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Public Relations

3 Ways To Make News For Your Business

By | Jun 22, 2015 at 9:00 am

Unless you are a giant multinational conglomerate, the probability of scoring major media profiles is dim at best. This advice is based on 25-years of “making news,” without the advantage and oppressive cost of engaging leading public relations advocates. These three simple …

Public Relations

The Ultimate Checklist for Your Startup’s Media Pitch

By | May 13, 2015 at 11:00 am

You’re at your desk, ready to press Send on your media pitch, and the niggling doubts begin. Is this the best it can be? Am I missing something crucial? Once you hit Send, you can’t take it back. To give you a bit more…

Public Relations

How to Pitch Journalists about Your Startup

By | Apr 15, 2015 at 10:00 am

Ali Tehrani had his first experience with how to pitch journalists while running a Kickstarter campaign. The typical process goes: reach out to journalists you’ve heard of, Google your competition to find more journalists, keep track of everything in a spreadsheet, and …


How to Navigate the Land Mine of Press Embargoes

By | Jan 9, 2015 at 10:00 am

To journalists, press embargoes are something we have to deal with, not ideal but part and parcel of the job. To entrepreneurs, press embargoes can be a land mine. A press embargo is when a company makes an announcement with the agreement that it…


Ex-TechCrunch Writer Jason Kincaid Tells the Harsh Truth about Tech Reporters

By | Jan 5, 2015 at 7:00 am

Then-TechCrunch writer Jason Kincaid was attending a press event in San Francisco, frantically trying to finish his story before the embargo lifted. When someone from the company came over to ask how things were going, he blurted out: “I hate you.” That cruelty may…


9 Journalist Pet Peeves for Pitching

By | Dec 15, 2014 at 12:30 pm

In November, Fractl and BuzzStream released a study on how journalists like to be pitched, based on talking to 500 writers and editors. Now, they’ve collected 50 journalist pet peeves. Reporters from sites like TechCrunch, Mashable, and Wired all weighed in, and the results …


Tips on the Y Combinator Application and 12 Other Things We Learned from Sam Altman’s Reddit AMA

By | Oct 12, 2014 at 10:00 am

Over a week ago, Y Combinator President Sam Altman went on Reddit to give an AMA (“Ask Me Anything”). Given Altman’s recent investment in the community news-sharing forum/website, many of the questions focused on the $50 million in new financing and what it …


The Downsides of Completely Automating Your Marketing Department

By | Oct 5, 2014 at 12:00 pm

The Internet, and information technology in general, has completely redefined how marketing and customer relationships are built, maintained and grown. For the most part, these advancements make it easy and cost-effective for businesses to engage current and potential consumers …


Startup PR Basics: How to Handle Press Releases, Media Lists, Pitch Emails, and Follow Ups

By | Sep 15, 2014 at 12:00 pm

Want a subscription to The first 5 people who tweet this article and mention @techcocktail will get a free 6-month Business subscription ($450 value). Right now, startup PR is pretty much a lose-lose situation for entrepreneurs and journalists. You entrepreneurs send out …


PR 101 for Startups: When, why, and how to hire a PR firm

By | Sep 3, 2014 at 6:00 am

  “Can you get me some media attention?”  As the owner of a public relations and public affairs firm, I should be thrilled to hear these words from a potential client.  In reality, it’s a terrible place to start the conversation.  Too many times startups…


4 Ways to Build Your Thought Leadership

By | Aug 3, 2014 at 10:00 am

This post originally appeared on Foxtail Marketing’s blog, The Fox Den. Thought leadership is the new big thing on the Internet. As everyone gains a microphone and the ability to broadcast their thoughts and ideas, it becomes increasingly difficult to sort through the …


10 Ways Your Email Pitch Is Offending Journalists 

By | Jun 4, 2014 at 1:30 pm

In my career as a tech startup journalist, I’ve probably seen over 10,000 pitches. And as much as I love entrepreneurs and all that they represent, I can’t help being offended by many of them. I don’t like being offended, and I’m sure you…


8 Tips for Drawing a Crowd at Your Next Trade Show

By | May 27, 2014 at 4:00 pm

Attendance at trade shows is on the rise, so setting up a booth at one of these events can be a great way to market your business or product. However, it is important to take certain steps to ensure that you are drawing in…


5 Steps to Starting a Hyperlocal Startup

By | Apr 27, 2014 at 10:00 am

If you’ve got a new startup baby, well then, congratulations are in order! Like all new parents, you would want the best for your business so that it will flourish and prosper. Luckily, there are many ways people can find out about your local…