How One Drone Business Is Getting Better Aerial Shots Into TV and Film

3D-mapping, construction services, delivery services, and shark-feeding are just a few of the industries that have seen a benefit from drones. But one simple use remains to be explored more fully, and it will be: The first nationwide drone-based service for the arts and entertainment industry has just officially launched.

Once upon a time, getting a crane or an aerial shot was an expensive, time-consuming process that left plenty of mid-budget films and TV shows with limited access. Now, unmanned drones can nail a shot in a fraction of the cost.

Measuring Up

Measure, a company that was already the largest U.S. provider of drone services for enterprise customers, has been dipping a toe in the film and TV waters for the past two months, and has racked up an impressive list of customers, from ESPN, ABC, and CBS to Rihanna, NBC Sports and The Olympic Channel. Now they’re expanding nationwide.

“M2 focuses exclusively on supplying professional unmanned aerial filming services for both broadcast and recorded sports, live concerts, television, film and commercials. The company also furnishes dynamic, high-quality aerial visuals for brand marketing, 3D mapping, and virtual reality needs,” the company writes in their press release.

The move is a recognition of just how essential a quality drone is to modern filmmaking.

“Drones have become as indispensable in today’s media environment as tripods and microphones, whether for creating visual special effects in big-budget films, producing cutting-edge brand campaigns or delivering other high-impact visuals that were impossible before the use of remote-controlled aircraft,” said Jon Ollwerther, VP for M2, the “Measure Media” division that is handling the film and TV drone service.


“M2 was formed by creatives for creatives to bring each customer’s vision to the screen.”

Since the company has already earned its stripes in the energy, telecom and construction industries, their experienced drone pilots and well-connected network of clients will be tough for any locally-based drone operators to compete with.

Read more about the rapidly evolving world of drones here at TechCo

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Adam is a writer at and has worked as a tech writer, blogger and copy editor for more than a decade. He was a Forbes Contributor on the publishing industry, for which he was named a Digital Book World 2018 award finalist. His work has appeared in publications including Popular Mechanics and IDG Connect, and his art history book on 1970s sci-fi, 'Worlds Beyond Time,' is out from Abrams Books in July 2023. In the meantime, he's hunting down the latest news on VPNs, POS systems, and the future of tech.
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