Peter Roper of Google on Meeting Customers in the Moment

As more customers begin to rely their phone for news, daily tasks, shopping, communication and more, brands are going to have to adjust their mobile strategy to get noticed and build customer loyalty.

Peter Roper, Head of Mobile Brand Strategy at Google, helps brands tell their story on mobile through video on YouTube and connect with consumers. Roper explained the best time for brands to reach your customer is when they are searching for a product like yours through their smartphone.

“If you really want to tell your story through a mobile device, you need to meet their needs in the moment,” he said.

Roper said that brands have an opportunity to gain loyal customers if they catch them at the right time.

“As a brand, understand those needs you can solve for and make sure that your brand is front and center in the moment. There’s a big opportunity for brands to present themselves in those moments,” Roper said.

In this interview by Maine Startup & Create Week (MSCW), a week-long (June 19-23) celebration of the entrepreneurial spirit and highlighting local companies and startups in Portland, Peter offers advice around a mobile strategy for brands and meeting “customers in the moment.”

Learn more about the Maine startup ecosystem on Tech.Co

This video series brought to you in partnership with Maine Startup and Create Week (MSCW) and was produced by The Knack Factory with footage courtesy of Maine Coast Fishermen’s Association. MSCW is a week long conference in Portland, Maine celebrating innovators, entrepreneurs & startups across Maine & the USA. This year MSCW is taking place June 19th-23rd 2017. Learn more at

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Written by:
Tishin is a technology journalist and correspondent. She has written for TechCrunch, Demand Studios and Fitness, and has regular network segments on local Phoenix affiliate stations. She holds a Master's degree in Clinical and Sport psychology, and has covered many areas of technology ranging from 3D printing and game development to neurotech and funding for over 15 years.
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