Microsoft Announces AI Shopping Tools for Edge and Bing

The new tools include a handy Buying Guide, helpful Price Match features, and summarized reviews and insights.

The AI hits just keeping coming from Microsoft, as the company has announced new AI-powered features that will improve the online shopping experience for users.

Microsoft has been swift in its adaption of AI tech into its many platforms. The Seattle-based tech giant has been partnered with OpenAI — the company behind ChatGPT — for years now and the benefits have been substantial.

Now, Microsoft is bringing some of those AI advancements to the online shopping world in hopes of making retail therapy even more relaxing.

AI-Powered Shopping Tools on Edge and Bing

Microsoft announced this week that it would be adding AI-powered tools to the Microsoft Shopping platform in hopes of improving the experience for users.

“We’re excited to announce new Microsoft Shopping tools in Bing and Edge that help you shop and save with confidence, harnessing the power of AI to make it easier to discover, research, and complete your purchase, all in one place with information you need from expert sources.”

The goal of the improvements is to “bring more joy to shopping—from the initial spark of inspiration to the exciting unboxing experience—by making the process easier.”

What AI-Powered Tools Are Being Added?

Microsoft has announced three different AI-powered shopping tools that will be added to its Bing and Edge platforms. Here they are:

Buying Guide

There’s nothing worse than trying to find a wide range of products that fit your particular needs while online shopping. With millions of options at billions of price points, it can feel overwhelming trying to narrow it down.

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The new Buying Guide feature should be able to help. By simply inputting a category of purchases, like “college supplies,” you’ll get a tailored list of options to choose from. Not only that, but you’ll also get a comprehensive comparison table of similar objects, comparing everything from price to measurements.

Summarized reviews and insights

There’s no denying that reviews are a helpful way to figure out if a product is right for you before you buy it. However, with so many people out there reviewing products, it can be hard to tell exactly which reviews are insightful and which ones are just noise.

Now, you’ll be able to ask Bing Chat in the Edge browser to summarize reviews of a product and provide insights and actionable feedback, so you don’t get too bogged down by those vengeful one-star reviews.

Price match

Trying to make sure you got the right price while online shopping is virtually impossible in 2023. With so many retailers on so many websites, there’s no telling if a better deal will pop up somewhere you might’ve missed.

That’s where the new Price Match feature from Microsoft will come in. The tool will help “by monitoring the item’s price and assisting you in requesting a match if it drops.” You’ll also get price comparison and price history features, which are designed to give shoppers as much information as possible to make the right decision.

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Written by:
Conor is the Lead Writer for For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at
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