doesn’t take much to get your first automated marketing…