February 27, 2015
Being active on social media is an essential part of your marketing plan. As of 2014, more than approximately 1.8 billion internet users have accessed social networks; 70 million of those people are in the United States. Despite the ubiquity of social networks, market potential is still increasing, as user figures and user engagement continue to grow.
Entrepreneurs understand the importance of engagement with customers as their companies continue to grow. Building a strong reputation online can make or break your brand. You need to create top quality content while engaging with your audience. This can be an issue for startups on a tight budget, because it requires planning. That's why Tech.Co created a list of free tools that can help you boost online engagement:
Part of creating a great social media calendar is finding a balance between sharing informative content without being annoying. You want to provide value, but don’t want to go overboard. WriteRack helps you with the frequency and content pushed out on Twitter. You can directly copy and paste what you want to tweetstorm. It will automatically format it into a series of tweets and post them one after the other and order it accordingly.
When creating an effective social media strategy, it's important to understand what is getting attention and what is not. Click to Tweet helps you manage and monitor your Twitter links. You can access to edit, view stats, and copy your links are all easily accessible. An alternative is Bitly.
If you think 140 characters are not enough to send an important message, think again. People want information fast, so you have to make sure to grab their attention with important facts. The MyTweetLinks plugin for WordPress increases Twitter traffic by letting your readers share your blog's main points on Twitter.
Brands recognize the value of having a presence on Instagram. According to research by the GlobalWebIndex, Instagram is the fastest growing social media sites worldwide, increasing its active user base by 23% monthly. Latergram is a great tool to help you plan & schedule your Instagram posts.
SharedCount is a service that looks up the number of times a given URL has been shared on major social networks. When sharing a specific content, this a great tool to track engagement of one link in various social media sites, including Facebook and Twitter.
Part of engaging with your audience is identifying community leaders and engaging with them. SocialRank helps you find these influencers in Twitter.
How popular are you? Check your “Klout Score,” a numerical value between 1 and 100 of your social influence. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content. It's a great tool for businesses who want to stay relevant on Twitter by tweeting the right content and staying engaged.
When someone clicks on a hashtag on any of social network, they’ll automatically be shown all other public posts that include the same hashtag. This is incredibly valuable for a small business because it can expose content to a wider audience, and help businesses get found. Ritetag gives you instant tips on how to improve reach and engagement of your or someone else's tweets through Hashtag analysis.
Riffle is a cheat sheet for Twitter profile information. Riffle by CrowdRiff teaches you about your Twitter community in a way that's practical. When you're trying to find a few influential people on Twitter to help increase your reach, this is quick way to get the information.
Buffer Free Plan:
In terms of specific days and times to post on different social media, there are optimal time for best engagements. For example, engagement rates are 18% higher on Thursdays and Fridays on Facebook. With Buffer's free plan, you're able to schedules posts simultaneously to various social media networks.
Over half of all web traffic comes from mobile devices, but sharing from mobile browsers can be diffilcult. Flare Pro is fully responsive, optimized for iOS and Android, and offers a gorgeous, snappy sharing experience within the browser
Free website plugins like share buttons, follow buttons and content recommendations. AddThis's audience platform enables brand marketers to deliver interest-based advertising to social influencers. The site reaches 1.3 billion unique visitors monthly and is used by more than 14 million web publishers.
This all- in- one share buttons plugin makes is easier for visitors to share content from your website. Display all social sharing buttons nicely on your blog and make it look amazing.
You need to share your content.Build a community of active readers & commenters. Log in to your Disqus account, and you'll find a news feed with stories from the people, blogs, and websites you follow on the network. You'll also see the latest comments on your own site
Customers have the power to propel a company to success or failure. If you want get real-time consumer insights that help keep happy customers loyal and turn unhappy customers into advocates, ask them directly. This online survey & form builder makes it easy to create device agnostic web forms.
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