May 12, 2016
Generating buzz is one of the most challenging aspects of running a business. The best way to get your brand in the spotlight is to offer a distinguishable product or service that features everything your target audience desires. Another way is to offer the best customer service in your industry. But while this two-pronged approach can work wonders for most companies, sometimes buzz just isn’t happening. Fortunately, there are ways to fix that.
Focusing on the Customer
While it’s important to have a solid brand message, focusing only on your product or brand may not help you grab attention of a large number of online users. Your customers should be the focal point of your marketing campaigns. Building a marketing campaign that communicates your core competency to the customer can make your life so much easier.
Your visitors are more likely to share an image or video with their social network that tells them how your product benefits them. This increases your reach to your potential customers and helps you create a social buzz for your brand.
Utilizing Social Media
Social media is an incredibly powerful tool for businesses that want to establish strong brand presence online. Social media platforms such as Facebook, Twitter, Instagram, and Pinterest offer numerous marketing and promotion opportunities; you just need to spot these opportunities at the right time and leverage the proliferative nature of social media to reach millions of potential customers.
If you’re launching a new product or service or you feel like that your Facebook and Instagram presence needs a boost, you can change the way you influence visitors by engaging a little bit.
Using an Interactive Marketing Strategy
Once you have crafted a strong customer-centric brand message and used social media, it’s time to spread the brand. Develop an integrated marketing strategy that provides you a definite action plan for each marketing platform.
There are many ideas that you can use to promote your product on specific social media websites. Hashtags have taken the online world by storm. Research shows that tweets with hashtags receive twice as much engagement as tweets without any hashtags. Similar results have been observed for Instagram. Use these simple symbols to drive traffic to your website.
You could also start a conversation with your visitors. Adopt a proactive approach in responding to the comments and handling criticism. Also, make sure that the topic you select is relevant to your brand in one way or another. But don’t sound too salesy; try to engage your customers by responding to their comments in a fun way.
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