March 20, 2017
Startups constantly wonder how they can get their company noticed by customers online. Sure, buying ads on social media, creating content, and amplifying their message via Hootsuite is a start, but it’s hard to move the needle if you don’t understand the full scope of the SEO landscape.
Anne Ward, SEO expert, futurist and author of the new book The SEO Battlefield, said that to win at SEO, it’s more of a technical game than one might think.
“SEO started out the marketers game and now it’s the developer’s game. It’s definitely become more technical with machine learning and the algorithms are more complex,” Anne said.
Anne has some advice for the small businesses owners who aren’t sure how to get started with an SEO marketing plan.
“I see a lot of entrepreneurs struggle with intimidation and I think that’s normal, but it’s something you need to get past. It’s ok if putting your business on Facebook and running some ads is your marketing [plan], that’s fine, [SEO is] about what you need and where your customers [are located],” Anne said.
At SXSW, I had the opportunity to talk with Anne about her new book, SEO strategies for startups, and digital advertising for small businesses.
Austin has a city motto of “Keep Austin Weird.” In that spirit, we asked Anne about how she keeps it weird and authentic and in doing so stays true to herself.
“I trust my instincts and always gravitate towards what (or who) I find interesting. Many kids are told by their parents to go to school and become ‘X’. Mine told me to go to [college] and study what I found interesting. So I did. I've followed that philosophy my whole life. To keep it weird I listen to any and every kind of music in my office all day, every day. Music helps me channel the best parts of my brain,” Anne said.
Read more about SEO strategies here at Tech.Co and purchase Anne's new book The SEO Battlefield here on Amazon
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