Jarrett Coger of Pavo Talks About the Diversity of Fashion Styles

The video below is part of an interview series we did at SXSW 2014. Our SXSW Startup Celebration was sponsored by .CO, CEARevolution and LivingSocial. We thank them for their support!

On some days, I like to wear skinny jeans, some vintage boots, and a grandpa cardigan. On others, I’ll wear a nice pair of chinos, leather chukkas, and a Vineyard Vines shep shirt. Rather than restricting myself to one particular style, I wear whatever I’m in the mood for and whatever that works for me. And, I think, Jarrett Coger can empathize with me on this.

Coger is the CEO and cofounder of Pavo, a mobile app that gives users the ability to mold and share their personal styles with different online communities. According to Coger, there are hundreds of different styles and niches in fashions – large and small – and it’s often the case that we don’t restrict ourselves to any one particular style group. Through Pavo, users can join various style communities (e.g. sneakerheads, modern meets vintage, campus/college style, etc.), save items from each community that they like, and share their own looks.

According to Coger, there really aren’t any apps out there that allow people to find their own personal, unique style crews – the things out there are really limiting and fail to cater to all the various niches that exist in the market. Watch as he talks about his inspiration for starting Pavo, his personal experience with fashion, and what it takes to work through this startup life. Here’s the video.

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Written by:
Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.
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