March 1, 2017
You have a lot of responsibilities as a business owner. You need to make sure that your employees are safe on the job, that you aren’t falling into any legal pitfalls, and that you’re staying competitive on the market. On top of all this, it’s crucial that you and your employees aim for a socially responsible environment at work.
This could mean anything from staying green to giving back to the community. Here’s a look at some of the ways you can be socially responsible, the benefits of doing so and the impact it will have on customer perception of your business.
The best place to start off when thinking about social responsibility is keeping your company green. It’s possible to do this by setting up a plan of recycling for your company. If you have a lot of wastage in your business that is filling up landfills, it could be costing you a fortune.
It may also be causing a negative impression of your business. By not recycling it suggests that you don’t care about the environment. To prove to your customers this isn’t the case, you should start using recyclable materials in your business model. A lot of businesses are now using recyclable packaging, making things easy for the customer and better for the planet. Alternatively, you can show your support for renewable energy with commercial solar panels. These panels could heat and light your office without any fossil fuels needed. It will make your business look modern and committed to creating a better world.
You may also want to think about showing your support for charitable causes. This doesn’t necessarily mean that you have to donate money yourself. It is possible to do this by setting up your own charity foundation as part of the business. Or, by donating a certain percentage of your earnings to charity. But you can also simply encourage your customers to donate when making purchases. Domino’s pizza did this by offering customers the choice of donating to a charity they support each time they make a purchase.
Alternatively, you could arrange a business event designed to show the people behind your company. One possibility would be to donate time rather than money. Enlist your employees in a voluntary campaign to help out in the community. This is a great way to introduce local customers and clients to the real people behind your business. Something like helping build homes, working with children or aiding the homeless in the community would all send the right message.
Impact of These Campaigns
There will be several impacts of campaigns like this. First, it puts your business in a more positive light. It shows that you are one of the better companies and will give you an upper hand over your competition. You may even find that you gain interest from customers of businesses that are not considered to be pulling their weight on issues like this.
You may also be able to use the messages behind these campaigns in your promotion and marketing. For instance, you can take a leaf out of Amazon’s book. They printed messages about recyclable materials on their packaging to highlight the change they made to their business model. This alerted customers to the change and helped promote a positive spin.
By engaging in social responsiveness, you may also discover that your company attracts attention from the media. Media organizations are often on the lookout for a big or small businesses that have helped the community. With the right PR, you can guarantee that it becomes a huge story. It might even go viral, and at that point, your reach will dramatically increase.
Help the Workforce and the Customers
This type of thinking in your business model will benefit the workforce as well. They will be part of the campaign to make the business better and more responsible. As such, they will feel connected as a team and work harder to deliver on goals.
Of course, the most important impact of these types of campaigns is that it shows customers who you are. Essentially, you’ll be ‘showing some skin.’ This is an industry term, and it describes how companies can be more than just a business. Instead, they can help customers feel connected to them by showing and representing the people behind the company brand. As such, social responsive in a work environment can generate customer loyalty. It can mean that customers will always buy from your business — not due to the brand name but rather due to the ideas of social responsiveness connected to that brand.
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