Mailchimp users will benefit from over 150 new and updated features in the company’s bid to respond to customer expectations.
Intuit Mailchimp, one of the leading marketing automation companies, announced the rollout of new features today at its London conference.
The new features include richer reporting and analytics, advanced segmentation, and more ecommerce automations. Mailchimp also announced an improved Standard plan aimed at helping marketers reduce the overall time spent doing mundane tasks such as creating emails and reports.
Mailchimp Unveils Smart New Features
Mailchimp’s marketing conference, From:Here To:There featured a stellar lineup of marketing professionals, sports personalities, and celebrities, kicking off with a preview of Mailchimp’s latest innovations.
“We’ve been innovating for our customers at an incredible pace to help them grow their sales by creating personalized multi-channel marketing campaigns at scale. With this latest launch, we’re introducing new AI and automation features plus new services with a human touch designed to help our customers save time and accelerate growth.” – Rania Succar, CEO of Mailchimp
Keeping Up with Demand for AI & Personalization
With AI infiltrating almost every marketing tool worth owning nowadays, Mailchimp decided it wanted a slice of the pie.
“We recently surveyed a group of marketers in conjunction with Forrester and found that 88% of them believe their marketing organization must increase its use of automation and AI to win. Our latest updates and refreshed Mailchimp Standard plan are tailored to give marketers the enhanced automation capabilities they need and are backed by a wealth of data to help them gain more customers and increase revenue.” – Jon Fasoli, Chief Design and Product Officer at Intuit Mailchimp
Among many other uses of AI, marketers can leverage generative AI-powered tools that help create engaging content quickly and easily with Email Content Generator.
Accelerate Ecommerce Growth
According to a Business Wire report, Intuit Mailchimp has seen impressive growth in the last year, with new customers and revenue both on the rise. This shows that, despite economic instability, businesses are looking to marketing tools like Mailchimp to help with the heavy lifting and provide their customers with personalized customer experiences.
“SMBs power a significant percentage of the economy here, and right now they need all the support they can get.” – Jim Rudall, Head of EMEA at Intuit Mailchimp
To meet this need Mailchimp developed 24 new starting points that will help users drive more ecommerce and multichannel growth with Customer Journey Builder and Pre-built Journeys.
Out of the 24 starting points, there are 12 new Shopify starting points that leverage real-time shopping activity to build customer journeys that are more likely to convert.