When it comes to a brilliant social media or growth hacking strategy, Instagram is a common factor – it should be one of the first things on your radar, outside of Facebook or Twitter. According to the social photo platform itself, the community is made up of more than 200 million active monthly users. And, that, is certainly not something to simply scoff at. If you're running a company (or even just a solo freelancer), you need to learn how to leverage Instagram for your business; otherwise, you'll most definitely fall behind the curve.
In the most recent episode of the Reply All
– a new podcast all about the Internet – the hosts looked at the back-end infrastructure of websites, keeping a particular focus on the recent release of Kim Kardashian's now-infamous pictures in Paper Magazine [NSFW]. The systems administrator for Paper Magazine was in charge of making sure that the website was fully capable of handling all of the expected traffic prior to the release of the photos- and, luckily, it held up. In the Reply All episode, we find out that traffic to Paper Magazine was unprecedented after the release of these pictures. What was most surprising, though, was that most of that traffic was driven straight from Kim Kardashian's Instagram account – millions upon millions of views, all from one Instagram account. If you want to produce similar results, check out the infographic below to learn the basics of what it takes to establish a presence on Instagram.