23 Tools Your Online Business Should Use in 2016

January 24, 2016

4:00 pm

When you think of setting up of online business, you ought to have complete knowledge of the functional mechanisms and finer nuances that propels the growth of an organization. To attain a strong position in the market, first you have to work on all the aspects of the online business, divided into seven different categories:

  • Marketing
  • Conversion & Lead Generation
  • Business Management
  • Project Management & Communication
  • Customer Service & Retention
  • Social Media Marketing
  • Web Hosting & Security

All these factors are combined in a business and are all essential to gain an edge over the competition. Dealing in all categories can be tough, as roadblocks you never thought comes in your way while managing the business. With a solid strategy and right tools, you’ll be on your way to reaching your business goals.  Below is the list of 20+ must to have tools that all online business owners can utilize:


Curated: An effective marketing tool for online businesses that allows for instant content search and easy save & share your email list. It’s a great tool for collecting & sharing truly engaging content with your audience.


Content Marketer: The best tool to connect with your end users’. It supports content promotion, link building, and connecting with influencers. It’s the tool you can use to find the contact information that’s of high importance for any online business.

Content Marketer

Referral Saasquatch: It is a complete customer referral marketing platform where you can build and manage customer referral programs for your business. It is easy-to-use and encourage more effective advertising of your business.


Conversion & Lead Generation

Optimizely: The best tool for running A/B tests on your website (comparing two versions of a web page). With this tool, you can drive more engagement and conversion rate on your website.


LeadChat: A tool that works as a lead conversion engine for a website. The tool incredibly increases the online conversion rate. It’s an easy to install live chat widget tool that helps a business to convert live chats into business leads.


SumoMe: A tool that can be used to drive more traffic, conversions, and engagement on your website. It has an entire suite of tools that include the Scroll Box, the Smart Bar, the Image Sharer, the Content Analytics and others.


Business Management

Xero: Get a real-time view of your cash flow with this smart online accounting tool that is an alternative to QuickBooks. This tool helps you to manage invoices, bank reconciliation, inventory, purchase orders, bills, expenses, and more.


Chartio: Chartio is an excellent choice for online businesses, this tool support cloud-based business intelligence that helps you to organize quickly, visualize, and analyze complex data related to your business.


Recurly:  It’s a business management tool that automates the billing process, and accepts multiple payment methods for subscription-based businesses and products. The tool is easy to setup on the websites and seamlessly integrates the billing tasks.


Project Management & Communication

Basecamp: Another best tool that can be used to manage business projects & communication. It’s a blend of tools that allow you to store & organize key files & assets, and make sure everything related to business managed in a right way.


Asana: The tool provides the easiest way of project management for teams, and everyone know what they are doing. It helps an online business to track their work and get results in a quick & instant manner.


Trello: With Trello there is no need to rely on lengthy email threads, out-of-date spreadsheets, sticky notes, and software for project management. The tool prepares a visual representation of your projects in the form of cards, and you can see everything about your project in one glance.


Customer Service & Retention

Intercom: The best customer retention tool that gives you a new way to communicate easily with your customers through targeted mobile apps and email messages. The four different products are integrated into a tool that can be used to collect customer feedback, chat with customers, create email campaigns, and provide support.


SatisMeter: A business tool that helps you to know more about customers’ through NPS surveys (Net Promoter System). SatisMeter is an incredibly effective way to know how happy your customers are. The tool can be installed onto any website in less than 10 minutes.


Packs By Startup Threads: As its name implies the tool offers a convenient way to create and send customized swag packages to customers. The tool is an all-in-one solution that creates packs for any occasion including New Employee Pack, Subscription Pack, Sales Gift Pack, and more.


Social Media Marketing

CoSchedule: This tool is in high demand especially among online marketers. It is used to build and manage social media updates, editorial calendars, and manage the content creation process.


Buffer: Buffer is used by online businesses to manage & schedule their social media updates. The tool makes it easy to share and schedule social media updates when your audience is listening to you.


Gleam: Start using this tool to create and manage social media contests and reward campaigns in an easy manner. The tool can build a beautiful and responsive user-driven content in just a few minutes.


Web Account Management Tools

cPanel: Grow your online business with the powerful cPanel & WHM that is an effective web hosting control panel that lets you easily manage your website, email and more.  There are some web-hosting companies also provide cPanel & WHM  for dedicated server hosting or ther types of hosting so that you can easily manage all the web content and enjoy the benefits of using cPanel.


Softaculous: This tool is the premier choice for web marketers, as it allows a one-click application installer that supports easy installation of over 384 applications which include cPanel, Plesk, WordPress, DirectAdmin, Prestahop, WHMCS, and more.


Website Builders Tools

BoldGrid: BoldGrid is a proprietary website builder tool that provides the easiest ways to create and publish a full-featured and great-looking website.


Web Security Tools

WebReaver: WebReaver is easy to use web security tool that incorporates several testing tools into a single application, and it is suitable for Mac OS X.


Vega: Vega is a free open-source testing platform that assures the security of web applications. With this tool, you can perform security testing of a web application.



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Vaibhav Srivastava is Digital Marketing Manager at BigRock. A data driven digital marketer he has over 6 years of successful online marketing experience. In the industry, he is known for his talent for enhancing corporate marketability through all-round Digital and Online marketing tools.