Fintech Startup Simply Wall St Acquires

No, fintech is not “technology from Finland.” It is also not technology that let’s you know when a French movie has ending. Fintech is the nickname given to startups and apps that help you manage your finances. And for one Sydney, Australia-based company, it’s changing the way they interact with the stock market on your behalf. And they just acquired a US company to further their cause.

That’s right, fintech company Simply Wall St has acquired, an Atlanta, GA-based startup that analyzes stock data in the US. The move was an obvious choice for Simply Wall St, as they have reportedly been keeping an eye on the startup for a while, citing their mission and values as a perfect fit. This marks the first acquisition for the tech startup and, if they have their way, it will not be their last.

“The acquisition allows us to strengthen our presence on the US market, where we already have majority of our customers,” says founder and CEO of Simply Wall St Alistair Bentley.

The combination of Simply Wall St and will ideally lead to even better information being made available to retail and home investors across the market. Studies show that up to 55 percent of investors aren’t entirely sure what they are doing when it comes to the stock market. Simply Wall St, now with the help of’s data, turns confusing financial data into simple visuals for proper investing.

Screen Shot 2016-04-04 at 12.13.46 PM

Stock portfolio visuals on Simply Wall St

This acquisition comes at a good time for Simply Wall St as they have recently launched monetization efforts that will be heartily supplemented by the additional data and consumer base of In addition to their “Freemium” account, which allows investors to track an unlimited amount of companies for $179 per year as opposed to the limited 10 companies of the free account, Simply Wall St has also begun offering the use of their infographics to finance content writers in exchange for a small fee.

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Written by:
Conor is the Lead Writer for For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at
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