Oh, the Places a CEA Membership Will Take you #CEASXSW

For those of you out there who manufacture or distribute consumer electronics and related products; all the companies that provide technologies or services focused on consumer electronics, you have to check out CEA. The Consumer Electronics Association (CEA) was built specifically to help companies take their ideas towards success.

You could be large, small, a startup, established, growing, or brand new to the scene. Regardless of where you come from, if you fit the criteria listed above, you can apply for a membership with CEA that will open countless doors towards success.

CEA provides their members with practical benefits like market research, hands-on training, technical standards, and savings on essential business services. And to date they’ve signed on over 2,000 member companies from nearly every segment of the consumer electronic industry.

They have more than 50 consumer technology industry veterans who volunteer their services to provide free business guidance and mentoring to all of the startup members. Further, CEA advocates for your issues directly on Capitol Hill.

All said, more than 2,000 companies currently enjoy the benefits of a CEA membership, which includes legislative and regulatory advocacy, market research, technical training, education, and industry promotion.  Of their total membership body, 20 percent are startups and 85 percent are small businesses.

And let’s not forget that CEA owns and produces the annual Consumer Electronics Show (CES) in Las Vegas. To date 749 different startups have launched their businesses at CES since 2011 in the Eureka Park Marketplace, a specialized exhibit area that provides an opportunity to launch your new idea, product, or service.

On Saturday, March 14, we’ll be hanging out with CEA during #SXSW at Maggie Mae’s Irish Bar from 3 to 5. There will be current CEA members, partners, and past CES exhibitors that are beyond excited to connect and converse about all things consumer electronics.



They’re passionate about innovation, and they want to show SXSW how #CEASXSW rolls with speakers and exhibits to share how they can promote the consumer technology industry and help grow startups. In addition to our happy hour, the CEA staff will be participating in different sessions throughout the week.

Some of the big name speakers are:

  • Veronica O’Connell and Michael Petricone from government and legal affairs
  • Chief Economist Shawn DuBravac, Ph.D
  • Steve Ewell from CEA’s Foundation
  • CEA’s President and CEO Gary Shapiro

If this is your first brush with CEA, you should know that this is how they normally operate. CEA represents the $223 billion US consumer electronics industry all day, every day.

Be sure to follow along with their unique, SXSW hashtag, #CEASXSW. Everything they’re doing at SXSW is an extension of their normal mission: help companies better develop and foster strategic relationships.

So, if you’re not a member, maybe it’s time you started asking the really important question: why not? Swing by our event on Saturday and meet the top brass, their successful partners, and other people who are in the same boat as you. You won’t regret it.


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Written by:
Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988
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