Shopify is one of the biggest and best ecommerce builders on the market, allowing you to create and manage an online store and loads of different sales channels. But what do the Shopify pricing plans look like?
Obviously, this level of quality doesn’t come cheap. But, reassuringly, Shopify has some good-value plans perfectly suited to a smaller ecommerce store. Shopify can be as cheap as $26 per month (paid annually in advance). However, this rises steeply to as much as $299 per month for huge scale online stores. You can have a taste of Shopify for free, however, thanks to a zero-cost 30-day free trial that Shopify offers.
Shopify’s plans might seem expensive, but we think they’re worth it given that you’ll be making a return on the investment.
In this guide we’ll run through each pricing plan, what features they give you, which pricing plan is right for your business, and how Shopify compares to its competition.
- Shopify Pricing Plans Explained – Which plan is the best for you?
- Shopify Basic Plan – The best plan to start with
- Shopify Plan – The best plan for growing businesses
- Shopify Advanced Plan – The best plan for large businesses
- Shopify Lite Plan – Ideal for side hustles
- Shopify Plus Plan – Bespoke plans for the largest businesses
- Shopify Hosting Costs – How much does hosting cost for a Shopify-powered site?
- Shopify Alternatives – We look at how BigCommerce and other ecommerce platforms compare
- Shopify FAQs – We answer all your burning questions about Shopify quickly and easily
|Shopify Basic||Shopify||Shopify Advanced|
|Cost (paid monthly)||$29||$79||$299|
|Cost (paid annually)||$312||$852||$3,192|
|Abandoned cart recovery||✔||✔||✔|
|Online credit card rates||2.2% + 30c||1.9% + 30c||1.6% + 30c|
|In-person credit card rates||1.7%||1.6%||1.5%|
|Shopify POS app||✔||✔||✔|
|Hardware peripheral support||✗||✔||✔|
|Compare Plans||Free Trial||Free Trial||Free Trial|
- Unmatched sales and reporting features
- Simple to set up, use and edit your store
- Excellent and varied support options
- Fantastic design options
- Can become more expensive than rivals
- Charges transaction fees unless you use Shopify Payments
|Verdict||The best ecommerce platform with unmatched features, great websites and a scalable platform.||Wix makes creating an online store brilliantly easy, and it's perfect for smaller or boutique stores||Runs Shopify close with great sales features, but a small knowledge base and weaker website design let it down.||Can't match the scalability of the first two, but you'll get a great-looking, easy to use sales website.||A good alternative to BigCommerce with better web design. Can be confusing to use, though.||Has some advantages over Wix when it comes to sales features, but Weebly's overall platform isn't as compelling|
|Cheapest Ecommerce Plan (per month)||$29||$20||$29.95||$26||$26||$25|
|Priciest Ecommerce Plan (per month)||$299||$45.90||$249.95||$40||$269||$46|
|Number of extra sales channels||10||0||3||1||3||0|
|Physical Product Sales||✔||✔||✔||✔||✔||✔|
|Digital product Sales||App required||✔||✔||✔||✗||✔|
|Service Sales||✔||App required||✔||✔||App required||✔|
|Try it Today||Visit Shopify||Visit Wix||Visit BigCommerce||Visit Squarespace*||Visit Volusion||Visit Weebly|
* Save 10% on Squarespace with code ‘TECH10'
Shopify Pricing FAQs
We answer all of your most pressing questions about Shopify's pricing plans in one quick and easy section.
Is Shopify free to use?
There's a 14-day free trial but there's no free plan with Shopify.
How expensive is Shopify?
Shopify's cheapest plan, Basic, starts from $29 per month. This plan includes your domain and all of Shopify's excellent accounting, tax, and inventory tools. In fact, it's easier to say what you don't get with the Basic plan rather than list everything you do. You won't be able to issue gift cards for your store and it doesn't include hardware peripheral support — this is essential if you want to run a bricks-and-mortar store as well as a website. You'll also find that credit card processing rates are slightly more expensive than on Shopify's other plans.
The next plan up is simply called Shopify. It costs $79 per month, which might seem like a big jump but you're getting a lot more bang for your buck. You get access to gift cards and hardware peripheral support — both of which could easily cover the $50 per month price bump. It's important to remember when choosing an ecommerce platform that you will be making money as a result of using the service so it pays to think of Shopify and its rivals as overhead business costs rather than unecessary services.
Shopify's final plan is Shopify Advanced and it costs $299 per month. Again, this is a big jump from the $79 per month Shopify plan. However, if you're investing in this plan its likely that your business will have several employees — you really don't need it if you're just starting out. You'll be able to set up 15 staff accounts and you'll get access to an advanced report building tool which can be useful for optimizing sales performance.
There's also the Shopify Lite plan which costs $9 per month. This restricts you to selling on Facebook and using Facebook Messenger to communicate with customers. There's also the Shopify Plus plan — a bespoke pricing tier for large, enterprise level businesses. You'll have to go to Shopify directly for a quote.
Shopify transaction fees – what percentage does Shopify take?
The first thing to know about Shopify's transaction fees is that you will be charged unless you use its Shopify Payments processing system. Shopify Payments does away with the need to set up a third-party payment provider or a merchant account.
If you don't choose to use Shopify Payments, you'll have to set-up with a third-party payment provider. This third-party company will charge Shopify a fee for managing payments, and Shopify will pass this cost onto you — fees vary by payment provider so make sure you size-up your options before committing.
Does Shopify pay instantly?
Nope, and you'll be hard-pressed to find an ecommerce platform that does. There are simply too many steps for the process of selling, collecting the payment, processing the payment, etc. to be completed in one business day.
If you're using Shopify Payments, the time it takes for you to get paid varies from country-to-country. If you're in the US or Australia, you'll get paid in two business days. If you're in other countries you might paid within three to four days. You can find out how long it'll take you here.
If you're not using Shopify Payments, the time it takes you to get paid will vary according to your payment provider.
How often does Shopify payout?
With Shopify payments, you'll get paid every time a transaction happens. It might take a little while – don't expect instant money transfers – but you will reliably get paid per transaction.
Can you use PayPal with Shopify?
You bet. In fact, PayPal is one of Shopify's default payment providers. As soon as you open a store, you're given a PayPal Express Checkout account linked with the email you used to sign up for Shopify. If you use PayPal as your payment provider, rather than Shopify Payments, you will be charged transaction fees sadly.
Customers will still be able to check out using PayPal regardless of which payment provider you use, as long as you have it set up as an option.
What are the benefits of using Shopify?
Shopify is one of the easiest ecommerce platforms to set up and use for businesses of any size. It's slick, simple UI makes setting up an online store super easy for novice or experienced entrepreneurs alike. Plus, its platform allows you to sell your wares across an unrivalled number of sales channels ranging from Instagram to eBay and Amazon. You can even set Shopify up to work with your bricks-and-mortar store, as well.
Shopify also has some of the best back-end functions of any ecommerce platform. Its accounting and reporting tools, for example, are powerful but extremely easy to use.
Shopify has excellent support options, including 24/7 phone and live chat support. Plus, it has a huge knowledge base and forums to help users fix their own problems quickly and easily.
It might be a touch more expensive than some of its rivals, but we think that Shopify's quality more than makes up for its slightly more expensive plans.
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