The Associated Press Will Automate Minor League Coverage

The most data-driven sport just got the most data-driven reporting process: The Associated Press will start using automated writing in order to write on over 10,000 minor league baseball games a year.

The service is provided with tech from Automated Insights and data from MLB Advanced Media. Automated Insights has already helped the AP with automated writing in 2015, a year in which “the news cooperative has generated 3,000 stories per quarter, ten times its previous output,” according to a report from Poynter. The stories are also said to have fewer errors than those written by human reporters.

The news on the minor league coverage decision follows additional adoption of automated writing by other media organizations. Poynter again:

“Automation is beginning to get a foothold elsewhere in the news industry, too. In April, Bloomberg editor in chief John Micklethwait announced the creation of a 10-person team to determine how automation could be used throughout the newsroom. Several other news organizations, including The New York Times, ProPublica and the Los Angeles Times have also experimented with forays into automated journalism.”

Given the increasing need for #content, automated writing seems like a good fix. However, in the long run, continuing to add content drives down the overall value. But doomsdaying aside, it's cool that robots can now explain baseball to us.

Did you find this article helpful? Click on one of the following buttons
We're so happy you liked! Get more delivered to your inbox just like it.

We're sorry this article didn't help you today – we welcome feedback, so if there's any way you feel we could improve our content, please email us at

Written by:
Adam is a writer at and has worked as a tech writer, blogger and copy editor for more than a decade. He was a Forbes Contributor on the publishing industry, for which he was named a Digital Book World 2018 award finalist. His work has appeared in publications including Popular Mechanics and IDG Connect, and his art history book on 1970s sci-fi, 'Worlds Beyond Time,' is out from Abrams Books in July 2023. In the meantime, he's hunting down the latest news on VPNs, POS systems, and the future of tech.
Back to top