March 27, 2017
To run a successful business you need to do two things: minimize costs and maximize profits. And while creating an incredible product and developing a formidable team are important, there are ways to supplement your success through those two things, like going green.
For some business owners, such an act sounds gimmicky and irrelevant. Still, more and more companies realize the benefits of going green and are starting to adopt them. Not only will it help preserve the environment, it can also improve the image of your brand and the motivation of your workforce. If done correctly, it can also lead to huge savings in the long-term. Check out these five ways to actually go green at your company:
Switch to CFLs or LED
A simple way to start reducing your carbon footprint is to replace standard incandescent light bulbs with LED or compact-fluorescent lights. The former may be cheaper, but LED and CFLs will save more energy in the long run. LED lights are also slightly more efficient than CFLs. The only tradeoff is that they’re generally pricier.
Going paperless is one of the most effective ways to go green. According to studies, an average worker in the US spends up to 10,000 sheets of copy paper each year. Even with a physical office, there are several ways to significantly cut down this consumption.
You can share documents through a cloud storage platform like Dropbox, send digital invoices with PayPal or Payoneer, or use email marketing to replace promotional materials such as pamphlets and posters. You can also purchase non-disposable kitchen supplies, opt for digital statements and billing services, or allow the use of tablets for notes.
Allow Employees to Work from Home
Allow employees to work remotely will aid your paperless agenda, help employees save gas money, and reduce emissions caused by transportation. In addition, an emptier office also means lower upkeep. In fact, you can ditch the idea of a physical workplace completely, especially with today’s technology.
To allow remote work, there are several online collaboration tools you can use, including project management platforms like Basecamp, Asana, and Trello. However, relying solely on wireless communications has its drawbacks. Make sure to account for them by creating a culture before going remote.
Getting everyone’s cooperation is one of the keys to a successful green campaign. You can make it more fun by encouraging your employees to recycle. Allow out-of-the-box ideas such as crafting recycled paper trays, pencil holders, or even furniture.
With a little work, you can also use recycled materials to craft your company’s very own VR goggles – just like what McDonald’s did in their marketing campaign. The savings may not be significant, but a recycling program can develop a closely-knit team – increasing their efficiency and productivity when working together.
Apart from recycling objects, you should also encourage employees to develop power-saving habits. To do this, you can implement a number of office rules that promote saving energy. For example, tell employees to regularly turn off lights, printers, and other machines when not in use
You can also make sure to let in natural light during the day, use power-saving modes on office computers, and employ timer features on gadgets when applicable. The key is to commit to the goal of saving energy so that you can save money.
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