Today, If This Then That (IFTTT) extended their reach to the smartphone platform with a mobile app released exclusively for iPhone. The San Francisco-based, web service customization platform has been operating via desktop leading up to the release, and they plan to hit Android soon.
IFTTT, pronounced like gift minus the “G,” utilizes a simple formula of “If This, Then That,” where “This” is the trigger and “That” is the action target. Users can create and share recipes across 67 supported channels that span social media, websites, and cloud systems.
If I add a photo to Instagram, then upload it to Dropbox. If I submit to WordPress, then create a short link to the page with Bitly. If I list an item on Craigslist, then update my Facebook status asking if anybody wants to buy it. Are you getting the picture here?
“Soon the phone will be just as valuable in your pocket as it is in your hand,” says the IFTTT team, confirming the release in their blog post. “This is only the beginning. IFTTT for iPhone is our first step towards bringing the power of IFTTT to all of your devices.”
IFTTT, despite its organizational prowess and popularity, has remained relatively quiet while making the ascent towards their release. That silence has been shattered today, and the future looks to be loud and noisy for IFTTT.