Every business owner knows that marketing is important, but not everyone knows how to do it. Reaching new customers is vital to the success of any company, but with hundreds of strategies and dozens of platforms to choose from, the decision can be quite daunting, especially for small businesses that don’t know where to start.
That’s where platforms like VistaPrint can make a big difference. Between the array of valuable tools for creating custom marketing materials to the advice from experts on how to use them, this service has proven to offer small businesses a chance to supercharge their marketing efforts in a meaningful way.
So, how can businesses actually elevate their brands marketing strategy with VistaPrint? Below, we’ll outline some of the functionality you can expect from the platform and highlight some key features that will make marketing your business that much easier in 2025.
Choose the Right Materials
Depending on how big your company is, what kind of industry you’re in, and where you’re located, you could have very distinct marketing material needs.
Fortunately, VistaPrint knows that businesses want to market in a lot of different ways, which is why the platform provides such a vast selection of materials to choose from. Here are some of the marketing materials you can choose from with VistaPrint:
- Postcards
- Flyers
- Brochures
- Rack cards
- Booklets
- Folders & holders
- Magnets
- Tickets & vouchers
- Tabletop
- Door hangers
- Menus
- Napkins
If you’re a take-out restaurant that wants to get some door-to-door attention, door hangers and menus can attract the right clientele. If you’re an event planner that wants to look professional for your attendees, brochures and pamphlets will do the trick.
All that to say, your marketing strategy needs to be catered to your particular needs as a business, and with all the materials provided by VistaPrint, you should be able to find exactly what you’re looking for.
Make a Good First Impression
Marketing is all about cutting through the noise and getting customers to actually notice you, and the only way to do that is by making a good, lasting first impression. After all, there are thousands of companies vying for the attention of an audience, and many customers will simply move on if their first experience with a business isn’t favorable. That’s why VistaPrint has a wide range of tools designed to make your business appealing at first glance.
For one, VistaPrint provides plenty of support when it comes to your company logo. If you already have one established, you can easily upload it to the platform, allowing you to add it to all the marketing materials we listed above.
However, if you don’t have a logo yet, VistaPrint can help with that too. The platform offers a free Logomaker that can generate dozens of options for your business. On top of that, you’ll be able to customize the logo once VistaPrint has created it, so you can make sure the icons, colors, and wording is just right for your business.
Below, we’ve provided a few screenshots of what that process looks like. We created a fake business, called the Fake Store, that sells fake products and the tag line was “the fakest products around.” We had some fun with it and achieved our images below in minutes. Imagine what you could do! Here are the results:
Be Consistent
In 2025, people are used to high quality marketing throughout their customer experience. All that materials they see on a regular basis — whether it be from big corporations and small startups — are consistent across the board to create a recognizable brand identity, no matter where you see it.
In fact, consistency is so important that could be impacting your bottom line, with one study finding that companies with consistent branding, on average, earned 10-20% more revenue than those that don’t prioritize it at all.
VistaPrint is designed for exactly that, providing a full-on marketing suite for businesses of all sizes. You’ll be able to upload your brand assets once, and then use them for a variety of materials, so you can be sure that your logo, your color scheme, and your entire marketing identity is consistent throughout.
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